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Smarter tools, for better results

Just getting started with your website? We’ve got your back. This handy list combines the best tools to help you with SEO, development, marketing, and more. It’s your go-to toolkit for building, growing, and getting the most out of your site.

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ReportingSEO

AccuRanker helps you track how your keywords perform in search engines in real time. See exactly where your site ranks, monitor changes, and get clear insights to improve your SEO. With features like location-based tracking, Share of Voice, and easy-to-read reports, AccuRanker makes it simple to stay on top of your rankings.

BacklinksKeyword researchSEO

Ahrefs is an SEO toolset that provides insights into organic search traffic, keyword rankings, and content performance. It’s known for its powerful backlink analysis and competitor research features. Ahrefs comes with a comprehensive backlink database and analysis tool to track backlinks, identify referring domains, and discover link-building opportunities for your website.

Keyword research

AlsoAsked is a keyword research tool that takes “People Also Ask” (PAA) questions from Google and visualizes them. It helps content creators understand search intent and create more relevant, in-depth content based on user queries that are actually being used in Google’s search engine.

Reporting

Bing Webmaster Tools gives you insights into how your site performs in Bing’s search results. You can check crawl data, fix technical issues, submit sitemaps, and discover the keywords that bring people to your site. It’s a free way to understand your visibility on Bing and spot opportunities to grow your traffic.

AnalyticsCrawling and auditing

Botify is an enterprise-level SEO crawler and performance analyzer. It combines site crawling, log file analysis, and analytics to help large enterprises optimize their websites for better search engine indexing and rankings. Its dynamic dashboard provides insights into technical SEO and content optimization.

Outreach

BuzzStream is a streamlined outreach solution that helps you build better relationships while growing your digital PR and link-building results. Find and organize prospects, send personalized pitches, track conversations and follow-ups, and measure your success with less busy work and more impact.

AI (LLM)

ChatGPT is a chatbot, created by OpenAI. It uses large language models trained on a massive dataset of text and code to understand and generate human-like language. This tool allows you to ask questions or have conversations. This makes it possible for ChatGPT to answer follow-up questions or tweak outcomes that weren’t quite right the first time. People use ChatGPT for answering questions, coding, content creation, summarizing, keyword research, and loads of other tasks.

AI (LLM)

Claude is an AI assistant, built by Anthropic. This company was founded in 2021 by former OpenAI employees. Similar to ChatGPT, this tool is trained on a massive dataset to understand your requests and generate output. As it’s an assistant, you can have conversations with this tool to get the desired result. Whether this is the answer to a question, summarizing a text, or writing code. It offers insights while focusing on maintaining user safety and privacy.

SEOSite monitoring

Conductor (powered by ContentKing) is a real-time SEO monitoring and content change tracking tool that continuously scans websites for technical SEO issues. It provides instant alerts for changes that could impact rankings, such as broken links, missing metadata, and page speed issues.

AnalyticsGoogle toolsReporting

Google Analytics helps you understand how visitors interact with your website. Track traffic, user behavior, and conversions to make data-driven improvements. Ideal for optimizing content and marketing performance.

AI (LLM)Productivity

Google Gemini is Google’s AI model that helps you work smarter. You can use it to create content, find answers, and explore new ideas in a conversational way. It’s designed to make complex tasks easier and give you quick insights when you need them.

Google toolsTechnical SEO

Google Lighthouse is a free tool that audits your site’s performance, accessibility, SEO, and more. Run a report to see how your pages score and get clear recommendations to make them faster, easier to use, and better optimized for search.

EcommerceGoogle tools

Google Merchant Center lets you upload your product data so it shows up in Google Shopping. It’s designed for store owners who want their products to reach more people at the right moment. With Merchant Center, you can manage your feed, check for issues, and make sure your items appear where shoppers are looking.

Google toolsReporting

Google Search Console (GSC) is a free tool provided by Google that helps website owners, marketers, and SEO professionals monitor and optimize their site’s presence in Google Search. It provides valuable insights into search performance, indexing status, mobile usability, and site health.

Google tools

Google Trends is a free tool from Google that analyzes the popularity of search queries on Google Search and YouTube. You can easily compare topics, track interest over time and spot rising trends to understand your audience better. It’s a simple way to discover what’s popular and use those insights to shape your content.

AI (LLM)

Developed by xAI, Grok is a chatbot that uses large language models and generative artificial intelligence to understand input and generate desired output. The chatbot is advertised as having a sense of humor and can be freely used by all X-users (formerly Twitter). As one of its features, you can ask it to tell you about today’s news and it will collect articles and X-posts around this topic and generate a summary. Grok aims to enhance user engagement on X by delivering intelligent assistance on the spot.

AnalyticsReporting

Hotjar helps you see how visitors really use your site. With heatmaps, session recordings, and feedback tools, you can discover what grabs attention, where people drop off, and how to make their journey smoother. It’s an easy way to turn insights into a better user experience.

ContentKeyword research

Keyword Insights is an AI-powered content research platform that helps you uncover smart keyword ideas, group them into strategic topic clusters, and build detailed content outlines, all in one place. It speeds up your workflow, identifies what your audience is searching for and helps you plan your content.

Backlinks

Majestic SEO provides in-depth backlink analysis. It’s known for its Trust Flow and Citation Flow metrics that evaluate the authority and relevance of websites. Its extensive link database is ideal for competitor analysis, link prospecting, and website performance tracking.

Moz

BacklinksCompetitor analysisKeyword researchLocal SEOSEOTechnical SEO

Moz is a user-friendly, all-in-one SEO platform that helps you research keywords, analyze backlinks, audit your site, monitor rankings, and keep tabs on competitors. With tools like Keyword Explorer, Link Explorer, Rank Tracker, and Site Crawl, Moz gives you actionable SEO insights with a clean, approachable interface

Google toolsTechnical SEO

PageSpeed Insights analyzes how quickly your pages load on desktop and mobile. It gives you a performance score and practical suggestions to make your site faster. A quicker site means happier visitors and better chances to rank in search.

AI (LLM)

Perplexity is an AI-powered search assistant that helps you find answers quickly. Ask a question, and it pulls together information from reliable sources, giving you clear, cited responses. It’s a handy way to research topics, explore ideas, and get the insights you need faster.

ContentSEOYoast tools

Our Real-time Content Analysis checks how well your content is optimized for SEO as you write. Just paste in your text and your focus keyword, and it gives instant tips on improving things like readability, keyword use, and overall structure.

SEOTechnical SEO

The Schema Markup Validator helps you ensure your structured data is correctly implemented. It supports JSON-LD, Microdata, and RDFa formats, allowing you to validate your markup directly from a URL or raw code snippet. This tool is ideal for checking that your schema aligns with Schema.org standards, making it easier for search engines to understand and display your content accurately.

Crawling and auditing

Screaming Frog SEO Spider is one of the most widely used SEO tools out there, offering deep insights into site structure, page elements, and technical SEO health. It helps identify issues such as redirects, duplicate pages, and missing metadata while integrating with Google Analytics and Search Console for enhanced analysis

BacklinksCompetitor analysisCrawling and auditingKeyword researchSEO

Semrush is a popular digital marketing platform that offers tools for SEO, content marketing, PPC, and social media. It offers backlink audits, monitors new and lost backlinks, and provides competitive backlink gap analysis. All of this is focused on increasing your online visibility and giving you the edge over competitors.

BacklinksCompetitor analysisKeyword researchSEO

Serpstat is an all-in-one SEO and marketing platform offering features such as backlink analysis, keyword research, and competitor tracking. Its link analysis tools help users compare to competitors, identify backlink sources and monitor domain authority.

BacklinksCompetitor analysisCrawling and auditingSearch visibilitySEO

SISTRIX is an all-in-one SEO and digital marketing platform that specializes in visibility index tracking, competitor research, and backlink analysis. It’s widely used in Europe for detailed SEO insights and performance monitoring.

Crawling and auditingReporting

Sitebulb is a website auditing tool with advanced reporting features, including visualizations of site structure and data prioritization. It offers insights on structure, performance, and accessibility, making it a user-friendly choice for both beginners and experienced SEOs looking to diagnose and fix SEO issues efficiently.

Site monitoring

UptimeRobot is a monitoring service for website uptime and downtime that checks site availability every few minutes and alerts users when downtime occurs. It helps businesses minimize disruptions and maintain a reliable online presence.

Keyword researchYoast tools

Yoast Suggest helps you find new long-tail keyword ideas. Just type in a keyword, and it shows you expanded suggestions, similar to what you’d see when Google tries to autocomplete your search.