How to add Brand, Manufacturer, Color, Pattern, and Material attributes to your WooCommerce products
- How to create product attributes in WooCommerce

How to add Brand, Manufacturer, Color, Pattern, and Material attributes to your WooCommerce products

The Yoast WooCommerce SEO plugin automatically adds brand, manufacturer, color, pattern and material Product Schema properties to your product pages. If you don’t add these attributes, you may receive the error “missing field brand” in Google Search console.

To fix the error “missing field brand” and to ensure your products stand out in search engine results, we explain in this article how you can add brand, manufacturer, color, pattern and material attributes to your WooCommerce products.

How to create product attributes in WooCommerce

Follow the steps below to create brand, manufacturer, color, pattern and material attributes and add them to your WooCommerce product. Yoast WooCommerce SEO will automatically output the correct Schema and fix the “missing field brand” error.

In this example, we add the brand attribute. But, you can follow the same steps to add the manufacturer, color, pattern and material attributes as well.

In your WordPress Dashboard, go to Products
Go to Attributes
Add the Name, Slug and click Add attribute
In this example, we use Brand.
Click Configure terms
Add the Name, Slug, Description and click Add new Brand
Go to Yoast SEO
Go to WooCommerce SEO
Under Schema & OpenGraph additions, select the attribute
In this example, you can select Product Brand.
Click Save changes
Return to Products
In the Product editor Product data, open Attributes
Select the attribute from the drop-down menu
Select the value
Click Save attributes
Publish or Update your product
The Yoast WooCommerce SEO plugin will add the brand attribute as an OpenGraph product:brand tag in the source code of the product page and the product:brand tag for use with Pinterest.