Joost's Weekly SEO Recap

Weekly SEO Recap: antitrust ranking factors

Weekly SEO Recap: antitrust ranking factors

September 18th, 2015 – 3 Comments

Joost's weekly SEO recapI write this knowing that next week I’ll be in Munich with many friends of the SEO industry for SEOktoberfest, a conference unlike any other. We’ll talk shop with some of the best and brightest minds in our industry and to say I’m excited is an extreme understatement.

Google loses antitrust case in Russia

These headlines are coming more and more. This week, Google lost an antitrust case in Russia. This follows on similar cases in India, Europe and many countries throughout the world. It’s not all that surprising, given Google’s power, that governments everywhere are becoming nervous. We’ll see what all these cases together end up doing to how Google organizes itself and how it behaves. Google’s recent change to its corporate structure, creating Alphabet Inc, should probably be seen in light of these issues too.

In other legal news, Google was the suing party in a case against another firm impersonating Google in their robo-calls.

Structured markup and HTTPS as a ranking factor

We wrote about this not too long ago, saying structured markup is not a ranking factor. Obviously, Google reserves the right to start using it for ranking. I would say that too, if I were Google, and I wanted to get more people to add that kind of markup to their pages. We’ll believe it when we see the first research that confirms that they’re using it for ranking. This piece of user-research did show that having snippets on position 2 beats being in the first spot. What I did find curious was they incorporated an author image in the research, something that basically doesn’t exist anymore in the normal search results.

In a similar vein, Google said that HTTPS acts as a “tie breaker“. This is what I’d describe as a “weak ranking factor” at that point. Even if it is only a tie breaker, you should probably still do this for a myriad of other reasons: consumer trust, more reliable analytics data, etc. My thoughts on this are essentially the same as in January 2014.

Over-optimization a common issue?

In a recent hang out, Google’s Gary Ilyes once again stressed the important of quality content:

… what I see often is people try to rank for queries they don’t have high quality and great value content for, and that’s the problem. Sooner or later the algorithms will catch that, you don’t have to overthink it, it’s simple content analysis and they will adjust the rank for the site, and that’s it.

Of course, this is much in line with our own thinking on the topic. If you’re in doubt about your content strategy, our book Content SEO is a must-read. In that same hang-out, Gary also discussed the slowness of the Panda roll out, though we’ve seen reports that Google rolled back parts of Panda as well, we discussed those last week.

That’s it, see you next week!

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3 Responses to Weekly SEO Recap: antitrust ranking factors

  1. Professional CV Writer
    By Professional CV Writer on 23 September, 2015

    I have implemented structured markup, made my site mobile-friendly and switched my site from http:// to https://www.professional-cv-writer.co.uk but I can’t say that it’s had any positive effect on my site’s ranking… yet! Like the commenter above, I wanted to be one step ahead of the game. Let’s see what happens in the future.

  2. Seph
    By Seph on 22 September, 2015

    Thanks for the update! Btw, structured markup increases CTR, increasing rank. It has an indirect positive effect on ranking atm, but a positive effect nonetheless… Like with https and mobile responsiveness, it’s best to be there before it becomes a factor I’d say.

  3. Jenna
    By Jenna on 22 September, 2015

    I don’t get it. Last week you said that structured data don’t help us in ranking. OK you’re accepting it here too. but the point is that where should we go ? What should be our strategy ? Apart from that I’m extremely confused about one thing. Where should I place my website links in the content? Like on keywords or on random words warped up in keywords ?


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