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Weekly SEO Recap: Google Panda 4.2

Weekly SEO Recap: Google Panda 4.2

July 24th, 2015 – 13 Comments

First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in:

Google Panda 4.2

Google has rolled out Panda 4.2. There are several posts out there, like on SearchEngineLandTheSEMPost and Search Engine Roundtable, covering it. Let me try to explain the most important details about this update in layman’s terms.

Panda 4.2 is not an update, but a refresh

Technically, Panda 4.2 is not an update: Google didn’t introduce new signals, it just reapplied the same signals on new data. This needs some explaining for most people, so let me try: Google Panda is the result of a very deep analysis of Google’s index. One that it can’t run continuously, like it does its normal ranking, but a calculation that takes months. So this is what we call a “data refresh”: it has run the analysis on a new set of data.

Because Panda needs to be “refreshed”, it has a very negative side effect, especially as these updates don’t exactly run often. The previous update was 10 months ago. If you were hit then and have been improving your site since, this was your first chance to “get out” of Panda. If you think that’s harsh, you’re not alone. Many SEOs out there take issue with this but I’m guessing that’s not going to help them. If you get hit now, you should be aware that recovery is going to take several months, probably up to 10 or 12, even if you get it right the first time.

The fact that Panda needs refreshes also means that making changes now won’t do you any good in terms of staying out of Panda. It has a cut-off date and it won’t see anything after that. That being said, now is always as good a time as any to start improving your site.

Panda 4.2 is a slow Panda

The quote from Google’s spokesperson says it all:

“This past weekend we began a Panda update that will rollout over the coming months”

You read that right. This Panda rollout will not take hours. Not days. Not even weeks. It will take months. This is probably why nobody noticed the update as it began rolling out. This slow roll-out will also make it virtually impossible to correctly assess a win or loss as a definite Panda issue.

If you want to read more, I think Jen’s coverage over at theSEMpost was the most extensive.

Don’t want to be hit by the Panda? Don’t be bamboo!

If you’re afraid of being hit by Panda, and want us to make sure you’re not going to be a candidate, order a website review. We’ve seen many Panda victims over the years and we know we can help. Both when you’re hit or when we think you’re bamboo (also known as: a likely victim).

New TLD’s and Google

Other things happened besides Panda this week, and a few warrant being mentioned. The most important thing for many (aspiring) domainers out there was this post by John Mueller on Google’s webmaster blog. It details how Google deals with new top level domains. In short: like it would with any other domain. This bit is very important:

Keywords in a TLD do not give any advantage or disadvantage in search.

Another important bit is whether Google would treat new domains like .london and .amsterdam as local TLD’s or as “global” TLD’s, aka they can rank anywhere in the world. The answer is clear:

Even if they look region-specific, we will treat them as gTLDs. This is consistent with our handling of regional TLDs like .eu and .asia.

Of course, Google wouldn’t be Google if they didn’t add an exception to that straight away:

There may be exceptions at some point down the line, as we see how they’re used in practice.

Sigh. So. They’re global, for now. Over time, they might become local.

My opinion on the new TLD’s

You didn’t ask, but I’ll give you my opinion anyway. I like the concept. I would have liked 3-5 new TLD’s. A number that would work and that maybe people could remember. The gigantic amount of new TLD’s now is pure nonsense in my opinion. Would I use it for a transactional site? Probably not for a while longer. If trust is one of your main issues, and let’s face it, with eCommerce it still is, using a TLD that some of your users might have never heard of is not a good idea. The same goes for getting links to domains like that. It’s going to be harder.

Another problem I see with the new TLD’s is that they won’t work nicely as an email address for quite a while. Of course, you can receive email just fine. Email validation in forms will be broken for at least another decade or so, which means that it will tell you your new hipster email address is invalid when it isn’t.

Overall, I think what the new TLD’s do more than anything, is strengthen the value of .com domains. If you have a nice short and rememberable .com, I think you’ll be stronger in the long run.

Featured snippets and how to get them

This post on SEL by Eric Enge should be required reading material for anyone playing in SEO. This quote, from the end of his article, explains best why you should know about this:

… getting a featured snippet for key pages on your site is a good thing. The business value depends on identifying common questions that a potential customer might ask related to your market space.

I’m thinking of some experiments for our own site right now, but they’ll have to wait. It’s time for my holiday first!

That’s it, see you next month!

joost signature


13 Responses to Weekly SEO Recap: Google Panda 4.2

  1. Matt Roberts
    By Matt Roberts on 2 August, 2015

    If you follow all the “rules”… then these aren’t of any concern. So many people don’t though… -,-

  2. Jeff
    By Jeff on 28 July, 2015

    Hello

    I don’t know if this is completely unrelated, but I am concerned about the future of Yoast SEO.

    With Google shutting down the Autocomplete API on August 10th and how Yoast SEO’s Focus Keyword is based on those keyword suggestions within Google, will this keyword suggestion tool within the plugin no longer function after August 10th using new keywords since we will no longer know what is actively indexed and suggested within Google?

    Article here: http://searchengineland.com/google-to-shut-down-autocomplete-api-on-august-10th-226131

  3. panda 4.2
    By panda 4.2 on 27 July, 2015

    Reload Banda 4.2 hit sites in other languages such as Arabic.
    Of the sites to the affected in the modernization of Banda 4.2 is our site. http://pagearabic.com/

  4. Michael Vittori
    By Michael Vittori on 27 July, 2015

    Hi Jon, thanks for this interesting news. When will this Panda refresh run in Europe and Italy?

  5. Stacy Bennett
    By Stacy Bennett on 27 July, 2015

    I assume that it had worked for some time already, like it often happens with Google algorithms announcements. I’ve noticed some reshuffling in my KW positions on my sites, luckily, mainly positive. I really hope it won’t have negative impact, but you can’t be sure in this kind of situation.

    Thanks for the update

  6. Jian Jia
    By Jian Jia on 27 July, 2015

    Hello,
    Thanks Joost de Valk for sharing great article on panda. Keep doing post like this.
    Cheers!

  7. Hidayat Mundana
    By Hidayat Mundana on 27 July, 2015

    I hope it does not get the negative part of this update
    Probably with improve their quality of content can be a solution
    Hi David JSO, I agree with you

  8. Lenard Rusty
    By Lenard Rusty on 26 July, 2015

    You presumably have a good set of sites/data that you monitor:) Have you actually seen any evidence of a Panda update, especially one that affects 2-3% of results? I haven’t. Nothing on mozcast, etc. I appreciate this is supposed to be a slow rollout, but there’s slow and there’s slow. This smells more of someone from Google fobbing off Barry over the phone because they’re really struggling to get Panda out there and still haven’t started it yet. And then when, in 6 weeks, we suddenly see a massive change in SERPs, Google will say this is Panda ‘continuing’ to work when it’s actually Panda being rolled out.

  9. suraj
    By suraj on 26 July, 2015

    whether this update will impact page ranking or site visitor? what are the changes in new update?

  10. David JSO
    By David JSO on 25 July, 2015

    As long as we can provide high quality content for the reader, there’s nothing to worry about panda 4.2, right?

  11. sam
    By sam on 24 July, 2015

    After long waiting Google refreshing panda, whether this update will impact page ranking or site visitor?
    Thanks,
    Technosnoop

  12. Chris
    By Chris on 24 July, 2015

    Joost,

    Good post, I enjoyed the layman’s Panda explanation.
    Are you going back to France for holiday? Have a great trip.

    Chris Johns

  13. Daniel Breese
    By Daniel Breese on 24 July, 2015

    Hi Joost de Valk,

    You are very right panda is not update. Thanks for sharing another great article for us keep doing post like this.

    Cheers!


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