FREE COURSE, CERTIFICATE INCLUDED
Free structured data course for beginners
Learn how to add structured data to your site so both search engines and AI systems understand what your content is about, in short video lessons made by the SEO and structured data specialists at Yoast. The whole course is free, and you get a certificate and badge when you finish.
No payment details needed.
Under 40 minutes of video
Split into short clips
Certificate included
And a badge for your site
No experience needed
Start from zero
Why learn structured data yourself
Structured data used to be something only developers touched. Not anymore. Yoast SEO adds most of it automatically, but understanding what it does, and why, means you can use it well instead of just switching it on and hoping. This course walks through what structured data is, how search engines and AI systems use it, and how to shape it with Yoast SEO’s blocks and settings. Once you get it, you’ll spot opportunities other people miss, like which pages deserve FAQ or HowTo markup, or when a custom schema type fits better than the default.
Who teaches this course
Every lesson is made by the SEO and structured data specialists at Yoast. They haven’t just read about schema markup, they help build the tools that generate it.
- Yoast SEO has been generating structured data automatically for over a decade.
- The team built Yoast’s unified schema graph and helped shape the open standards AI systems now rely on to read that data.
- Between them, they have more than 100 years of combined SEO and structured data experience.
Go at your own pace
No deadlines, and your access doesn’t expire.
Pick up where you left off
Your progress is saved automatically.
Start before you buy anything
No plugin purchase needed to complete the
What topics are covered in the course
What structured data is
What it means, and what your site looks like to search engines and AI systems without it.
How Yoast SEO builds it for you
The unified schema graph, and how it stays connected as your site grows.
Rich results in practice
What rich results actually look like, and which types of content are eligible.
FAQ and HowTo blocks
Adding structured data to specific content types without touching code.
Structured data across your site
How blogs, products, videos, and local business info each get their own schema.
Why this matters for search engines and AI
The same structured data that helps search engines now helps AI systems understand and represent your content.
What you get
Yoast SEO Premium
Keep going after this course
You can now describe your content the way search engines and AI systems expect. The Yoast SEO Premium plan opens every course in Yoast SEO Academy, from keyword research through to technical SEO, and gives you the tools to apply them.
- Every course in the Academy, each with its own certificate
- New courses added to your plan as they launch Yoast SEO Premium plugin, with additional schema and structured data built into Yoast SEO as you write
- Local SEO, News SEO, and Video SEO plugins
- One seat for the Yoast SEO Google Docs add-on, check drafts before they reach WordPress
- 24/7 support from real people
Yes. You get the full course, not a sample, and you don’t need to enter payment details. You need a free MyYoast account so we can save your progress and issue your certificate.
Yes. You get a Yoast certificate and a structured data badge when you complete the course. The badge only appears once you’ve actually finished, so it means something.
The videos run to around 40 minutes in total, split into short clips. Reading the materials and taking the quizzes takes longer, bringing the full course to about 4 hours. There’s no deadline, and your access doesn’t expire.
Structured data sits right at the intersection of SEO and how AI systems read the web, and it’s a place a lot of sites get wrong through no fault of their own. This course covers the foundations properly, so whatever you build on top of it (rankings, rich results, or AI visibility) has something solid to sit on.
No. Yoast SEO handles structured data automatically. This course explains any technical concepts in plain language before you need them.