Beth Parker

As the Product Marketing Manager at Yoast, I sit firmly at the intersection of product and marketing, the best of both worlds

My focus is on making complex marketing work simple, structured, and effective, ensuring our customers understand exactly how our tools can help them stay visible in an ever-changing search landscape

I’m a systems thinker who is obsessed with the little details

Before joining the Yoast team, I honed my skills across digital marketing and general agency environments, and even took a dalliance into education, which taught me that I truly love a challenge

Working at Yoast provides the perfect outlet for me to geek out on everything from TAM sizing and market analysis to the technical nuances of AI-driven discovery and Schema

I believe that good content deserves to be discovered, and I love the challenge of building the bridge between technical product development and the emotional truth of the customer

Outside of work, I’m most likely to be found listening to a historical audiobook while knitting or sewing. I love meeting up with friends for a good ‘chinwag’ or getting out-and-about for some fresh air in the Lake District and beyond! 🙂