Joost's Weekly SEO Recap

Weekly SEO Recap: RankBrain and Archive Search

Weekly SEO Recap: RankBrain and Archive Search

October 30th, 2015 – 3 Comments

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year.

RankBrain

In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming for years now. They call this AI “RankBrain” and seems to be somewhat related to Hummingbird. It took a while for me to realize this, but there’s a reason this was revealed on Bloomberg, not on a search marketing conference or a technical conference. This has a profound impact on the business overall.

The “key phrase” of the whole piece, to me, was this one:

If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.

This means it’s a true aim at semantic search. At relating topics. At finding entities and relating them to each other and thus providing you with results that are truly what you meant.

There is one post so far that does a good job of explaining what RankBrain could be (in my opinion), and it’s this post by Kristine SchachingerThis satirical piece – on Google getting a heart too – hit the ball home as well though!

Wayback Search Machine

The Wayback machine is a huge project that archives pages and has been archiving pages on the web for ages. You can look up the history of any website on it, for instance for yoast.com. This week they announced that they’re building a search engine, which would allow you to do history keyword search.

I think this will get a whole lot of people thinking about how to get rid of pages in those archives, as it will make your mistakes from the past painfully visible.

Google Penguin is coming

I wrote about Google Penguin extensively recently, and Google has now said that a new version will come before the end of the year. I expect a roll out just before the holiday season, as that’s something Google has done more of in recent years. This will force many people who spammed their way to the top of search engines to scramble and possibly pay for ads. I’m personally curious how this update will affect the search results.

That’s it, see you next week!

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3 Responses to Weekly SEO Recap: RankBrain and Archive Search

  1. Rajeev t
    By Rajeev t on 9 November, 2015

    Rankbrain is really a better step from and going to change the serp in complete manner. Thanks for your post.

  2. Klaas Koopman
    By Klaas Koopman on 5 November, 2015

    Thanks Joost/Yoast for this update. I really like the way you keep us up-to-date. Now I’m off to read Kristine’s article about RankBrain, seems quite interesting!

  3. Stefanos Kofopoulos
    By Stefanos Kofopoulos on 30 October, 2015

    RankBrain seems to be related with other Google’s efforts. Hummingbird appeared about 2 years ago. Around the same time, Google signed the first contract with D-Wave for its quantum computer.

    Recently Google announced that their quantum computer increased in capacity. Now boosting more than 1000 qubits. First version used 512 qubits. Note that power growth is not linear eg. double. That was announced in the end of September 2015. I assume Google has been “playing” with the new upgraded system for some time.

    Fast forward to today and RankBrain. A month after the quantum computer upgrade was announced and we learned about RankBrain.

    I believe Google’s advancements in quantum computing are related with RankBrain. We will potentially see RankBrain processing more than 15% of the queries as Google keeps advancing its quantum computer in the future.


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