Why we reduced the price of our Yoast SEO for WordPress training

Today we released our new Yoast SEO for WordPress plugin training. This online course will help you use Yoast SEO to its fullest potential. In this course we’ll train you on how to use all of the functionalities of our plugin best. And the most exciting news is, we decided to reduce the price of this online course! The old version was $99 a year and this new course will only be $39. Here I’ll explain why we decided to reduce it so drastically.

Get the Yoast SEO for WordPress training $39 (ex VAT) for course, certificate and badge

SEO for everyone

The mission of Yoast is SEO for everyone. We believe the web will benefit from all people having an equal chance in the search results. Great ideas don’t always come from large companies but are created everywhere around the world. That’s why we believe that every idea should have a fair chance in the search results.

When developing our products, we always keep our mission in mind. That’s why we recently decided to make some big changes in our plugin. We noticed that some settings in Yoast SEO were hard to explain to a non-tech audience. In the 7.0 update of Yoast SEO we tried to make the plugin more user-friendly for everyone.

Creating high quality SEO courses

The Yoast SEO plugin covers most of the technical SEO challenges of a website. But to seriously compete with the large players, every website owner still faces numerous challenges. Our online courses are designed to help people conquer those problems. They’ll teach you everything there is to know about SEO and provide practice to improve your skills.

We are currently updating and improving all of our online courses. We’ve hired an amazing team that’s working full time on creating videos, texts and assignments that’ll help you understand SEO. The new course is suitable for everyone. We’ll start out with the very basics of the plugin and gradually explain everything you need to know.

Reduced prices

Using the Yoast SEO plugin to its full potential will allow everyone to have a fair chance in the search results. That’s what ‘SEO for everyone’ is all about. But not everyone will have enough money to buy an expensive plugin training. That’s the reason why we reduced the price of this one. We hope more people will be able to buy it and profit from it. We would love to give it away for free, but the salaries of our Academy team just need to be paid as well. The training will get regular updates. As the interface of the plugin changes, we’ll record new videos. (We’re already dreading the Gutenberg update, as that’ll really have some impact on the number of videos we’ll need to record).

Get the Yoast SEO for WordPress training $39 (ex VAT) for course, certificate and badge


We reduced the price of our plugin training because it will allow more people to use Yoast SEO to its full extent. For the exact same reason, we improved the course, making it suitable for everyone to understand the ins and outs of our plugin.

And we’ve got some more news for you. We’re currently working on a new FREE online course. It will be an introductory course to SEO and we’re planning to release it somewhere in May of this year.

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7 Responses to Why we reduced the price of our Yoast SEO for WordPress plugin training

  1. Ira Wolfe
    Ira Wolfe  • 9 months ago

    If a person has bought your premium why should you have to pay to learn how to use it? Why charge at all unless it’s only about money! I’m sure if a person buys premium and doesn’t use it because it’s too complicate it they won’t purchase it 2nd time round. Why not make the course on using Yoast free and as a feature to sell It?

  2. Gracious Store
    Gracious Store  • 9 months ago

    “”We reduced the price of our plugin training because it will allow more people to use Yoast SEO to its full extent” That’s right we all like things that are afordable

  3. kenny
    kenny  • 9 months ago

    True. Great that you are reducing the price and nice to see that you are releasing a free intro course.
    At the end of the day, whoever is doing seo, still needs to do the actual work to rank.. Then they can pay for the paid course.

  4. Victor Anderson
    Victor Anderson  • 9 months ago

    Well-researched, thought and inspiration provoking! Loaded with great info. I’m in the process of taking a different approach to my coaching, and this is a perfect resource to save. Thank you for the perfection!

    • Willemien Hallebeek
      Willemien Hallebeek  • 9 months ago

      Thank you for these nice words, Victor!

  5. Consulente Seo Roma
    Consulente Seo Roma  • 9 months ago

    Thanks Yoast. Thanks for the notification updates.

  6. Magiva
    Magiva  • 9 months ago

    Its a great news. It will be more helpful to newbie SEO persons. Yours Courses would be a great source for new learners

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