WordCamp Torino 2026
Yoast is excited to be attending WordCamp Torino 2026, taking place on 8–9 May 2026 at Toolbox Coworking in Turin, Italy. Enrico Battocchi from Yoast will be speaking at the conference on Saturday, 9 May 2026, with his Opening keynote titled “Umberto Eco: Rereading ‘Apocalyptic and Integrated’ in the Era of Generative Reproducibility”.
In his session, Enrico will revisit Umberto Eco’s influential essay on mass media culture and reinterpret it through the lens of today’s rapidly evolving generative technologies. He will explore how Eco’s ideas about cultural pessimism and optimism resonate in an age where AI can reproduce, remix, and generate content at scale, raising new questions about meaning, interpretation, and authorship in digital media. If you'll be attending the event, make sure to join Enrico's talk ☺️👋.
Come and meet us, we are attending:
Enrico
- Speaking