Free SEO training: SEO for beginners

What topics are covered in this free SEO for Beginners training?

1. Introduction to SEO
This chapter lays the foundation for everything you’ll ever do in SEO. You’ll find out how search engines work, how they see your website and how the Yoast SEO plugin can help you rank higher.

2. Content SEO
What people type into Google to find your website, also known as Keywords. You’ll find out what keywords are, why you should use them, and how the Yoast SEO plugin helps you optimize your texts for your keywords.

What kind of texts rank high in Google, or SEO copywriting. To be liked by Google, your texts need to be original, readable and findable. We’ll explain these concepts and give you actionable tips.

How Google finds its way on your website, or Site structure. We’ll show you examples of great site structure and how the plugin helps you build an intuitive structure for your own site.

3. Technical SEO
How you might be blocking Google from your website or the concept of Crawlability. Without even knowing it, you might be blocking Google from entering or indexing your site. We’ll show you how to check that, and then roll out the red carpet for search engines.

One way to stand out in the search results, also known as Rich results. Sometimes, Google shows more than just a regular search result. When you get to see ratings, images, location, videos … they’re called rich results. We’ll give a brief introduction into what they are and how to get them for your site.

What is included in this free SEO training?

You get unlimited access to all of this course content, for free:

• 2 hours of instructional videos, sliced into 20 bite-sized clips
• Quizzes to train what you’ve learned
• PDF files so you can easily check the tips again while working on your website
• Your cheat sheet with SEO vocabulary

Who teaches this training?

All content for this course is created by the SEO and WordPress experts at Yoast:

• they’re the creators of the #1 SEO plugin for WordPress worldwide;
• combined, they have over a 100 years of WordPress experience;
• companies such as Facebook, eBay, and The Guardian rely on Yoast for their SEO strategies.

Show off your SEO skills with a certificate and badge

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.