Joost's SEO recap

Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

January 15th, 2016 – 8 Comments

This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes:

The week started with us not knowing much yet, but it’s good to read this to get an idea of what everybody thought had happened:

Google update: Real time Penguin? Or something else?

Then we realized it wasn’t really Penguin, so we moved on. We got the news that Google had made Google Panda a part of its core algorithm:

Google Panda part of Google’s core algorithm

And finally, we figured out what had changed in Google and what this update was really about: brand terms. Read this post for the full view:

Google core algorithm update: brand terms

In all honesty, this is what we’d call, in Dutch “een storm in een glas water”, which translates as: “a storm in a glass of water”, basically: much ado about nothing.

That’s it, see you next week!

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8 Responses to Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

  1. Mahesh Dabade
    By Mahesh Dabade on 20 January, 2016

    Interesting recap. it is not panda, not penguin but some real time brands.

  2. vicace
    By vicace on 19 January, 2016

    the SEO market does change as time and you cannot hold your strategy based on one idea. you have to improve and change your strategy as time progresses… and impressive graphics.. thank you :)

  3. Alex
    By Alex on 19 January, 2016

    I’m not sure it’s late enough to really say that for sure though. Could easily encompass more terms than just branded terms also. Seen so much movement that I wouldn’t rule it out.

  4. Lindsay
    By Lindsay on 18 January, 2016

    We say “a storm in a teacup” – I love that expression!

    • George Citizen
      By George Citizen on 19 January, 2016

      Here in the US we more commonly say, “a tempest in teapot” which I always found humorous since we’re more a nation of coffee than tea drinkers! “A storm in a Starbuck’s cup” seems more culturally correct, but what do I know.

      (Good post Joost, Thanks!)

      • Joost de Valk
        By Joost de Valk on 19 January, 2016

        Heh, a storm *over* a Starbuck’s cup, too close for comfort perhaps? :)

  5. Shaik Riyaz Moin
    By Shaik Riyaz Moin on 17 January, 2016

    well, it’s an detailed explanation regarding Google Updates. recently i have lost some my blogs, so i have to take care on my current blogs. Hope it helps.. thank you!

  6. Sy Abuzar
    By Sy Abuzar on 17 January, 2016

    OMG, This is Interesting SEO Recap, Like Google Update Penguin Real Time Informative Sharing,


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