In this episode A passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of …Read: "Marcus Tandler on making the internet carbon neutral and the importance of website user experience"
Yoast SEO Podcast
A podcast series in which Joost de Valk (Founder and Chief Product Officer at Yoast) has in-depth, technical conversations about SEO with well-known friends and experts from the SEO world. Listen to all episodes right here or follow the Yoast SEO Podcast on your favorite podcast platform.
In this episode Cindy Krum, Founder & CEO of MobileMoxie, and Joost talk about the ever-changing field of SEO. Luckily, both these experts are never out of fresh innovative ideas for SEO. For example, they talk about passage ranking, PWA in search results, a JSON-LD only version of a URL and voice search. Listen to this …Read: "Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie"
In this episode Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the E-commerce space to EAT. She thinks that EAT is one of the biggest focus points that Google has been emphasising and she gives hands-on tips on how to improve the expertise, authoritativeness …Read: "Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO"
In this episode Nichola Stott, owner of Erudite, shares practical tips on how and when to hire an SEO agency, how to evaluate them and how her agency always stays on top of the latest news. She explains what collaboration with clients means to her and how often agencies and clients communicate. Listen to this …Read: "Nichola Stott on running, hiring and evaluating an SEO agency!"
In this episode Writing easy to read texts can be hard, especially when you’re writing for a niche audience that expects you to use certain difficult words. Listen to this episode of the Yoast SEO podcast to hear our CEO, Marieke van de Rakt, talk about making even the hardest online texts easy to read. …Read: "Marieke van de Rakt on readability, product marketing and leading Yoast"
In this episode Serial entrepreneur and SEO Kristopher Jones loves talking business. And that’s exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers’ heart pumping …Read: "Kristopher Jones on entrepreneurship, investments and ecommerce"
In this episode Managing a webshop can be quite a challenge. Luckily, amazing platforms such as WooCommerce and Shopify are here to help you out. In this episode of the Yoast SEO podcast, Joost talks to Kevin Indig, Director of SEO at Shopify. Besides sharing his views on the marketing software landscape and telling where …Read: "Kevin Indig on SEO at Shopify and ecommerce"
In this episode Lights, sound, action! The world of video has no secrets for Phil Nottingham. Name it and he’s been there and done that. From acting, directing, television broadcasting, and working as a stuntman (!) all the way to online video techniques and strategy. He’s done it all. So if there’s one thing Phil …Read: "Phil Nottingham on improving your online video strategy"
In this episode Kate Toon is a copywriting superhero. She lives and breathes great quality copy. If you are an online copywriter, content marketer, or SEO listening to her conversation with Joost will make you definitely double-check your texts. In this episode, Kate will provide you with some helpful tips to improve your SEO copywriting …Read: "Kate Toon on great SEO copywriting"
In this episode Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come across on his journey. Like: when is a product feature good enough for release? …Read: "Rand Fishkin on building a business in the online marketing world"