Joost's weekly SEO recap:

Search landscape changes

This weeks news has some drastic changes to the search landscape that could mean… Well, anything really. There’s also some smaller news about Google which is worth mentioning, so let’s dive in:

Microsoft Bing to power AOL Search

AOL Search, while relatively small, is still a thing. Microsoft just signed a deal to power it for the next 10 years, while giving a big part of their ads business to AOL. What’s more surprising to me is this news that came out on the side: Bing is now sustainable in itself. Microsoft has been pouring money into it for quite a while, as far as “we” knew, but now apparently “It’s a multibillion dollar business, and it does pay for itself”. Good news as that means they’ll keep on competing with Google!

Yahoo! testing Google

Yahoo! is testing Google as a provider for it’s search results, instead of Bing. First noticed by Aaron Wall at SEOBook, this could have quite some impact. SEOs should really watch what happens here mostly because it impacts how much traffic a good ranking in Google will give you. The reasoning is probably simple: Google ads are worth much more than Bing ads, so this would increase Google’s revenue. The fact that Yahoo’s Marissa Mayer is an ex-Googler probably doesn’t hurt in this deal either.

DuckDuckGo expanding

To show that search is alive and vibrant even outside these three historical enemies, DuckDuckGo is expanding their “suggest” feature to 34 new regions. They’re not exactly a big traffic driver yet, but I’m very happy to see other options grow slowly too.

Google becoming smart about Search Console

Google has put out some questions that are interesting as they show what they’re thinking about. This post has details, but this sentence specifically made me happy “To view a combined Search Analytics report that includes different URL versions of your site (http and https).” Yes. Please. www and non-www too and we’re about done if we can also verify them all at once.

The Panda is a “couple of weeks” away, we think

Nothing more fun than guessing when a new update is going to hit. People at Google estimating when it might happen are usually wrong, but the latest is “a couple of weeks“. We’ll see. Just know that it’s coming. Just like Winter.

Google in other languages

If you think about how Google’s algorithm works a lot, you’re bound to think “but how does that work in language X”. Welcome to the world of a polyglot. This post has some interesting insights.

SEO at Pinterest

I’ve been meaning to share this article (which was written in January) for a while, and keep forgetting. It details how Pinterest experiments with SEO. Fun read, might give you some ideas for testing.

That’s it, see you next week!

Joost's weekly SEO recap series

5 Responses to Search landscape changes

  1. Nathan Argenta
    Nathan Argenta  • 6 years ago

    I keep hearing about Pinterest and the boost in SEO rankings because of it’s domain authority. Great Social Bookmark to use for your website for sure and sharing content! :-)

  2. Ankila Bhardwaj
    Ankila Bhardwaj  • 6 years ago

    Yes it is a matter of fact but don’t any of you guys think that google is turning way too smart to shackle off the wrong kind of what-so-ever tricks you use.
    Smart Play, I am glad that this is proving the quality you and we are trying to maintain.

  3. Nigel Abery
    Nigel Abery  • 6 years ago

    Like Pramod I have also notice that Duck Duck Go sending more traffic. Google is still #1 above all else by a large margin.

  4. Pramod
    Pramod  • 6 years ago

    Duck Duck Go is expanding for sure as it is been sending more traffic to my site than bing and yahoo.

  5. Jasa SEO
    Jasa SEO  • 6 years ago

    hopefully no damage to the number of search engine changes this time