Ask Yoast

Do you encounter specific issues when optimizing your website? We’d love to help! Ask your topical SEO question to Yoast! You can do so by sending a question to ask@yoast.com. We’ll try to answer all your questions, and we’ll even select some questions to be answered on video by Joost!

Check out the videos below to see if your question has been answered already!


Ask Yoast: Using a TLD as part of your brand?

1 December 2017 by Joost de Valk » - 10 Comments

Ask Yoast: Wordpress themes and heading structure

Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs »

Category: Technical SEO
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Ask Yoast: Yoast SEO premium features explained

24 November 2017 by Joost de Valk » - 5 Comments

Ask Yoast: Wordpress themes and heading structure

As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, »

Categories: Content SEO, Technical SEO
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Ask Yoast: Changing URL structure and rankings

17 November 2017 by Joost de Valk » - 14 Comments

Ask Yoast: Wordpress themes and heading structure

If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your »

Category: WordPress
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Ask Yoast: Adding testimonials to your site

10 November 2017 by Joost de Valk » - 13 Comments

Ask Yoast: adding testimonials

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of »

Categories: eCommerce, User eXperience (UX)
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Ask Yoast: How to get sitelinks

3 November 2017 by Joost de Valk » - 6 Comments

Ask Yoast: Wordpress themes and heading structure

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking nr. 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your »

Category: WordPress
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Ask Yoast: Avoiding duplicate content for multi-regional sites

27 October 2017 by Joost de Valk » - 2 Comments

Ask Yoast: Wordpress themes and heading structure

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t »

Category: Technical SEO
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Ask Yoast: Lower rankings without HTTPS?

20 October 2017 by Joost de Valk » - 20 Comments

Ask Yoast: Wordpress themes and heading structure

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. »

Category: Technical SEO
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Ask Yoast: Having a privacy page and SEO

13 October 2017 by Joost de Valk » - 6 Comments

privacy page and SEO

There are several kinds of pages that you’ll expect to find on most websites: a home page, a contact page or an about page, for example. In this Ask Yoast, I’m going to discuss another type of page: the privacy page. This is a page where you put your privacy policy, which allows your visitors »

Category: Content SEO
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Ask Yoast: Www or no www?

2 October 2017 by Joost de Valk » - 14 Comments

Ask Yoast: www or no www?

If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these »

Category: Technical SEO
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Ask Yoast: Breadcrumbs for products in multiple categories

1 September 2017 by Joost de Valk » - 1 Comment

Ask Yoast: Breadcrumbs for products in multiple categories

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll »

Category: Technical SEO
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