Video SEO for Wistia & Vippy

As promised in my post yesterday, today marks the day for a new release of my Video SEO plugin. This one brings support for yet another few plugins and some more: two new video hosting platforms: Wistia and Vippy.

Wistia support: embedding and SEO

Wistia logoThe support for Wistia that is added in this release was on the list from day one of this plugins release. It was one of the most highly requested video platforms to be supported, but there was an issue: there’s no official Wistia plugin other than a small thing that preserves the embed code from being mangled, even though Wistia itself does support oEmbed.

So I decided to go the extra mile and add oEmbed support for Wistia through the plugin, which, in itself is fairly easy. But then I found out that oEmbed in WordPress really has no way to filter the URL you’re sending to the video provider, and I needed to add variables to get the SEO version of the embed code. A lot of thinking later, I decided, heck, let’s try it with the normal embed code. And it worked, miraculously, Google found it and properly showed it as a video.

WordPress 3.5 adds a filter for the oEmbed URL, which means that when you use a URL in the editor, I can add parameters to that to further optimize, so we’ll do that further down the line. For now, this update makes it easy to embed Wistia videos, just drop the URL to the video on one line and it should embed the video properly, recognize it in Video SEO and do all the optimization for you. Gotta love simplicity.

Vippy support

Vippy logoAnother video platform that had been requested literally on day one of the plugin being released was Vippy, requested by my SEOktoberfest buddy Geir. His colleague from Metronet, well known WordPress developer Ronald Huereca, patched the plugin to automatically support Vippy when the Vippy WordPress plugin is being used.

Supported plugins & themes

This release adds support for two video embedding plugins, FlowPlayer and WP Video Lightbox. Which means we now support 12 video plugins. We now also support the embed codes for YouTube and Vimeo videos from the popular Weaver theme, even though I think it’s unwise to use those, because when you switch themes, your videos will no longer play.

What else do you want?

If you’re a user of the plugin: what else would you like to see? If you’re not a user yet but you do do video, what’s holding you back? Please let me know in the comments! Also, if you don’t have the plugin yet, buy it here.

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20 Responses to Video SEO for Wistia & Vippy

  1. Donald
    Donald  • 6 years ago

    I am wondering how long does it take for the thumbnails to show up in google?
    Also, I have several amazon S3 videos and I am wondering if those will also work and if so what video player do you recommend?

  2. Andy - Tenerife
    Andy - Tenerife  • 6 years ago

    Hi Yoast, based on the code I posted on 16/11 do you think your plugin can support animoto?


  3. Raphael Love
    Raphael Love  • 6 years ago

    That is the the id of a video that is added to the plugin. The output then starts with the following (link to script file removed) –

     <!-- LeadPlayer video embed code start [ video: 50B66FCA568C6 ] -->
    <script type="text/javascript" src="http://siteforhosting thejava/js/leadplayer.js"></script>
    <div id="leadplayer_video_element_50B66FCA568C6" style="width:640px;height:360px"></div>

    Then makes the afore mentioned encrypted call to the actual video

    • Joost de Valk

      Ok, now if I could figure out where that video was stored I might be able to support this :)

  4. Raphael Love
    Raphael Love  • 6 years ago

    if the video that is embedded contains a supported video url, is that all that is needed for the plugin to work? I ask because I am considering implementing leadplayer and wonder if it will work with this? Great tools by the way! :)

    • Joost de Valk

      Hey Raphael, depends on the embed code to be honest, what does that look like?

      • Raphael Love
        Raphael Love  • 6 years ago

        It looks like it java script making an encrypted call to the video. The embed is done via shortcode.

        • Joost de Valk

          Can you show an example shortcode?

          • Joost de Valk

            Hmm, and to what does that ID correspond?

          • Raphael Love
            Raphael Love  • 6 years ago

            Here is an example shortcode
            [leadplayer_vid id=”50B66FCA568C6″]

  5. Franklyn Galusha
    Franklyn Galusha  • 6 years ago

    Thanks — Andy – Tenerife that was really helpful!

  6. Barry Reynolds
    Barry Reynolds  • 6 years ago

    I’m currently creating some wordpress tutorials using youtube to expand social reach and for clients to have a resource. Just found your plugin which should help with our SEO, I’ll keep you updated on it and the stats. Thanks.

  7. Faraz
    Faraz  • 6 years ago

    Hi Joost,
    Does your seo plugin add “noindex, follow” to categories and tags? If no, wouldn’t adding it reduces the possibility of duplicate content?

  8. Barry Reynolds
    Barry Reynolds  • 6 years ago

    I’ve been using JWPlayer for a while now and it might be worth changing having seen the benefits here of using a service like Wistia. It looks like a halfway house alternative to Bits on the run. On I’ll be adding video so perhaps I’ll give these a go and ping back.

  9. Andy - Tenerife
    Andy - Tenerife  • 6 years ago
     <object id="vp176k0j" width="648" height="364" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000"><param name="movie" value=""></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed id="vp176k0j" src="" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="648" height="364"></embed></object>
  10. Andy - Tenerife
    Andy - Tenerife  • 6 years ago

    Hi Yoast, I have finally got my head around why not to use Youtube – need to drive traffic to MY SITE – not someone elses :)
    So I am going to stop uploading to Youtube and only have them on my website.
    I create my videos with Animoto Pro – slideshows with video snippets etc. Is this platform supported?
    I see they have an API but cant find anything on your site mentioning animoto.

    • Joost de Valk

      Hey Andy,

      how do you embed those videos?

      • Andy - Tenerife
        Andy - Tenerife  • 6 years ago

        I use an embed code:
        ” “

  11. Christine Cobb
    Christine Cobb  • 6 years ago

    I’m waiting for the plugin to work with Easy Video Player 2.0. This is a premium tool that resides on your server and then uses a plugin to keep the code from being mangled.

    • aluminium plate
      aluminium plate  • 6 years ago

      Me too, hope it can be developed as soon as possible.