Joost's weekly SEO recap:

Speed it up!

This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting.


AMP it up

At conferences, with demo sites, in forums, in blog posts and even in Google Search Console, Google is working hard to get people to adopt AMP. We’ve written about AMP before and I still don’t like it. It’s very much WAP all over again, it feels like going backwards. At the same time I do see the need to make the web faster for people in low bandwidth countries. We don’t feel that need as much where we are. The office I’m writing this from will soon have 3 separate 500mb (down and up) fiber connections. That’s more bandwidth than most countries in the world have per 1 million inhabitants, according to this list.

So in the next few weeks we’ll be implementing AMP here on Yoast. We’ve already seen that the go to AMP plugin for WordPress works but we need to fix some interaction issues between it and our Yoast SEO plugin.

Instant Articles for Facebook

In the same trend as AMP for Google, Facebook’s Instant Articles will soon (as in, in April) be available to all. There’s a WordPress plugin for that too, which I’m also looking at to make sure it sends the right data when Yoast SEO is installed.

Amit Singhal leaves Google

In the beginning of this month possibly the most shocking news of all came out. Amit Singhal is about to leave the company (end of next week actually). He was their head of search and very important in recent years in terms of choosing how search works and how rankings works.

Singhal’s replacement will be John Giannandrea, who is one of the most important artificial intelligence engineers in the company. If that doesn’t tell you where Google is going…

That’s it, see you next week!

Joost's weekly SEO recap series

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3 Responses to Speed it up!

  1. Manolo
    Manolo  • 4 years ago

    Pagefrog needs Automatic’s AMP to work…
    and it s much better “looking” (options and stuff) than simple FB IA…
    leaving in “developing country” I am kinda happy to see this “Wap” thing coming back :-)
    I am much more scarried about the power Fb will get.

  2. Scott
    Scott  • 4 years ago

    When will AMP be delivered to a user’s mobile device? Always, if they are on mobile, or only if the bandwidth falls below a certain threshold? I’m OK with it if the only way someone can even download my page is to access AMP because their bandwidth is so low, but people with adequate bandwidth still get my regular mobile-optimized pages.

  3. Derek
    Derek  • 4 years ago

    I would be curious to know what people think of Automatic’s AMP plugin listed above ( in comparison to PageFrog ( I like that Automatic’s plugin is listed on Git, but the overall functionality right now appears more robust with PageFrog as it also supports Facebook Instant Articles.