Joost's weekly SEO recap:

Google directions

A couple of interesting small tidbits this week, that all together show the direction (Google) search is heading in. Let’s dive into this weeks news:

Google bolding answers to questions

Remember the Hummingbird update? Google worked on being able to parse questions better so it knew what you were searching for. This week, some people noticed Google was bolding the answer to their implied “question” in their query. For instance, when searching for “engineer salary”, Google was bolding the answer. I think this is just another sign of Google showing answers, not blue links.

Fetch & render gives a sense of urgency

Google’s fetch & render tool in its webmaster tools suite added a feature last year to also render out the page you’re fetching. This week it added an urgency to the blocked resources, telling you whether you should go out and fix it immediately or you can put it on the “someday / maybe” list.

It mostly seems to be telling you that the urgency of blocked ads is low. I’m not sure (because I haven’t tested enough) whether this is always the same urgency for the same resource or whether it actually looks on where it is on the page. If it’s always the same it could actually give a false sense of security, as having 3 or more ads on a page above the fold could still get you in trouble…

More HTTPS warnings from Google

Google has been sending out a new type of https warnings, notifying you when the certificate you use on a given domain, doesn’t actually include the domain name. That’s like so much of a “d0h!” moment that I had to read twice whether that was really what they said.

Turns out that right now, according to Google, you get an https ranking boost in the search results when the URL is HTTPS, even when the certificate for that URL is invalid. HTTPS is notoriously hard to get right, but the fact that Google is sending out these messages tells you that they’re wanting to improve something there.

Google News allowing app promotion

If your site is listed in Google News and has an editors picks feed, you can now promote your mobile app to users. If you’re not in Google News, our News SEO plugin might be able to help you get everything you need to get listed. It can also create an editors picks feed for you!

That’s it, see you next week!

Joost's weekly SEO recap series

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8 Responses to Google directions

  1. book
    book  • 5 years ago

    thank i learned i lots

  2. Agencia seo
    Agencia seo  • 5 years ago

    Great recap! i like a lot your business in this industry!

  3. Karen Rile
    Karen Rile  • 5 years ago

    I just got an email saying to verify my email address to place my comment. This is where the link took me.

  4. Mahesh Dabade
    Mahesh Dabade  • 5 years ago

    Hello sir,
    I was wondering if to include HTTPS to my website and does it really going to help boost my rankings. So thank you for clearing my doubt and yes you also provided a good information about letting not to worry if the certificate tends to be invalid. So I will surely try to include a SSL certificate now.

  5. moviran
    moviran  • 5 years ago

    Hi my friend ,
    I have noticed a drop in my Search Engine Traffic . The reason is some guys are trying to spam my websites with useless backlinks . Is there anyway I ca prevent this ? Perhaps yoast team can design a plugin that we can disavow this links within wordpress website ?

  6. Ryan percy
    Ryan percy  • 5 years ago

    Hello Joost,

    I’ve added my site without https in webmaster tools and its not showing any data for my website since I changed to https. Does Google treats https and without https separately?

    Thanks in advance

    • Joost de Valk

      Yes, you need to add both.

  7. ???? ???? ????
    ???? ???? ????  • 5 years ago

    tnx guys allways i use this website its best guide for me !!! <3