With this package, you’ll be fully equipped to make your site rank well! It contains six courses to enhance your SEO knowledge and skills. You’ll learn the core principles of SEO, we’ll teach you how to write well for search engines and your audience, you’ll know how to use Yoast SEO to its full extent, and we’ll help you to get a perfect site structure to rank higher in Google. On top of that, you’ll learn all about making your site crawlable for Google. And last but not least, you’ll learn how to add structured data to your site.
FYI: This training bundle does not include the Multilingual SEO training.
In this course, you’ll learn how Google and other search engines work. It touches on all the basic principles of how to optimize your site: technical SEO, keyword research, site structure and even some usability. With the help of instruction videos, quizzes and background material to read we’ll help you understand SEO!
Content is king! It’s the main thing that drives traffic to your site. In this course, you’ll learn how to generate high-quality content for your website. After this course, you’ll know how to prepare for writing, what to write about, how to structure your text and how to keep the attention of your audience. Moreover, you’ll be able to tweak it for search engines!
If you have a WordPress site, our Yoast SEO plugin is a requisite to improve the SEO of your site. Yoast SEO provides many functionalities to improve the ranking of your web pages. So many, that we’ve created a course to help you understand and configure the plugin yourself. After this course, you’ll know how to set it up for your site and others!
Structuring your site is a crucial element of SEO. Whether you have a website, blog or shop; if you want it to rank, you need an excellent site structure. With a solid site structure, you make it easier for search engines and visitors to discover your most important content. In this course, you’ll learn how to fix your structure to make your site rank better in Google.
Your website needs to have a strong technical foundation to be able to rank. One of the most important technical requirements is the crawlability of your site. Google needs to be able to crawl your site well, to add it to the search results. In this training, you’ll learn what could block crawlers from spidering your website, and how you can prevent and solve these issues.
Do you want your search result to stand out from the competitions? Then you need rich snippets! These snippets contain extra information about your product or service so that people will click on them sooner. Google can show these if you add structured data to your site! In this training, you’ll learn how to implement structured data.