Course update! Because of the ever-changing SEO landscape we add an update on SEO, WordPress and Yoast to our courses every quarter. Check out the April 2017 update by Joost in your course!
Do you sometimes feel a bit lost on your own site? Are you proudly adding content to your blog every day, but not sure what you’re creating all those tags and categories for? Or, do you have difficulties getting through your endless list of products?
Whether you have a website, blog or shop; if you want it to rank, you need an excellent site structure. When you create a site structure that makes sense, Google understands what your site is about. If Google understand your site better, you’re already three steps ahead of your competitor! As a bonus, if Google understands you site better, your visitors will find their way more easily as well!
Creating and maintaining a site structure that works is not something you can do overnight. It requires some thorough thinking about what’s your most important content, how to make this clear to Google (and your users). And foremost, it needs continuous re-evaluation, and adaptation, to make sure it still fits your website.
What will you receive:
- Access to the 3 modules of the Site structure training
- Clear instruction videos and quizzes
- A Site structure badge and certificate
Would you like to buy a specific training for multiple people in your team? Feel free to send an email firstname.lastname@example.org with your request and our sales team will get back to you!
What will you learn?
After this course you’ll know how to structure your site’s content: how to set up an overall structure, how to create hierarchy in your shop and what structure suits your blog best. Furthermore we’ll provide tips and tricks on how to maintain it. In three modules you’ll learn about all the important aspects of site structure and SEO.
1. Introduction to site structure
First things first: why does site structure matter? To understand this you need to have a basic understanding of how Google works. We’ll explain this, and show how a well-structured site will help Google and your visitors to fully understand what your site is about. Furthermore, you’ll learn about the concepts that are both related to site structure, as well as important for SEO.
2. Ideal site structure
An ideal site structure will look like a pyramid. You can create a pyramid with the help of taxonomies, like categories, subcategories and tags. In this module we’ll explain the difference between these, and we’ll show you how to implement taxonomies well, step by step. On top of that we’ll explain how to technically optimize your structure.
3. Improving your site structure
Cornerstone content should be the most important content on your website. It has to be on top in your site’s pyramid, and you can show how it’s related to other content by internal linking. In this module we’ll explain this concept and how to use it to your advantage. Furthermore we’ll provide tips and tricks on how to implement some quick wins on your site.
4. Yoast updates
Because SEO is dynamic, Joost talks you through the latest changes in SEO, WordPress and our plugins, in this module. We’ll update you every 3 to 4 months. This way, your knowledge will always be up to date!
This course exists of explanatory videos, quizzes to test your knowledge and background reading. This mixture of learning material provides you with all the necessary skills and tools to set up, improve and maintain your own site’s structure. Read more about our learning methods.
Earn a certificate and a badge
You’ve completed our Site structure training? Make sure everyone knows by showing this awesome badge on your site!