Course update! Because of the ever-changing SEO landscape we add an update on SEO, WordPress and Yoast to our courses every quarter. Check out the July 2017 update by Joost in your course!
You want to develop your own SEO strategy and be able to optimize your own website? This online Basic SEO training will teach you the fundamentals of SEO! It will give you lots of practical tips so you can immediately start to improve any website!
What will you receive?
- Access to the 5 modules of the Yoast Basic SEO training
- Access to the training videos and quizes of the Basic SEO training
- Two eBooks (PDFs of Content SEO and SEO for WordPress)
- A Yoast Basic SEO Certificate
Would you like to buy a specific training for multiple people in your team? Feel free to send an email firstname.lastname@example.org with your request and our sales team will get back to you!
What you learn in the Basic SEO training
The training consist of 5 modules, covering the most important aspects of holistic SEO.
1. Introduction to SEO
It starts with the very basics: how do search engines work? The first module of the Basic SEO training will give you a proper understanding of search engines crawling the web and how web pages are ranked. This knowledge will help you understand the topics of the following modules.
2. Keyword Research & Site Structure
Keyword research is a very important part of your SEO strategy. This module teaches you how to execute your own keyword research. Besides that, we’ll explain the importance of a good site structure and provide tips to enhance the structure of your own site.
3. Technical SEO
As this course doesn’t focus on coding we won’t dive in too deep into the technical side of SEO. However, some technical knowledge is indispensable when it comes to SEO. We’ll focus on the principles of crawlability and findability. Also, we’ll talk about the importance of site speed and teach you how to improve that.
4. SEO copywriting
If you want to rank you’ll need high-quality content. What defines high-quality content? The fourth module of the Basic SEO training teaches you how to write attractive copy, so your visitors will love to read your posts and page content.
5. Usability & Conversion
Learn why UX and Conversion are important for SEO. We’ll teach you the basics of Usability, and give you the tools to start with your own conversion research and A/B testing.
6. Yoast updates
In this module Joost talks you through the latest changes in SEO, WordPress and our plugins. We’ll update you every 3 to 4 months. This way, your knowledge will always be up to date!
Read more about the course content.
As a copywriter, I’d like to know all about the role of copy in SEO. I also want to be a full discussion partner for other web professionals. With this training, I’ve gained a lot of technical insights in a fun way! The information is very well-structured and comes in manageable pieces, so even a “copy-geek” like me could easily follow.
Jaap Janssen Steenberg – Texperts
How do you learn Basic SEO?
In the videos Joost, Marieke, Michiel and Thijs elaborate on various topics of the Basic SEO training. They explain concepts, give clear examples and provide instructions how to start improving your own site.
In every lesson of each module, there will be additional reading material on Basic SEO. Besides summarizing the content of the video, it provides some more background and more in-depth explanations.
To test your knowledge every lesson ends with a quiz. In 4 to 8 questions, we will test if you really understood the lesson. The quiz provides feedback on the answers that you choose, so you will understand why your answer is right or wrong.
On average participants spend 6 to 8 hours on the Basic SEO training. Depending on your current level of SEO knowledge this might vary a bit.
Read more about our learning methods.
Get a certificate, and a badge!
After completing the course, you will receive a certificate with your name, gravatar and date of completion. You’ll also receive a badge, like the one on the right, which you can put on your site. This badge links to your certificate on our site, so people can verify that you’ve completed the course.