INCLUDED IN ALL PAID PLANS, CERTIFICATE INCLUDED
All-around SEO training
Start here: your complete SEO overview
Want to get better at holistic SEO? This course covers every key part of it: keywords, technical optimization, site structure, off-page SEO, and more, so you understand how it all fits together before you go deeper on any one topic.
Included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO for Shopify and Yoast SEO AI+
Not sure yet? Start your free sample lesson
39 video lessons
Over 3 hours, from basics to advanced tips
Certificate included
And a badge for your site
No experience needed
Whether you’re new or refreshing your knowledge
Why start with the overview
Holistic SEO means every part of your site working together: content, structure, technical setup, and what happens off-page. This course covers all of it, so you can see how one decision, like your site structure, affects another, like how easily search engines crawl you. Once you’ve got that picture, our deep-dive courses let you go further on whichever area matters most right now.
Who teaches this course
Every lesson is made by the SEO and WordPress specialists at Yoast, working with trained teachers.
- They build the #1 SEO plugin for WordPress.
- Between them, they have more than 100 years of WordPress experience.
- Companies including Facebook, eBay, and The Guardian use Yoast.
Go at your own pace
No deadlines, and your access doesn’t expire.
Pick up where you left off
Your progress is saved automatically.
Works on any site
The fundamentals apply whether or not you use WordPress.
What topics are covered in the course
Keyword research
Find your own list of keywords, with a screen recording showing how Yoast does it, plus a keyword research sheet template. Want to go deeper? Take the dedicated keyword research course.
SEO copywriting
Write an original, readable, and findable blog post, and see how the Yoast SEO plugin helps you optimize it. Want to go deeper? Take the dedicated copywriting course.
Site structure
Set up or improve your site structure to influence which pages rank higher. Want to go deeper? Take the dedicated site structure course.
Site speed and security
Measure and improve your site speed, and protect your site from the SEO-motivated hacks that can hurt your rankings. Want to go deeper? Take the dedicated technical SEO course.
Off-page SEO
Link building, email marketing, and social media, and how each one supports your SEO.
UX, accessibility, and conversion
Make your site easier to use for everyone, and turn the traffic you get into buyers or subscribers.
Crawlability
Check whether you’re accidentally blocking search engines from your pages, and how to fix it if you are. Want to go deeper? Take the dedicated technical SEO course.
Rich results
Sometimes a search engine shows more than a plain result: ratings, images, videos. What rich results are and how to work toward them.
Optimizing your images
Preparing, adding, and optimizing images so they load fast and help your SEO, not hurt it.
I much better understand the inner-workings of SEO, how it functions, what Google is looking for and why. Breaking it down as you did made the information easy to retain.
Lynn Tall – Founder and Owner, Rugadvocate
What you get
Did you know?
Part of Yoast SEO Academy
This course gives you the full picture. If you want to go deeper on a specific topic, keyword research, SEO copywriting, site structure, and technical SEO all have their own dedicated courses.
Yoast SEO Premium
Unlock the all-around SEO training
This course covers keyword research, SEO copywriting, site structure, technical SEO, off-page SEO, and more, all in one place, with 39 video lessons and a certificate when you finish. It’s included with any paid Yoast plan.
- Full access to the all-around SEO training and every other course in the Academy, each with its own certificate
- New courses added to your plan as they launch
- The Yoast SEO Premium plugin, with guidance built into WordPress as you write
- Local SEO, News SEO, and Video SEO plugins
- One seat for the Yoast SEO Google Docs add-on, check drafts before they reach WordPress
- 24/7 support from real people
Running WooCommerce or Shopify instead? Yoast WooCommerce SEO and Yoast SEO for Shopify include this course too.
No. This course covers what you need to get started. The deep-dive courses are there if you want more detail on a specific area.
No course can promise that. What this course does is help you understand and apply SEO across your whole site, so you can make better decisions about it.
The videos run to around three hours in total. Watching everything, reading the materials, and taking the quizzes takes longer. Approximate times below.
Refreshing your knowledge: under 3 hours
Familiar with SEO already: 12 to 16 hours
New to SEO, going in depth: 22 to 26 hours
No. It doesn’t matter whether you use WordPress, another CMS, or the Yoast SEO plugin.
Get yourself a coffee and join us monthly to catch up on SEO
You’re busy running a site or a team, not tracking every SEO headline. The SEO Update by Yoast fits into one coffee break a month: our Principal SEOs break down what’s actually happening across search and AI, so you don’t have to piece it together yourself. Recorded live with audience Q&A, and a recording’s available afterward if you can’t join live.
Expert analysis of the latest SEO & AI news developments with Carolyn…