Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is the call-to-action.
A clear call-to-action on a page makes your site more user-friendly and can boost a page’s conversion at the same time. If you want to create a clear call-to-action you have to think about what you’d want the visitor to do on a specific page of your website. The next step is to make this option the most obvious choice on that page.
What does a clear call-to-action look like? In this Basic SEO training video Michiel shows some examples of clear call-to-actions. Check them out!
Can’t watch the video?
Here’s a transcript of the video:
These are a couple of examples of good call-to-actions we found. One is Evernote. There’s a clear box that draws your attention and you want to click on that button immediately. The other one, what do I have to say about that. It’s a green website and has a blue call-to-action, it’s immediately clear. You have to make the call-to-action as big as possible, you have to make it stand out and people will immediately know what to do on that page.