11th May, Nijmegen, the netherlands

YoastCon 2023

Take your SEO knowledge to the next level! YoastCon 2023 offers the perfect opportunity to learn from the best SEO experts in the world, including the current world champions in SEO. Plus, a representative from Google will be joining us. Don’t miss out!

And, great news! For a limited time, when you purchase a ticket to YoastCon 2023, you can also get 30% off your second ticket when you bring someone along with you! Not only will you get to experience the event with someone you know, but you’ll also enjoy significant savings on your second ticket!

I want to buy a ticket!

When you purchase a ticket, you’ll receive a unique 30% discount code in your inbox to share with a friend or colleague!

Photo of Marieke and Iris at YoastCon
Aleyda Solis speaking at YoastCon

YoastCon brings you…

Insider knowledge

Get tips, advice and insight directly from the experts behind Yoast’s famous plugins & software

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Exceptional speakers

They’ll give you their best tips to overcome the obstacles marketers face today.

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Discover new strategies and tactics for how to rank better in today’s search landscape.

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Whether you’re an SEO, marketer, or executive, you’ll meet many like-minded people.


We’re videoing all of the sessions, so you can bookmark and revisit your favorite tactics later.

Learn from the experts

The speakers

We weren’t kidding when we said that you will be able to attend talks by renowned experts in the field of SEO and online marketing. Check out our awesome line-up of speakers.

Jes Scholz


Luke Carthy


Marieke van de Rakt


Joost de Valk

Newfold Digital

Hannah Thorpe


Els Aerts


Barry Adams

Polemic Digital

Miriam Schwab


Thierry Muller


Jono Alderson


Kate Toon


Greg Gifford


YoastCon is awesome – high quality sessions, productive conversations, enjoying fun times with friends old and new!

Felix Arntz, Software Engineer @Google.

What & when

The schedule

What can you expect during YoastCon? Check out the schedule and decide which talks and workshops you want to join!

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Speaker track




Opening remarks

By Chaya Oosterbroek (COO at Yoast) & Taco Verdonschot (Head of Relations at Yoast)


Joost de Valk & Marieke van de Rakt

SEO in 2023 and beyond: on sustainability, inclusivity and making the web better


Jono Alderson

Yoast SEO behind the scenes




Els Aerts

The Good, the Bad and the Ugly of user research

Photo of Els Aerts


Hannah Thorpe

Navigating the SEO agency landscape


Lunch break


Greg Gifford

Batman’s guide to superhero-level local SEO


Miriam Schwab

Five trends for the future of WordPress




Kate Toon

Conversion copywriting tactics


Luke Carthy

Using GA4 to boost ecommerce conversions


Short break


Jes Scholz

Google’s glow up: Why you need to optimize beyond search

Photo of Jess Scholz


Dinner break


Barry Adams

News SEO is the cutting edge for all SEO


Thierry Muller

Fireside chat with Thierry from Google


Closing remarks



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Workshop track



Workshop 1


Keyword research (Dutch)

Workshop 2


SEO copywriting (English)


Lunch break

Workshop 1


Keyword research (English)

Workshop 2


SEO copywriting (Dutch)


Short break


Dinner break


Closing remarks



Let’s get practical


Because we love getting practical and helping you with your actual website, we’re also hosting workshops during YoastCon. During these workshops, we’ll dive into keyword research and SEO copywriting. The choice is yours!

Workshop on keyword research

Workshop on SEO copywriting

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The venue

Lindenberg Nijmegen

The Lindenberg is a cultural center in the center of Nijmegen, a city in the Netherlands. This vibrant organization is the place to be for YoastCon 2023!

A historic venue

This charismatic venue has its home base in the center of Nijmegen. It was founded over 50 years ago and was actually the location where we held our first YoastCon a few years ago! Usually, the Lindenberg offers theatre programs, hosts performances, and hosts education courses. But on the 11th of May, 2023 this venue will be filled with SEO enthusiasts who can attend talks, go to workshops and enjoy themselves thoroughly!

A historic city

Did you know that Nijmegen is the oldest city in The Netherlands? And it’s packed with awesome sightseeing opportunities. Why not take the opportunity to go exploring?

Photo of YoastCon venue the Lindenberg

Getting to Nijmegen

Travel advice

Schiphol Airport,

Schiphol has a big railway station, located below Schiphol Plaza at the main entrance. Trains to Nijmegen depart directly throughout the day and take around 2 hours. KLM also provides a free bus from Schiphol to Nijmegen central station, which departs three times per day.

Rotterdam The Hague

Bus 33 departs every 15 minutes from Rotterdam The Hague Airport, between 06:00 and midnight. The bus stop can be found next to the departure hall at the airport. It terminates at Rotterdam central station, where you can take the train to Nijmegen, in around 2 hours.


Is your flight arriving at Eindhoven Airport? Airport shuttles 400 and 401 depart every 15 minutes, between 06:00 and midnight. They terminate at Eindhoven central station, where you can take the train to Nijmegen in a little over an hour.

Public transportation
(Traveling from Europe)

Attendees from mainland Europe can alternatively get to Nijmegen by bus or international train. Routes, schedules and prices can be found on the Flixbus and NS International websites.

How to get to Lindenberg Centrum

YoastCon is held in Lindenberg Centrum, which is located at Ridderstraat 23, Nijmegen, the Netherlands

Nijmegen Central station

From Nijmegen central station you can walk to Lindenberg Centrum in ±15 – 20 minutes. Here is the route on Google Maps. Or you can take the bus, in which case you can plan your trip via www.9292.nl.


You can park near Lindenberg or in the parking garage Kelfkensbos or Eiermarkt. Both parking garages have 4 charging points for electric cars. There are also 4 charging points at Voerweg 2 in Nijmegen.

Staying nearby

Guesthouse Vertoef

Nassausingel 3,
6511 EV Nijmegen
☎️ 0031 88 004 2424

Distance to the venue: 1.1 km – 13 minutes on foot

Hotel Courage Waalkade

Waalkade 108,
6511 XR Nijmegen
☎️ 0031 24 360 4970

Distance to the venue: 0.2 km – 3 minutes on foot

Hotel Credible

Hertogstraat 1,
6511 RV Nijmegen
☎️ 0031 24 322 0498

Distance to the venue: 0.2 km – 3 minutes on foot

Hotel Pauw

Grote Markt 38-40,
6511 KB Nijmegen
☎️ 031 24 221 0075

Distance to the venue: 400 m – 5 minutes on foot

The most awesome bedtime story keynote ever by @jonoalderson on #YoastCon after an insightful talk by @everywhereist. Really impressed with the after dinner program.

Roy Huiskes, SEO consultant

Can’t Wait?

Get in the mood!

Digital marketers from around the world are invited to come together to learn the latest and greatest in search! Learn from industry experts, and network with like-minded individuals.

YoastCon is a conference you won’t forget!

Grab your ticket now!

Frequently Asked Questions

What is YoastCon?

YoastCon is a one-day interactive conference focused on search engine optimization and online marketing. During YoastCon you’ll be able to attend talks by experts in these fields and workshops that will help you dive into and master important topics. For the 2023 edition, you can expect just as much fun and expertise as with previous editions! It will take place in Nijmegen, a city in the Netherlands.

When will YoastCon take place?

On Thursday the 11th of May, 2023.

Where will YoastCon 2023 take place?

In the city of Nijmegen, which is located in the Netherlands in Europe. The location of YoastCon 2023 is the beautiful Lindenberg Culture House, which is located on Ridderstraat 23, 6511 TM Nijmegen.

How can I attend YoastCon 2023?

You can buy tickets for YoastCon 2023 in our ticket shop. This will give you access to this event!

Is YoastCon an entirely English conference?

All talks and a few of the workshops are in English so that as many people as possible can attend them!

Is the location suitable for people with disabilities?

Yes, it is, there is an elevator and you can get assistance if you need it.

Will there be food and beverages during YoastCon?

Yes! A ticket to YoastCon includes lunch, dinner, snacks during the breaks and beverages during the day.

I have some dietary requirements. Can you take this into account?

Yes, of course, we can help you with any dietary wishes or allergies you might have. When you buy your ticket(s), you can let us know if there’s anything we need to know. But also, after that, you can always contact us to let us know what dietary requirements you have.

How can I get a letter of invitation for a visa?

Just send an email to yoastcon@yoast.com to ask for the documentation. We require you to order a ticket and be on our attendee list before we send you an official invitation.

Is there a Code of Conduct for YoastCon?

Yes, you can find it on our Code of Conduct page.

What are you going to do with my email address after I’ve ordered a ticket for YoastCon 2023?

Your name and email address are stored in MailBlue. We’ll use it to inform you about updates regarding the conference, as well as provide you with relevant information regarding future events. Every email you receive about future events aside from YoastCon 2023 includes an unsubscribe button. Simply hit that if you’d no longer like to hear about future events.

Is there a photographer during YoastCon?

Yes, a photographer will take pictures during the event of the keynotes, during workshops, lunch and drinks. The goal is to give an impression of YoastCon, the photos can be used in our newsletter and on social media. If you don’t want to be photographed, you can report this when registering on the day itself.

Where can I find your privacy statement?

You can read through it on our Privacy Statement page.

Where can I find more information on the refund policy and other terms of service?

You can read more about this on our Terms of Service page.