Yoast SEO Podcast

A podcast series in which Joost de Valk (Founder and Chief Product Officer at Yoast) has in-depth, technical conversations about SEO with well-known friends and experts from the SEO world. Listen to all episodes right here or follow the Yoast SEO Podcast on your favorite podcast platform.

Marcus Tandler on making the internet carbon neutral and the importance of website user experience

21 July 2021 | Nino van Tour

In this episode A passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of …

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Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie

7 July 2021 | Nino van Tour

In this episode Cindy Krum, Founder & CEO of MobileMoxie, and Joost talk about the ever-changing field of SEO. Luckily, both these experts are never out of fresh innovative ideas for SEO. For example, they talk about passage ranking, PWA in search results, a JSON-LD only version of a URL and voice search. Listen to this …

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Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO

23 June 2021 | Nino van Tour

In this episode Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the E-commerce space to EAT. She thinks that EAT is one of the biggest focus points that Google has been emphasising and she gives hands-on tips on how to improve the expertise, authoritativeness …

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Kristopher Jones on entrepreneurship, investments and ecommerce

30 April 2021 | Nynke de Blaauw

In this episode Serial entrepreneur and SEO Kristopher Jones loves talking business. And that’s exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers’ heart pumping …

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Kate Toon on great SEO copywriting

19 March 2021 | Nynke de Blaauw

In this episode Kate Toon is a copywriting superhero. She lives and breathes great quality copy. If you are an online copywriter, content marketer, or SEO listening to her conversation with Joost will make you definitely double-check your texts. In this episode, Kate will provide you with some helpful tips to improve your SEO copywriting …

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Rand Fishkin on building a business in the online marketing world

3 March 2021 | Nynke de Blaauw

In this episode Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come across on his journey. Like: when is a product feature good enough for release? …

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