Yoast, a Newfold Digital company, is celebrating its 15-year anniversary with an exciting brand refresh that aims to redefine its presence in the SEO software industry. This milestone marks a significant point in the company’s journey as it continues to empower millions of websites around the globe. As one of the most popular SEO plugins worldwide, Yoast SEO is committed to staying at the forefront of industry trends and providing exceptional value to its users.

The Yoast brand refresh is spearheaded by Senior Marketing Brand Manager Charlotte Gurney, who brings over 20 years of marketing, design, and brand management experience to the Company. Under her leadership, Yoast has evolved the overall brand identity aligning as the SEO market leader that it is, the brand refresh resonates with both existing and new customers. Gurney’s passion for branding and proven expertise in strategic marketing communications will drive the company’s efforts to maintain a competitive edge in the SEO market.

In celebration of its anniversary and brand refresh, Yoast SEO will launch a series of exciting campaigns, special discounts, and events throughout the year. An influencer campaign is set to engage audiences across various platforms with exclusive price reductions, while special edition content will be featured in webinars and on the Yoast website, as well as their YouTube channels. A social media campaign will also run throughout 2025, to highlight the brand’s 15 years in the seo industry.

Customers can look forward to exclusive discounts during events that Yoast SEO will attend this year, such as BrightonSEO, where industry experts from the company will be speaking. The company will also bring back Yoast Con with an online version, alongside appearances at other significant events worldwide, including Word Camp Asia, SMX Munich 2025, Webwinkel Vakdagen 2025, and the Zagreb SEO Summit 2025. These events will provide great opportunities for industry players to connect with Yoast and learn about the brand’s latest developments.

Charlotte Gurney expressed her enthusiasm for the brand refresh, stating, “We are excited to launch the new brand identity, especially during our 15th anniversary year! Yoast’s core values align with the brand values and represent the team and guide us in everything we do. Innovation has always been at the core of our SEO offerings. ‘Yoast’ represents the unyielding spirit of innovation that has driven us to become an undisputed industry SEO software leader. Our brand is a representation of what the company stands for and we will continue to pioneer SEO solutions for businesses and users to serve as change agents.”

As Yoast embarks on this exciting chapter, industry players can stay informed about all anniversary and brand refresh activities by visiting the official Yoast website. The company remains dedicated to providing the best tools and resources for SEO, ensuring that businesses of all sizes can thrive in an increasingly competitive digital environment.