Schedule YoastCon 2019

YoastCon 2019 will be a blast! We have a ton of amazing experts that will share their knowledge about all things online with you, our visitor! On this page, you will find the schedule with all talks and things to do in two days of YoastCon, 7-8 February 2019! See you at YoastCon!
Be sure to secure your ticket asap!

Get your YoastCon 2019 ticket now! Only €499 (ex VAT) - limited availability!

Not able to make it both days?

You can also attend just one day for only €299!

Day 1 of YoastCon

Thursday, February 7th, 2019

Opening remarks

09.15 – 10.00 | Joost de Valk, Yoast
Our very own Joost de Valk will welcome you all to YoastCon! Don’t worry; it’s not 45 minutes of shaking hands with all individual visitors. He will also kickstart YoastCon 2019 with his own presentation and get you right in the flow of what these two days of YoastCon will be all about!

TBA – keynote

10.00 – 10.45Wolfgang Blau, Condé Nast
Wolfgang Blau is President of Condé Nast International (Vogue, GQ, and more), with responsibility for the company’s print and digital portfolio and new businesses in China, Japan, Taiwan, Russia, India, the UK, France, Germany, Spain, and Mexico as well as license relationships in 16 countries. His talk will for sure be very inspiring for every YoastCon visitor. Be sure to attend! More information to follow.

The Four Horsemen of the Web Marketing Apocalypse – keynote

11.15 – 12.00 | Rand Fishkin, SparkToro & co-founder of Moz
Web marketing isn’t going away, but four forces are combining to radically change how we’ve approached our work in the last ten years. Google’s removal of SEO opportunity, Facebook ending referral traffic, falling ad impact and rising competition spell an end of the “best practices” of the 2010s. Rand Fishkin discusses what we need to know to stand out in the years ahead.

Parallel session

What our customers learned and earned from data-driven experimentation

13.30 – 14.15 | Rudger de Groot, Mintminds Digital Optimizers
What our customers learned and earned from data-driven experimentation.

Caroline’s Corner: SEO tips for bloggers

13.30 – 14.15 | Caroline Geven, Yoast
Who needs SEO as a blogger? That’s what Caroline Geven, marketeer at Yoast, thought when she started her own blog two years ago. The answer to that question is a definite: every blogger should focus on SEO! This talk focuses on the how-and-why with important SEO tips to take your blog to the next level.

Parallel session

Google Analytics: Beyond the Basics

14.15 – 15.00 | Annelieke van den Berg, Yoast
You know your way around Google Analytics. You understand the basic terms and have a basic understanding of how Google Analytics collects its data. But then what? How can you give context to the numbers you’re seeing? Find out in this talk! Subjects discussed: UTM tagging, advanced segments and the power of the landing page.

The Knowledge Graph. What is it? How does it work? How do you get in?

14.15 – 15.00 | Jason Barnard, Kalicube.pro
Google’s Knowledge Graph is increasingly pivotal in their search algorithm. Jason Barnard explains the why and how of the Knowledge Graph and gives the audience practical tips and tricks to fully exploit the opportunities it offers.

Workshops round one

13.30 – 15.00 | You!
Let’s get practical! You have a number of workshops to choose from:

  • Yoast SEO plugin (NL)
  • SEO copywriting (EN/NL)
  • Dev workshops (EN/NL)

Parallel session

Advanced SEO / Link Buiding

15.30 – 16.15 | Kris Jones, LSEO.com and Special Guest app
Links remain a primary Google ranking factor. WhiteHat SEO expert Kris Jones explores advanced link building techniques to acquire quality links at scale and offers the audience actionable tips.

Reputation management

15.30 – 16.15 | Regine le Roux, Reputation Matters
Reputation management is something that all too often is fobbed off to the public relations department that only becomes a priority when there is a crisis. But by not having a strategy to manage your reputation, you’re wasting money. Regine le Roux, corporate reputation specialist, explains which part of your business could be building or breaking down your company’s reputation.

Parallel session

The Real Reasons Why Your Content Isn’t Earning Links

16.15 – 17.00 | James Brockbank, Digitaloft
Content-led link building doesn’t need to take a ‘publish and pray’ approach. In this session, James Brockbank looks at the common reasons why your content isn’t earning links and walks you through the process from creating a campaign all the way up to promotion so your next campaign not only meets but exceeds its KPIs.

From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years

16.15 – 17.00 | Raffaella Isidori, Brand creator
We’ve often heard that we’re all brands. But what does this exactly mean? Raffaella Isidori, brand creator, discusses the evolving of branding over the last 50,000 years and explains how we should manage our own brand. Branding is not exclusive to businesses and corporations!

Workshops round two

15.30 – 17.00 | You!
Let’s get practical! You have a number of workshops to choose from:

  • Site structure (EN/NL)
  • Website reviews (NL)
  • Dev workshops (EN/NL)

The Smart Woman’s Guide to Surviving Online Abuse – keynote

20.00 – 20.45 | Geraldine DeRuiter, Everywhereist
What makes online abusers tick? Most people have come across trolls, haters or even worse on the internet. Especially for people in underrepresented groups, the internet can be a place where safety does not seem a given. Geraldine DeRuiter focuses on how to survive online harassment and make the internet a better place to work and play.

Asimov’s 3 laws of SEO

20.45 – 21.30 | Jono Alderson, Yoast
Join Jono on a journey into a dystopian future. Explore a world where each of us competes over finite resources, and where an all-seeing, all-powerful AI decides who wins and who loses. The most successful are those who strive every day to maintain peak physical and mental fitness. But not everybody agrees with, or plays by the rules – and perhaps, not everything is as it seems…

Drinks, networking & fun!

21.30 – 23.30 | All!
Join us for drinks and fun. Digest all you have learned today and prepare for tomorrow!

Yes, I want to come to YoastCon!

Get your YoastCon 2019 ticket now! Only €499 (ex VAT) - limited availability!

One-day tickets for YoastCon are also available here!

Day 2 of YoastCon

Friday, February 8th, 2019

How to win SEO in complex web migrations scenarios – keynote

09.15 – 10.00 | Aleyda Solis, Orainti
From rebrandings to international web versions consolidations: learn how to avoid missing and ultimately grow your organic search traffic from complex web migration scenarios. SEO consultant and marketing expert Aleyda Solis shares real-life examples, criteria, steps, and tools to successfully migrate complex websites.

Love your users and the rest will follow – keynote

10.00 – 10.45 | Els Arts, AGConsult
User research, understanding your users and finding out what makes them tick, is crucial to driving growth. Usability and conversion optimization expert Els Aerts focuses not only on why user research matters, but also shares cases where user research made all the difference.

Progressive WordPress

11.15 – 12.00Alberto Medina (Google) and Joost de Valk (Yoast)
What are some of the things we should be doing next for a better WordPress experience and for better SEO? Yoast and Google talking SEO and WordPress. You don’t want to miss this if you are serious about your WordPress website…

Parallel session

Optimize All The Things!

13.30 – 14.15 | Maura Teal, Pagely
The performance of your site is important – there’s no questioning that. Whether you are a developer, content manager, editor or something else altogether, you too can have an impact on how well your content is served to your visitors. We will discuss a range of topics such as image management, content delivery networks and caching.

Is SEO copywriting still a thing?

13.30 – 14.15 | Kate Toon, The Recipe for SEO Success
The truth is most copywriters hate ‘writing for Google’, shoving keywords into title tags and fretting about keyword density means the engagement and the creativity is lost — right? Wrong! It is possible to write witty, informative, conversion copy and still please the Google gods. In this talk, Kate shares essential SEO copywriting knowledge, including simple ways to keep readers reading. Kate will provide practical, doable exercises and leave you feeling more confident about writing Google friendly copy that’s actually enjoyable to read.

Parallel session

Accelerate: Page Speed Optimization Tips

14.15 – 15.00 | Fili Wiese, SearchBrothers
The faster, the better. For your users, for SEO, for conversion. Fili Wiese will share speed optimization tips you can implement on your website to accelerate site growth!

Importance of site structure for SEO

14.15 – 15.00 | Marieke van de Rakt, Yoast
Structuring your site is extremely important for your SEO. As your site grows, your site structure should remain up to date. In this talk, site structure expert Marieke van de Rakt gives you actionable tips and tricks on how to improve your site structure and thus your SEO.

Workshops

13.30 – 15.00 | You!
Let’s get practical! You have a number of workshops to choose from:

  • Yoast SEO plugin (EN)
  • Website reviews (EN)
  • Keyword research (EN/NL)

The Evolution of AI in Search – keynote

15.30 – 16.15 | Arnold Overwijk, Bing
As the web and technology are evolving, so is the use of AI in search. Arnold Overwijk teaches how Bing uses modern machine learning to explain the structure and meaning of web pages and why using the search engine APIs is even more important than ever.

Panel discussion and Q&A with YoastCon’s awesome SEO experts!

16.15 – 17.00 | YoastCon experts
A chance to pick brains and learn from the best.

Closing remarks & drinks!

17.00 – 17.15 | Closing remarks by Yoast
17.15 – 18.30 | Drinks

Yes, I want to come to YoastCon!

Convinced? We love to see you at YoastCon!

Get your YoastCon 2019 ticket now! Only €499 (ex VAT) - limited availability!

Can I attend just day two of YoastCon? Yes, you can!

The full two-day schedule


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