This is of great value because:
- you’ll learn how to put theory to practice;
- you can choose your own topic for writing and keyword research;
- you’ll receive customized feedback that applies to your specific situation;
- you can use your new skills directly to improve your own website!
You can send in the two assignments only once. In order to send in your assignments, you need a Google account. Yoast provides suggestions for improvement, that you should implement yourself. We’ll provide feedback on your assignments within 3 working days. We’ll only provide feedback for assignments written in English or in Dutch.
SEO copywriting training content
The training consists of 6 modules, covering the main steps to create awesome copy that ranks.
1. Introduction to SEO copywriting
In this module you’ll learn why the copy of your website is of great importance for SEO. We see it as a part of holistic SEO, which you could summarize as creating an awesome website, in all aspects, for your user.
2. Keyword research
What to write about? Keyword research will help you determine what you’d like to rank for and therefore what to write about! In this module you’ll learn how to execute keyword research yourself. (Just want to learn about keyword research? We offer a separate training for Keyword research as well!)
3. Setting up an article
In this module you’ll learn how to prepare a post well. We’ll help you structure your ideas and turn them into a logical piece of writing. This preparation phase of copywriting makes the actual writing a lot easier!
4. Readability and style
There are different methods to increase the readability of your text. You can use signal words, create shorter sentences, use a larger font size etc. In this module we’ll dive a bit deeper into this. Besides that, we’ll guide you on how to find and create a style that suits both you and your audience.
5. Correcting and using Yoast SEO
A very important step of SEO copywriting is correcting your text. We’ll provide you with some tricks and tips on how to find and improve mistakes or misspellings you might have made while writing. After this, it’s time to optimize your text for search engines. We’ll explain you the principles and you’ll see why our Yoast SEO plugin makes this super easy!
Last but not least, you’ll have to publish your content. What are the do’s and dont’s for that? Which channels should you use? And is there a way to use your content multiple times?
7. Yoast updates
In this module Joost talks you through the latest changes in SEO, WordPress and our plugins. We’ll update you every 3 to 4 months. This way, your knowledge will always be up to date!
This SEO copywriting training exists of a well-structured mix of explanation and instruction videos and quizzes to test your knowledge. On top of that we’ll provide two practical assignments with feedback from a Yoast team member. This way we’ll make sure you improve your SEO copywriting skills!
Read more about our learning methods.
Get an SEO copywriting training certificate!
After you’ve completed the course successfully, you’ll receive a certificate with your name, gravatar and date of completion. On top of that you’ll get a badge, like the one on the right, to show on your site. When clicked it will link to your certificate! This way you can show everybody that you’ve completed our SEO copywriting training!