Are you curious who will be speaking at this awesome SEO conference? We’re thrilled to announce the first keynote speakers as well as the first speakers in the parallel sessions for YoastCon 2019. Check them out below. The complete speaker line-up will be presented soon!

Alberto Medina Aleyda Solis Rand Fishkin Arnold Overwijk Geraldine DeRuiter Wolfgang Blau Jono Alderson Kris Jones Regine le Roux Marieke van de Rakt Raffaela Isidori James Brockbank Caroline Geven Fili Wiesi Maura Teal Joost de Valk Rudger de Groot Kate Toon Annelieke van den Berg Jason Barnard


Alberto Medina

Alberto Medina is a Developer Advocate in the Web Content Ecosystems Team at Google, focusing on AMP, Progressive Technologies, and Content Management Systems. Alberto is a Computer Scientist by training and has worked in academic environments, research labs, startups, medium companies (~300M users), and large companies (~1B+ users). Passionate about enabling awesome web experiences for all users.

Aleyda Solis

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) and author (of “SEO, Las Claves Esenciales”).

Awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow in 2015, in Entrepreneur as one of the 50 online marketing influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, Aleyda has also been interviewed in publications such as The Huffington Post.

From helping world-renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Els Aerts

Els has been creating better online experiences based on user research since 2001. She’s the co-founder of AGConsult, a Belgium-based usability, and conversion optimization company. Els is a big fan of old school in person user testing and has moderated nearly a thousand user tests. She loves helping companies to understand their customers better. Because knowing what makes your customers tick, drives growth.

Rand Fishkin

Rand Fishkin is the founder of SparkToro and was cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whiskey, he’ll give you the cheat code to rank #1 on Google.

Joost de Valk

Joost is a 36-year-old web developer, SEO and online marketer. In the early days of his career he worked in several companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world. He founded CSS3.info – the biggest CSS3 resource on the web – in 2006 and sold it in 2009. In 2010 he founded Yoast, which focuses on software and training for website optimization. Team Yoast currently consists of more than 90 people. Yoast SEO, Yoast’s main software product, is currently active on around 9 million websites.

Arnold Overwijk

Arnold Overwijk is an Engineering Lead at Bing. His work revolves around better understanding the web to power search, Q&A and other AI applications. These days, Arnold and his Beyond Language Understanding (Bling) team, focus on understanding trillions of webpages Bing knows, defining topical authority for each page and extracting key concepts with their properties from unstructured text. Prior to that Arnold was leading the team ranking all known URLs by Bing.

Prior to Microsoft, Arnold studied Language Technologies at Carnegie Mellon University and worked at a startup that provides search for specialized applications such as expert finding, sentiment analysis over time for customer products and music detection.

Geraldine DeRuiter

Geraldine DeRuiter is the voice behind the award-winning Everywhereist blog and author of the memoir All Over The Place: Adventures in Travel, True Love, and Petty Theft. While ostensibly a travel writer, Geraldine also writes about dessert, feminism, and Jeff Goldblum’s entire filmography.

TIME Magazine described her blog as “consistently clever” and The New York Times said her writing was “dark and hilarious”. Her work has appeared in The Washington Post, Marie Claire, Refinery 29, and The New Yorker’s Daily Shouts. When not on the road with her long-suffering and infinitely patient husband, Rand, Geraldine can be found in Seattle, usually fighting with people on the internet.

Wolfgang Blau

Wolfgang BlauWolfgang Blau is President of Condé Nast International, with responsibility for the company’s print and digital portfolio and new businesses in China, Japan, Taiwan, Russia, India, the UK, France, Germany, Spain, and Mexico as well as license relationships in 16 countries.

Prior to becoming President of Condé Nast International, Wolfgang was the company’s Chief Digital Officer and initiated a change of the company’s internal operating model across Asia, Europe, and Latin-America immediately after his arrival.

Before joining Condé Nast International, he was the Executive Director of Digital Strategy for The Guardian, reporting to the Guardian’s then-Editor-in-Chief, Alan Rusbridger, and had the editorial lead for relaunching the websites and digital tools for the Guardian’s American, British and Australian operations. Before joining The Guardian, he served for five years as Editor-in-Chief of Zeit Online in Berlin, the digital sister of Germany’s “Die Zeit” and also oversaw Zeit Online’s product development team.

Wolfgang started his career as a radio news anchor for Germany’s national public broadcaster ARD and then spent seven years in the San Francisco Bay Area as Silicon Valley reporter for Germany’s national public broadcaster ZDF and the national newspaper DIE WELT.

Jono Alderson

Jono is a digital strategist, marketing technologist and full-stack developer with over a decade of experience in SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more. He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, and win markets. Jono recently joined Yoast after working as principal consultant at Distilled. Previously, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

Parallel sessions:

Kris Jones

Topic: Advanced SEO/Link Building

Kristopher B. Jones is a serial entrepreneur, investor, and best-selling author of SEO Visual Blueprint (over 100,000 copies sold). He is the founder and former CEO of digital marketing and affiliate juggernaut Pepperjam Network, which he sold to eBay in 2009. Kris has invested in over 25 companies through his investment first KBJ Capital, including ReferLocal.com and APPEK Mobile Apps. Kris is the founder and CEO of LSEO.com and cofounder and CEO of talent booking app Special Guest. LSEO is a 2018 SEO Company of the Year Finalist (US Search Awards).

Regine le Roux

Topic: Reputation management

Regine is a corporate reputation specialist. She completed her Communication Management Honours degree Cum Laude at the University of Pretoria in 2001, and completed her MCom within a year.

She founded Reputation Matters in 2005 and hand picks and manages several teams that implement communication strategies. She has gained much practical experience through several communication, change and marketing strategies compiled for clients in both the private and public domains. Regine developed the Repudometer®, which is one of the first tools that has been developed to measure organizational reputation scientifically. Regine is the author of Reputation Matters, Building blocks to becoming the business people want to do business with.

Marieke van de Rakt

Marieke van de Rakt studied Sociology and Communication Sciences at the Radboud University in Nijmegen. She also obtained a PhD in Social Sciences. After working at numerous universities, she became a partner at Yoast. Marieke focuses on product development, growth and marketing. She blogs for yoast.com about SEO copywriting and site structure.

Raffaella Isidori

Topic: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years.

Raffaella creates brands and designs the communication for businesses around the world and assists companies in their localization. Besides that, she studies, is teaching, takes pictures, writes, translates & coaches professionals on communication & language. You can see her work at raffaellaisidori.com. Curious as a cat and in love with diversities, she collects books, fonts & essential oils. She lives and works in the country, surrounded by flora & fauna, where she is cultivating dreams & pushes boundaries. Online, she’s zetaraffix.

James Brockbank

Topic: The Real Reasons Why Your Content Isn’t Earning Links

James Brockbank is Managing Director & Founder of Digitaloft, a multi-award-winning SEO & content marketing agency based in the UK.

With over a decade of experience in the industry, James is responsible for the delivery of high-growth content marketing and SEO campaigns for a multitude of eCommerce and B2C brands; driving high-growth results through campaigns which seek to educate, entertain and engage. James is a VIP contributor to Search Engine Journal and a regular conference speaker, having recently delivered sessions at BrightonSEO, the eCommerce SEO Summit and Digital Olympus.

Caroline Geven

Caroline GevenAs an online marketeer at Yoast and number 1 fan of the Yoast SEO plugin, Caroline has acquired a lot of knowledge about SEO and blogging. In her spare time she writes and maintains a blog about life as a mother.

In September 2014 she joined the company as a software developer without any idea what the Yoast SEO plugin even did or what SEO was supposed to do. She didn’t think it was needed for bloggers – that’s for the big companies out there that are only in it for the money. She found out how wrong she was and now is on a mission to let bloggers understand the need of your own brand and that SEO truly is for everyone.

Fili Wiese

Topic: Accelerate: Page Speed Optimization Tips

Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.

Maura Teal

Topic: Optimize All The Things!

Maura is a Software Engineer at Pagely and previously developed for WordPress at scale at Time, Inc. She is an active part of the WordPress community, and is a firm believer that speaking about, and sharing, life experiences (both failures and successes) builds lasting connections.

Rudger de Groot

Topic: What our customers learned and earned from data-driven experimentation

With his company Mintminds Digital Optimizers, Rudger brings over 10 years of experience in data-driven growth to the table. Rudger assists a wide range of companies across Europe with CRO strategies and testing activities. No matter the tool or analytics platform, CRO and A/B testing can only succeed if the right process is in place, the proper test setup is determined, and all relevant test data goes into an analytics platform or DMP. Only when these prerequisites are met, we can genuinely use creativity, psychological theories and new business ideas to deliver valuable insights that help improve your customer’s experience. And in doing so, ensure the future of your business.

Rudger is the former Head of CRO at Conrad Electronic International, the largest European omnichannel retailer with over 700.000 electronic products. Here, he was responsible for the setup of an international testing strategy and designing the process of high frequent a/b testing, combined with extensive user research. In 2014 Rudger was invited to join the expert group Revenu Optimization within the Dutch research platform Shopping Tomorrow. Their goal is to inform retailers through white papers on topics such as CRO, A/B testing, Testing processes, Tooling, Customer journey mapping and Personalisation.

Kate Toon

Topic: Is SEO copywriting still a thing?

Kate Toon is an author, speaker, podcaster and award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital marketing and copywriting. Originally from the UK but now based just outside Sydney, Kate has written SEO copy and provided SEO strategy for big brands such as eHarmony, Curash and Kmart as well as countless small businesses.

Through her Recipe for SEO Success courses and resources she’s also helped over 8000 small businesses improve their SEO and copywriting. Kate is also the founder of The Clever Copywriting School, a membership hub for copywriters, and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference. Kate is the host of The Recipe for SEO Success eCourse podcast – Finalist for Best Business and Marketing podcast in the Australian Podcast Awards. She interviews the world’s top SEO minds and translates the gobbledegook and jargon into digestible and relatable content.

Author of ‘Confessions of a Misfit Entrepreneur | How to Succeed in Business despite yourself’, Kate is a regular speaker around Australia, talking on all things SEO, Copywriting and Digital marketing.

Annelieke van den Berg

Annelieke is the lead of the Research department at Yoast. With her background as a sociologist and her experience as SEO consultant and CMO, she knows a lot about how to analyze online human behavior.

She focuses mainly on Google Analytics, a topic she frequently blogs about on yoast.com. Her aim is to make Google Analytics understandable for everyone. And not just understandable, but actionable as well so people can use this tool to optimize their site even further.

Jason Barnard

Topic: The Knowledge Graph. What is it? How does it work? How do you get in?

Almost 2 decades of experience: Jason Barnard started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).

Today he’s a search marketing consultant, speaker and author on all things search / answer / assistive engine optimisation. #SEOisAEO


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