✅ Schema helps search engines make sense of your content
Search engines can read the content on your page to get an idea of what that page is about. But search engines need more context to truly understand your content and to make sure they can trust it. Schema helps you do this because you are describing your content in a way that makes sense to them.
✅ Yoast SEO automatically adds Schema
Schema is so important right now that we add it automatically for you — on every page you make. Not only that, but we also make the connections that help search engines in their search for meaning. For most pages, the default Schema is fine but we also let you change it where needed. In addition, we also have other features that generate Schema, like our content blocks and our other plugins, like Local SEO and WooCommerce SEO. All these describe specific pieces of content and add all that to the main graph of your site.
✅ Describe your pages with the Schema tab
The Schema tab is the place to be if you need to change the default description of a page or an article. Here, you can find a list of options that might fit your page better. Yoast SEO offers a wide range of content types, from Contact pages and Checkout pages to Tech articles and reports. Pick the one that describes your content best.
✅ The Schema tab offers multiple options to pick from
Schema is massive. There are an incredible amount of options available. Yoast SEO keeps it simple for you by offering the most important content types. Simply pick the one you need and you’re good to go. For instance, if you have a business in the medical industry you can describe your pages as a Medical Web Page. This makes it clear for Google what type of page it is and what it can expect. Just make sure that the type you pick fits the content.
✅ Change the default content type
Yoast SEO has a set of sensible defaults for many things, including the content types for posts and pages. By default, the plugin defines pages as Web Pages and articles as Articles. Of course, you can use the Schema tab to change these to whatever fits your content best. In addition, you can also change the default settings in Search Appearance > Content Types.
✅ Yoast SEO content blocks add more specific content
For some types of content, you need to do a little more work. Sometimes, you need to add more information for a content type to make sense. This is why we built the Yoast SEO structured data content blocks. These blocks help you build specific types of content — like FAQ pages or how-to articles — on the front-end, while the plugin automatically generates valid Schema structured data on the backend.