add all your business details in one place
Yoast Local SEO
Get found by nearby customers. The Yoast Local SEO plugin helps you show up in local search and Google Maps.
Included in Yoast SEO Premium, Yoast WooCommerce SEO, and Yoast SEO AI+.
Local SEO brings customers to you
Customers are searching for businesses like yours right now. If they can’t find you online, they’ll find a competitor instead.
Yoast Local SEO optimizes your business for local search and Google Maps, whether you run one location or manage dozens. Our step-by-step guide makes setup fast, with no technical knowledge required.
How Google sees your business
Google can’t read your mind
You’ve added your business details to your site, but Google won’t show them in local search unless they’re marked up in a format called Schema, a way of labeling your content so search engines understand exactly what it means. Yoast Local SEO converts your business info into Schema automatically, so Google can read and display it correctly.
No technical skills needed
Skip the technical SEO headaches
Just enter your business details once, and the plugin takes over from there. It converts your address and hours into Schema markup so Google understands them, generates a geo sitemap for better local visibility, and adds a KML file to your XML sitemap so Maps can find you. No technical knowledge needed, just results.
Single location or multi-location
Built for one location or a hundred
Running more than one location? Yoast Local SEO gives each one its own page, with its own address, hours, and map, while letting you manage shared details like business type and price range in one place. Add a store finder so customers can search for their nearest branch
Running a single location? All of this still applies to you, just without needing to think about it. Set your details once and Yoast Local SEO handles the rest.
Business type, sorted
Tell Google exactly what you are
Define your business type, and Yoast Local SEO helps Google show you in the right local searches. From churches to zoos, every kind of organization is supported.
Your contact page, handled
Set it and forget it
Yoast Local SEO builds a complete contact page in minutes. Embed a Google Map, display your live hours, and let the plugin keep everything updated. Customers get accurate information, and you get no extra work.
Turn your contact page into a resource customers can rely on
Yoast Local SEO embeds Google Maps and keeps your opening hours updated automatically, so customers always find accurate information.
Define your local business type in seconds
From churches to zoos, Yoast supports every organization type, helping Google show your site to the right local audience.
Get free local SEO training with Yoast SEO Premium
Every purchase includes full access to Yoast SEO Academy, with step-by-step courses to improve your local search visibility
Local SEO is available in the following Yoast products
Local SEO included. Boost your local presence with Yoast SEO Premium, Yoast SEO AI+, or Yoast WooCommerce SEO
Yoast SEO Premium gives entrepreneurs and in-house teams real-time SEO guidance, so content meets best practices and drives visibility, no expert knowledge needed
For marketers and content publishers looking to boost brand awareness and visibility, this package combines powerful on page SEO tools with AI brand monitoring and insights.
Built for WooCommerce stores, this bundle helps your products stand out in Google with rich results and smart SEO, plus Yoast SEO Premium to save time and boost visibility.
Yes. It uses custom post types to manage multiple locations, and you can set a primary location alongside others.
No. Local SEO converts your business details into schema automatically once you enter them.
Local SEO is built for businesses with a physical presence, from single stores to organizations with dozens of locations, including many organizational types beyond retail.
Yes. Local SEO adds a store finder, built from a CSV or your WordPress locations, so customers see the closest one first.