Ask Yoast archives


Ask Yoast: what’s a slug?

31 October 2016 by Joost de Valk »

Ask Yoast stopwords in focus keywords

For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the »

Categories: SEO basics, WordPress
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Ask Yoast: how to get most out of cornerstone content

24 October 2016 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site?  This is an issue a lot of our site review customers struggle with. The answer is »

Category: Content SEO
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Ask Yoast: when should I use hreflang?

17 October 2016 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

Do you own a site in multiple languages or aimed at different regions? In that case, you want search engines to point people to the most “fitting” language and site. On top of that, you want to prevent Google from seeing similar content on sites for different markets as duplicate content. hreflang is the technical »

Category: Technical SEO
Tag:

Ask Yoast: reference number in URL?

6 October 2016 by Joost de Valk » - 1 Comment

Ask Yoast AMP for small business owners

Reference numbers (or post IDs) might be easy for your CMS, but they aren’t for your users. Remembering a URL with a number in it is hard, so the chance people will remember it and link to it is smaller. If people can remember your URLs they can also find it and share it with their friends more »

Category: Technical SEO
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Ask Yoast: include taxonomies in XML sitemap?

30 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast AMP for small business owners

Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question »

Category: Content SEO
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Ask Yoast: Links to PDF files

23 September 2016 by Joost de Valk »

Ask Yoast AMP for small business owners

If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some of »

Categories: Content SEO, User eXperience (UX)
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Ask Yoast: why connect GSC with Yoast SEO?

19 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast AMP for small business owners

If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. »

Categories: Analytics, Technical SEO
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Ask Yoast: 301 or 302 redirect?

12 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast AMP for small business owners

You’ve deleted a post or page. Of course you know that you’re not done yet though! You’ll have to create a redirect, to avoid that visitors will land on your 404 page. Perhaps your site has a page that shows the information that you’ve just deleted, or something similar. So you want to create a redirect. But »

Category: Technical SEO
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Ask Yoast: fix website or start new one

11 August 2016 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us »

Category: Content SEO
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Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who »

Categories: eCommerce, Social Media
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