Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. We’ll tell you how we approach this in Yoast SEO care.
What is browser cache?
Browser cache allows you to skip server connections and pull resources right from your local computer. This cache works like the temporary internet files that take up so much space on our computer. You want it there, as it helps to speed up things. But you don’t want it there forever, as things might change on a website. You can set this ‘refresh’ rate to whatever expiration time your want: the longer, the better.
List of expiration times
In most cases, you can set expiration times in seconds. Here’s a handy list of possible expiration times for your browser cache:
- 3600 seconds (hour)
- 86400 seconds (day)
- 172800 seconds (two days)
- 604800 seconds (week)
- 2592000 seconds (month)
- 31536000 seconds (year)
Testing your browser cache
In this section, we’ll show you a couple of site speed tools we use to check browser caching in our reviews. Which one you’d like to use to check browser caching for your website, depends on personal preferences as well.
My personal favorite for checking browser caching is Yahoo’s YSlow. It’s available as a browser extension, works pretty fast and checks a lot more that just the expiration times of your browser cache. Here’s a screenshot:
Besides just a simple expire headers check, YSlow also allows you to check for entity tags, which are also called ‘ETags’. These ETags are used to “determine whether the component in the browser’s cache matches the one on the origin server.” This helps a browser determine if a new file is available. Note that ETags tend to slow down a website, so please dive into the subject and see if you really need these.
Google PageSpeed Insights
Google provides its own check for browser caching in PageSpeed Insights. If the section ‘Should Fix’ contains the recommendation ‘Leverage browser caching’, you should definitely address this.
WordPress plugins that help browser caching
Browser caching is something you can for instance set in your
.htaccess file. For most users, that’s probably not something you do every day. However, if you are using WordPress, you’re in luck. There is a number of plugins that can help you with this. We’d like to highlight our favorite.
At Yoast, we’re fans of the WP Rocket plugin. It’s simplicity, combined with a lot of options, make this our to-go-to speed optimization plugin. Browser caching is enabled right after activation of the plugin. Feed cache and mobile cache can be enabled in the plugin. Find out more here.
WP Rocket is really our first recommendation. Having said that, WP Engine as a host is also caching very well by default! At yoast.com, we use WP Engine in combination with Sucuri’s WAF. Just to be complete :)