Understanding structured data training

Learn how structured data works

You might have seen some great-looking results on the search engine pages. They might include an image, ratings, or reviews. So, how do you improve your chances of getting such a result? Structured data is the answer. If you want to compete in the search results nowadays, you need structured data. This training course will teach you all about the concepts and terms related to structured data in detail.

In this advanced course, you’ll take a deep dive into the world of structured data. Structured data is incredibly important if you want to compete in the search results. If you want to stand out, you have to get rich results for your site. And if you want to get rich results, you should understand structured data. This course will help people understand structured data in detail. Implementing this knowledge can help them get noticed in the search results.​

This Understanding structured data training course is a sequel to the previous, free course on structured data: the free Structured data for beginners course. Haven’t completed this yet? We recommend finishing it before starting with this more advanced course. Over 5000 users have already taken this course, are you next?

After this training, you will know…

• all about the different structured data types that you can use to improve the search appearance of your site;
• how to mark up structured data and when to use it; 
• where to place structured data (in the code);
• the importance of structured data for your site.

In short, you will walk out of this course with valuable information. Powered with this knowledge, you can significantly improve the performance of your site in the search results.

What topics are covered in this Understanding structured data course?

This course is the sequel to the previous free Structured data for beginners course. This free beginners course teaches you the basics of structured data, so we recommend starting with this course before moving on to the ‘Understanding structured data’ training.

The Understanding structured data training course consists of four informative modules.

1. Introduction to metadata

In the first module, you’ll learn all about the concepts of markup, metadata and structured data. We’ll explain how structured data is also a form of metadata.

2. Schema.org

In the second module, you’ll dive into the world of Schema.org. We’ll teach you what Schema.org is and how you can find a schema type on Schema.org.

3. Types of structured data markup

In the third module, you’ll learn about the different types of markup. We also explain why JSON-LD is the standard. And, you’ll learn how to read JSON-LD and where to place it in your site’s code.

4. Types of schema

In the last module, we’ll go into the most common types of schema and we’ll teach you where to look for types of schema.

What’s included in this Understanding structured data training?

• over 30 minutes of instructional videos;
• PDF files filled with information that will reinforce your knowledge and understanding of structured data;
• quizzes that challenge you to revise what you learned and make the learning stick;
• a cheat sheet with the vocabulary used throughout the course.

Show off your Structured data skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.