Yoast – New & Improved images

I’ve been known online by my avatar for quite a few years now, even having people in conferences come up to me and say they recognized me from it. The original credit for the avatar goes to Paul Madden, the SEO formerly known as SEO Idiot. I decided it was time to start taking this exercise in personal branding a step further, so I’m having a friend and talented illustrator, Erwin Brouwer, draw some more images of me.

I thought it’d be fun to share the first two here for your enjoyment. One is me in a business suit, the other one me as superman, inspired by this tweet from Pamela Lund. So here we go:

Let me know what you think in the comments!

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58 Responses

  1. tom altmanBy tom altman on 25 April, 2011

    Nice Yoast – they fit you well!

  2. Jerry MacnamaraBy Jerry Macnamara on 25 April, 2011

    Yoast – these are great! I always enjoyed the original windmill back in the day and these just add to the lore that is Yoast and the brand you’re building. Personally, I’m with Pamela. Go with the SuperYoast version.

  3. Thaya KareesonBy Thaya Kareeson on 25 April, 2011

    Hey Joost, pretty awesome images, but do you have a 6-pack just like the the first image? :)

  4. Bryan SmithBy Bryan Smith on 26 April, 2011

    I dig the Super Yoast version. That half-smile on the face is priceless. Very nice!

  5. Jim GaudetBy Jim Gaudet on 26 April, 2011

    Well done Erwin, Super Yoast I like it with the reverse color shirt.

  6. Eunus HosenBy Eunus Hosen on 26 April, 2011

    I like the image with business suit.

  7. Margarida FernandesBy Margarida Fernandes on 26 April, 2011

    I like the ‘SuperYoast’ a lot. Gives you that little extra style. Great illustrations by Erwin Brouwer.

  8. JatinBy Jatin on 26 April, 2011

    Nice avatars. Great work. I really liked it, specially, one with super powers.

  9. Luc De BrouwerBy Luc De Brouwer on 26 April, 2011

    Looks really cool! ( and I really hate it when us Dutchies are portrayed with windmills, wooden clogs or tulips so you have my 100% blessing :) )

  10. ChantalBy Chantal on 26 April, 2011

    I like that superman-style! Great!

  11. MartinBy Martin on 26 April, 2011

    Looks nice! Reminds me of my own avatar / logo :-)

  12. Thomas ZacchiBy Thomas Zacchi on 26 April, 2011

    SuperYoast looks really good on you. Sorry to say that the Danes beat you to the SuperWP avatar :-) Have a look here: http://brianbrandt.dk/ Looks like the SUPER theme is getting popular – but then again some of you guys really are SUPER.

    • Joost de ValkBy Joost de Valk on 26 April, 2011

      Ha I didn’t know that one, luckily mine looks better :D

  13. Magnus ThörnbladBy Magnus Thörnblad on 26 April, 2011

    awesome avatars, especially the superhero one!

  14. Corinne BattleBy Corinne Battle on 26 April, 2011

    I have yet to meet you or see a photo of you but I LOVE this idea! Thanks for adding a bit of fun humor to my day! :-)

  15. DarrenBy Darren on 26 April, 2011

    Awesome pecks! :D

  16. QOTBy QOT on 26 April, 2011

    New avatars look really good and modern too. Love the tie.

  17. RichBy Rich on 26 April, 2011

    Those are way cool – your friend is very talented! Fwiw, I still prefer the older design of your site with your character on it – made your site much more personal looking & friendly imo.

  18. ShawnBy Shawn on 26 April, 2011

    Sweet! Your new avatars look like Steven Colbert!

  19. Jeremy BrownBy Jeremy Brown on 27 April, 2011

    wow those are some great looking avatars. The superman one is awesome. Thumbs up to the creator!

  20. Nino BlascoBy Nino Blasco on 27 April, 2011

    Congratulations, really beautiful. W Superheroes!

  21. JuanmaBy Juanma on 27 April, 2011

    You look great! hehe!

  22. RamoonusBy Ramoonus on 27 April, 2011

    Im looking for another work of wow to describe them

  23. Nilesh ShiragaveBy Nilesh Shiragave on 27 April, 2011

    Your avatar looks Awesome :) nice work…

  24. Cor van NoorloosBy Cor van Noorloos on 27 April, 2011

    Pretty awesome! Thumbs up!

  25. AJ ClarkeBy AJ Clarke on 27 April, 2011

    Awesome stuff man. I was missing the cool image on the old site design. Nice to see you’ve got some fresh ones!

  26. Rain WilberBy Rain Wilber on 27 April, 2011

    Like em both!

    Maybe people could see the first one (casual guy with hand on wall) then as the article gets more interesting (scrolling down), your like “blam, I’m Super-Yoast too”! And you reveal some of that super information at that point.

  27. MicheleBy Michele on 28 April, 2011

    WOW!! These are fantastic I love them both! :)

  28. woktossBy woktoss on 28 April, 2011

    great avatar!

    just to throw in a humble suggestion… you could spice up Yoast’s cape crusader look by wearing a batman-like mask with pointy ears shaped like your logo…

    as for your logo, the yellow speech bubble background behind the Y could be wavy like a cape of a tech superhero in action.

    • woktossBy woktoss on 28 April, 2011

      i’m colorblind… i meant orange.

  29. Wayne LambertBy Wayne Lambert on 28 April, 2011

    The Superman image is awesome. Good work! Could you do Spiderman and Batman too? They’d be great!

  30. TonyBy Tony on 28 April, 2011

    The very talented Erwin Brouwer can be proud of himself and I am proud of him ;-)

  31. Casey YandleBy Casey Yandle on 28 April, 2011

    The first one is my favorite; awesome! :)

  32. pTimBy pTim on 28 April, 2011

    Love it! takes the same good-humoured style and adds an edge

  33. JasonBy Jason on 28 April, 2011

    Ripped Abs! You must be doing p90x lol

  34. WeblyBy Webly on 28 April, 2011

    Nice picture and great design.
    By the way which plugin do you use for your related posts with thumbnails?

    • Joost de ValkBy Joost de Valk on 30 April, 2011

      It’s coded into my theme directly.

  35. AeryBy Aery on 28 April, 2011

    The old avatar was better.

  36. Stan DubinBy Stan Dubin on 28 April, 2011

    Superman or Batman image

  37. Diana ManningBy Diana Manning on 29 April, 2011

    And we DO think of you as a superior being!

  38. Azizur RahmanBy Azizur Rahman on 29 April, 2011

    I am not sure about body to head size ratio there. Than again I have not meet you in person. I was thinking there would be some ref to WordPress. May be its on the back !! We need 360 deg of you!

  39. CheckerBy Checker on 29 April, 2011

    Those are really fun.

    I have a question, can you tell me what plugin you use for the related posts at the bottom. That is a fantastic implementation with the thumbnails.

    Thank you.

  40. TheoBy Theo on 30 April, 2011

    Super Yoast is awesome!!!

  41. UsmanBy Usman on 30 April, 2011

    WOW .. I have also been following you for a long time and when I think of your site, I think of your avatar .. great way to brand yourself..

  42. TeslaBy Tesla on 1 May, 2011

    Another vote for Super Yoast, because Elton John wore that exact same tie to the Royal Wedding yesterday.

  43. WandaBy Wanda on 2 May, 2011

    You are definitely my hero – with your world-wide following you took time to help me out. I will always sing your praises :)

  44. KarenBy Karen on 3 May, 2011

    hi Yoast, love the look, I think they will look great. cheers, :)

  45. Jonathan DingmanBy Jonathan Dingman on 3 May, 2011

    Nice Joost! I love the new pics

  46. Innov8ivBy Innov8iv on 3 May, 2011

    What a great way to brand yourself.

  47. Robbert BrussaardBy Robbert Brussaard on 3 May, 2011

    Hey Joost,

    Awesome images, you where a seo hero already, but now it comes alive with nice new images!

    One thing i dont like about the images is that there is somewhat to much glow/shine in it. You could make that more subtle.

  48. AlexBy Alex on 4 May, 2011

    I like the super avatar the best!

  49. StarBlissBy StarBliss on 5 May, 2011

    Man, That’s just outrageous smooth.

  50. BogdanBy Bogdan on 9 May, 2011

    I like the “superhero” avatar, but mostly the fact you use your powers for good! :-)


  51. Erik van BerkumBy Erik van Berkum on 15 May, 2011

    You inspired me I put up a post with my own avatars which i some times use in my company presentations.


  52. Namit GuptaBy Namit Gupta on 16 May, 2011

    Your earlier Avatars and these new ones are all awesome. I too recognized you in a real picture because of the avatar which was part of old Yoast.com Design. Also share with us your other avatars. :-)

  53. JRBy JR on 17 May, 2011

    Ha ha! These are great, Joost! Your friends are talented as well!

  54. Jerawan SlagleBy Jerawan Slagle on 21 May, 2011

    Hi, I’ve been having problem with ‘avatar’ on my website and I’ve tried to contact Avatar and wordpress so many times and no one gets back to me. I’ve done what was recommended such as checking the spelling,etc. Still nothing works. Why?