Content settings in Yoast SEO for Shopify

Shopify has different content types, such as products, blogs, collections, pages, etc. In Yoast SEO, there are settings that help you improve the search appearance of these content types. This article will give you an overview of the Content settings in Yoast SEO for Shopify and show you which of your URLs they target. You can find the content settings in the Settings tab of the Yoast SEO app.

Search appearance settings

Regardless of the content type, you’ll find almost the same settings that allow you to set a template for the SEO title and meta description.

The SEO title stands out the most in the search results. It may consist of the product page’s title, a separator, and the site title (which can be the company name). Below the title, there’s the meta description. That’s the description of what the page is about.  

In the Search appearance section of the settings, you can set default templates for the SEO title and meta description for the various content types. However, bear in mind that the templates you set should be a backup. The best way to add the SEO title and the meta description is when you are editing a single page.

Schema settings

For most of the content types, we automatically output the correct Schema. However, we let you decide the Schema type yourself for the Homepage, Blog Posts, and Pages.

The URLs the Content settings target

Homepage

Found at URL: myshop.com

The homepage settings are specifically for setting up defaults for your single Homepage. That’s the main page people see when they open your site. With the settings, you can choose how your Homepage should look in search engines by default and how it should be described by default in your site’s Schema.org markup.

Products

Single products

Found at URLs:

  • myshop.com/products/product-title
  • myshop.com/collections/collection-name/products/product-title

These are the settings for your individual product pages. You should see the Search appearance settings as a backup. So, when you forget to add an SEO title or a meta description for an individual product, it will still look OK in the search results. However, we advise you to use the Google Preview settings in Yoast SEO for the best results.

Product archives

Found at URL: myshop.com/collections/all

These are the settings for the page that displays a list of all your products. You can also determine if you want the page to appear in the search results with the settings.

Product tags

Found at URLs:

  • myshop.com/collections/all/tag-name (overview of all products, filtered by tag)
  • myshop.com/collections/collection-name/tag-name (overview of all products for this collection, filtered by tag)

These settings are specifically for setting up defaults for your single Product tag pages.

Collections

Single collections

Found at URL: myshop.com/collections/collection-name (overview of all products for this collection)

These settings are specifically for setting up defaults for your single Collections.

Collection archives

Found at URLs:

  • myshop.com/collections (overview of all collections)
  • myshop.com/products (overview of all collections)

These settings are specifically for optimizing your Collections archive.

Blog posts

Found at URL: myshop.com/blogs/blog-name/post-title

These settings are specifically for setting up defaults for your single blog posts. You can also decide what the Schema output for your individual blog posts should be.

Blog post tags

Found at URL: myshop.com/blogs/blog-name/tagged/tag-name (overview of all blog posts for this blog, filtered by tag).

These settings are specifically for setting up defaults for your single blog post tags.

Blogs

Found at URL: myshop.com/blogs/blog-name (overview of all blog posts for this blog)

In Shopify, there are blog posts and blogs. A blog post is an individual post that you create. You can organize individual blog posts in different blogs. For instance, you can have a separate blog for news, where you’ll write blog posts related to the latest developments in your company. Then, you can have another informative blog with blog posts detailing some aspects of your products. So, the blog content type is the overview of the blogs you have in a certain blog.

Pages

Found at URL: myshop.com/pages/page-title (single page).

These settings are specifically for setting up defaults for your single pages. You can also decide what the Schema output for your individual pages should be.

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