WordPress Themes by Yoast

yoast themesIt’s done! The WordPress Themes by Yoast are now finally available. This project has been over a year in the making. When Mijke joined Yoast in September 2012, we decided it’d be a good plan to use her design skills and our knowledge about optimizing WordPress sites to make themes that actually help people easily build good websites. We’ve learned a lot of things in the process of making these themes, most importantly that we’re so perfectionistic that we’d never get anything released if it wasn’t for my wife. But, we’re there.

We’re releasing 3 themes today, all of them very different but all of them share a lot of functionality too. They’re all Genesis child themes, as we believe in the Genesis framework. We’ve done “some” work on it though: we’ve fully integrated the Genesis frameworks core features and our own theme specific features with WordPress’ cores theme customizer, leading to functionality like this:

theme customizer

You can install the theme, customize it to your liking and then activate it. The screenshot above contains the Vintage theme, which is completely different from, for instance, the Versatile theme:

versatile desktop 1120x680

Shared functionality

All our themes contain a set of 8 widgets that you can use for all sorts of functionality. From easily creating mail signup forms to showing social network buttons and big call to actions. Check out the different Yoast widgets.

They also share our update code, which allows us to push updates for bug fixes, new functionality and even new color schemes. All of the themes have been built on Genesis incredibly SEO friendly core, so you can benefit from the highest standards in the industry.

More themes coming!

We intend to release a new theme every month or so, though we’ve decided to take somewhat more time for the next theme release so we have time to fix bugs that might arise. The next theme will be available around the end of March.

Flexibility while maintaining style

We’ve worked very hard to make the themes as flexible as possible, yet at the same time try and make them look good almost all the time. We’ve tried to make them all look “tailor made”, even though we’ve only named one theme as such :)

screenshot desktop 1120x680

I can keep talking about these themes, but you should just look at them, so let me encourage you to go check them out and play with their demo sites!

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Yoast.com runs on the Genesis Framework

Genesis theme frameworkThe Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Read our Genesis review or get Genesis now!

73 Responses

  1. Arsie OrganoBy Arsie Organo on 11 February, 2014

    I think I love the Versatile and Tailor Made, they’re both simple and loads fast.

  2. Raja KamilBy Raja Kamil on 11 February, 2014

    Sorry, I just being honest.
    These themes are not I expected from the leading SEO plugins developer.
    Anyway, this really is a great start.
    Congratz to your guys.

    • Joost de ValkBy Joost de Valk on 11 February, 2014

      I’m guessing we can’t please everyone :)

      • Faraz AhmadBy Faraz Ahmad on 11 February, 2014

        You pleased so many of us, thank you very much for creating great seo and other plugin(s) and these beautiful handmade themes :) I really liked it.

    • Kevin MuldoonBy Kevin Muldoon on 11 February, 2014

      I quite like Tailor Made. As much as I like StudioPress designs, it’s good to have the options that have a different style.

      • Joost de ValkBy Joost de Valk on 11 February, 2014

        To be honest, we focus on usability first, “gimmicks” are not really our thing. Far too often do people build sites that people only get lost in…

        • Kevin MuldoonBy Kevin Muldoon on 11 February, 2014

          On a side note, I just noticed that prices are based on the number of websites the theme is being used on.

          $59 for a one site license
          $99 for a five site license
          $119 for a twenty license

          Do these these prices relate to support? I assume you follow GPL and allow themes to be used on an unlimited number of websites?

          Kevin

          • Joost de ValkBy Joost de Valk on 11 February, 2014

            Yes, updates only work on sites where you have a valid license, but you can use it everywhere.

          • Kevin MuldoonBy Kevin Muldoon on 11 February, 2014

            Cool. Thanks for clarifying :)

  3. Akhil K ABy Akhil K A on 11 February, 2014

    Really excellent work. “Tailor Made” looks really great. Wishing you all the success for the “future’s best WordPress theme makers”.

    Thanks.

    • Joost de ValkBy Joost de Valk on 11 February, 2014

      Thank Akhil, appreciate it!

  4. Kevin MuldoonBy Kevin Muldoon on 11 February, 2014

    As a Genesis user, I’m pleased to see another theme developer enter the Genesis market.

    How will you be offering support to customers – forums, FAQ, email?

    Kevin

    • Joost de ValkBy Joost de Valk on 11 February, 2014

      Support is through email (well, HelpScout, but for you, that translates into email).

      • Kevin MuldoonBy Kevin Muldoon on 11 February, 2014

        Thanks for the quick reply. The reason I asked is because I am thinking of changing my design and there is nothing on StudioPress that suits what I am looking for.

        I was disappointed that when I purchased your video add on that it took around three weeks to get an email reply. Hopefully, you have more people working on support (not being a troll, I realise things like this can happen when you first start a business – but it is obviously still a concern).

        Just checked the theme on my ipad and it looks good in landscape and portrait modes.

        I’d love to see Tailor Made that came with an integrated newsletter subscription in the header. Do you have plans on offering a design like that in the future?

        • Joost de ValkBy Joost de Valk on 11 February, 2014

          Hmm we normally respond to all our support requests within one business day (not just saying that, we have multiple people on support), so please do let me know if that ever happens again, feel free to tweet at me in that case.

          As for newsletter subscription in the header: have an example of what you mean?

          • Kevin MuldoonBy Kevin Muldoon on 11 February, 2014

            One of the few designs that have an integrated newsletter subscription form is http://my.studiopress.com/themes/modernblogger/ (though I’m not a big fan of the colour schemes and fonts etc).

          • Joost de ValkBy Joost de Valk on 11 February, 2014

            A widget to do that is included in all three themes, I think you could quite easily make it look like that…

  5. RonaldBy Ronald on 11 February, 2014

    Tailor made looks great! But all theme’s use the blogroll on the homepage. Are there examples for ‘classic’ homepages like Studiopress often uses? (For example the Executive Pro theme)

    • Joost de ValkBy Joost de Valk on 11 February, 2014

      No examples for that yet, we’ll get on that :)

  6. SatchBy Satch on 11 February, 2014

    Nice to see that you’re joining the market of wordpress themes as well. I guess you implemented rich snippet support? I’d love to use one of the themes as a review theme..

    • Joost de ValkBy Joost de Valk on 11 February, 2014

      Genesis has very complete Schema.org support, but you’d have to “switch” those pages to review yourself. A review plugin is something we’re planning though, as that fits with some of our other plugins very nicely, but you’d have to wait a few months :)

  7. YusufBy Yusuf on 11 February, 2014

    Thanks Joost ;)
    The themes are so beautiful and good, thanks for all the effort you make for as , and specially for me :)
    Thank You !

  8. RuddBy Rudd on 11 February, 2014

    Congratulations! Currently we’ve 5 themes in production and will be releasing them during summer.

    Quick question, do you’ve any plan to give special special for those who interested to buy more than one?

  9. LauraBy Laura on 11 February, 2014

    All very nice. I appreciate the straight forward designs, simple, clean easy to use. I feel like a lot of designer build too complicated just because they can. I tend to build using canvas because I know it so well. I’ve wanted to try Genesis, maybe I’ll give one of these a try. :-) Congratulations and as always thanks for all you do…

  10. Gautam DoddamaniBy Gautam Doddamani on 11 February, 2014

    a good start man…tailor made looks nice…just one request keep it free…at least in the starting ;) just like your plugin…because free is always better and free reaches large audiences!!

  11. Debjit SahaBy Debjit Saha on 11 February, 2014

    I Like the Vintage theme. It serves as just the right theme for theme-photographers and may be wedding services shops. Great job Mr. Yoast.

  12. Akhil PulotilBy Akhil Pulotil on 11 February, 2014

    Great Theme. Hope many more comes in the future :-)
    Will surely consider Yoast themes when buying next time ! :D

  13. Bob DunnBy Bob Dunn on 11 February, 2014

    Very cool, love seeing some new child themes for Genesis. Since Genesis is playing a big part of my new site coming up, will certainly be looking at these closer… cheers!

  14. sudhirBy sudhir on 11 February, 2014

    wow….great job..now you’ll rock as your seo plugin rocked..,keep updating…good

  15. Conciertos en Costa RicaBy Conciertos en Costa Rica on 11 February, 2014

    Like these themes, I do use a double Menu on my site adondeirhoy.com and a slider for upcoming concerts and events. I would like a theme more in that line, for events news/media publishing.

  16. Nuno MiguelBy Nuno Miguel on 11 February, 2014

    Hello Dear Joost de Valk and Yoast Team!
    Any coupon code for the first buyers? :-) First week for example…
    The “first to make the move” must have a reward I guess! :-)
    Congratulations!
    Nuno

  17. XalmeyBy Xalmey on 11 February, 2014

    Haven’t used Genesis framework before for my sites but I guess now I will have to give it a try, as current theme of my site is too heavy to load.
    Wordpress SEO + Yoast Theme = Perfect SEO.
    Looking forward to more themes.

  18. Nuno MiguelBy Nuno Miguel on 11 February, 2014

    Hello!
    Need some explanation… If I run 3 of my own websites, should I pay $99,00 or the single license is enough?
    Thanks!

    • Taco VerdonschotBy Taco Verdonschot on 12 February, 2014

      If it’s a multi-site, you’ll need a single license. If you use 3 different installations of WordPress, you’ll need 3 licenses.
      Just like the plugins.

  19. MichaelBy Michael on 12 February, 2014

    Great job Joost, as always. But while the themes dress up a site, it’s sometimes the little things that make them stand out. I want to know who does your awesome caricatures!

  20. Krish Murali EswarBy Krish Murali Eswar on 12 February, 2014

    Dear Yoast, Clearly you are on to something practical, as usual. Not surprising coming from a Dutch. Yet, I feel there is a lot of bells and whistles that could be added. I know you are too big a fan for things that hide and show. Your website itself is clean and behaves fairly smoothly. Why not offer Yoast website theme itself? Also, I feel the price is a little too steep for someone like me who put together tons of websites regularly. That is why I went with the entire lot of Genesis premium themes.

  21. Jason PelkerBy Jason Pelker on 12 February, 2014

    These themes are ugly as sin but they’re probably fantastically designed to work with WordPress.

    The good news is that style isn’t as important as function, but still, you might want to borrow some looks from the regular html category over at ThemeForest: http://themeforest.net/category/site-templates . A nice coat of paint on top of the Hemi engine would be an unbeatable combo.

    Great start, though! I look forward to using one of these themes in the near future!

  22. BitrankBy Bitrank on 12 February, 2014

    Studiopress theme’s often add css for Gravity forms and functions for something like a portfolio. Are these things coming to your theme’s? I also like to see some example’s for the different page layouts.

  23. EkendraBy Ekendra on 12 February, 2014

    Waiting for some full width themes on upcoming releases. For now, tailor made is a theme tailored perfectly.

  24. BenjaminBy Benjamin on 12 February, 2014

    Great job! Do you plan to release the widgets independently? It’s not easy to find lightweight widgets nowadays.
    I guess your facebook widget is not the original from facebook for example. I had it on my blog and it was awfully slow to load.

  25. Richard PaulBy Richard Paul on 12 February, 2014

    Nice ..
    These themes are really awesome.
    All the best for all your coming work.

  26. FlashRoutersBy FlashRouters on 12 February, 2014

    Wow the Yoast Team has really outdone themselves again. Stellar job, really loving the Tailor Made Theme. Might have to pick this one up and try it on.

  27. FlashRoutersBy FlashRouters on 12 February, 2014

    By the way, are you looking into possibly implementing an affiliate program? Just a question, but great job!

  28. Julia GilesBy Julia Giles on 12 February, 2014

    it’s good to see you heading in this direction, I think you will do well. Could you post some images of the themes as static page websites rather than as blogs?

    I like to play with a theme first so I usually install a free theme and play with it to see how it works, what I can get it to do and then if I like it and it fits for a website that I’m designing then I buy the theme. You might want to think about providing a free version for your themes for people who like playing :)

  29. OmanBy Oman on 12 February, 2014

    Excuse me because I’m a novice, so my questions may sound very simplistic. However, I have done LOTS of searching on the Internet, enough to know 2 things: 1) Genesis Framework is very good. 2) Joost & Yoast are really very good with SEO!
    I did see the list of 8 widgets.
    I’m looking for it but can’t tell, so I’ll just ask: When I buy your child theme does your SEO premium plugin come with it automatically already built in?
    What advantages do I get purchasing a Yoast child theme vs StudioPress especially since you have an annual fee?
    I thought the whole point of using Genesis Framework was because it allows WordPress updates to happen automatically without breaking your website; so I’m not understanding what you’re updating?
    Are your 8 plugins proprietary?
    Like i said I’m a novice building my 1st WordPress site.
    I was all set and ready to buy a studio press child theme & customize it using Dynamik Website builder w/genesis extender plugin and host it on Synthesis; when out of the blue (smile) comes Yoast with a brand new child-theme!!!! I’m very excited about the possibilities just don’t quite understand the distinctions??…please help & clarify.

  30. AnuarBy Anuar on 12 February, 2014

    Franky speaking I am really disappointed with Yoast WordPress Theme. I think Yoast more concentrate to blogger writing only about WordPress subject.
    Besides content and functional, end user will look other aspect such theme design before deciding to buy the product we try to sell to them or stay longer.
    Everything not right from the color to the font you use in the theme. You all have a bad taste?

  31. Carlos GandraBy Carlos Gandra on 12 February, 2014

    Well I hate to say this because I have tons of respect for you, but my first thought was that this was a joke. All themes (in terms of aesthetics) are below the standards of most paid wordpress themes available on the market, including many of the free themes.

    Anyway, good luck with the sales.

    • Joost de ValkBy Joost de Valk on 12 February, 2014

      Well Carlos, you’re entitled to that opinion. To be honest, I think you’re wrong :)

      • James KockelberghBy James Kockelbergh on 12 February, 2014

        Hi Yoast,
        Sorry to say that I have to agree with Carlos on this one. I have been following your blog for many years and was really looking forward to the launch of your own themes, seemed to be a logical move, but I am very disappointed after taking a look at them.
        Never mind you know what they say: “You cannot please everyone”.

        • Joost de ValkBy Joost de Valk on 12 February, 2014

          True, and more to come so you might find others that you do like in the coming months!

  32. Matthew KinnemanBy Matthew Kinneman on 13 February, 2014

    We downloaded the Versatile theme for a woo commerce store that we’re testing out. So far it working out great. Awesome job with this theme. If you’re running woocommerce on your site, there’s a free plugin (Genesis Connect for WooCommerce) that allows the woo commerce to run smoothly with this theme. Also, if you’re using this for an online store, I would defiantly recommend the getting the website review done by team Yoast as well. We’re happy to announce that our Ecommerce Conversion Rate for our site has doubled since getting the review done! Can’t thank your team enough!

  33. Chris McCoyBy Chris McCoy on 13 February, 2014

    nice work, just a headsup, a theme called vintage for genesis already exists

  34. MuttMouthBy MuttMouth on 14 February, 2014

    Installed tailor made on my site, and really enjoying it. Awesome job on the themes, looking forward to the future for other themes too!

  35. ChrisBy Chris on 14 February, 2014

    Your themes look really nice. I have a request (if you haven’t done this already), please set up the code within the theme to allow us to use alt tags for Gravatar images in the Bio section. From what I have been told, this is important for SEO

    Anyway, I appreciate all the hard work you and your team have done to help bloggers/webmasters have good SEO.

  36. Karan SinghBy Karan Singh on 15 February, 2014

    These are good themes, but if you any free theme then suggest me.

  37. Mick de GraafBy Mick de Graaf on 17 February, 2014

    You should fix the scrolling header menu. When scrolling down and the menu switches from standard position to fixed the content moves realy fast to compensate for the removal of the menu from normal flow. This can be fixed by adding an container div with the height of the menu and put the menu in there

  38. raviBy ravi on 19 February, 2014

    there is no category in there.
    what about the featured images.
    if i upload one image, will it show in listing page and post page?
    or do i need to customize something there.
    at the author page i want to show the categories for which authors have written.
    at the category page i want to show all the authors
    is it possible?

  39. Ryan ErwinBy Ryan Erwin on 20 February, 2014

    WOW! I can’t wait to get one of these. This will help my internet marketing business in Chicago! Thanks Yoast!

  40. EmilyBy Emily on 20 February, 2014

    wow.. I’m lovin it. bet these themes would be as great as the SEO plugin is. I am already in.. good luck Joost

  41. Chuck MillerBy Chuck Miller on 21 February, 2014

    WordPress sites like this that concentrate on home pages featuring blog posts always make me wonder if I’m kidding myself. I use WordPress > Genesis only for static sites. Maybe I’m in conflict with the soul of WP.

  42. MichaelBy Michael on 21 February, 2014

    I am looking to purchase one of your themes, will I be able to install it on multiple WordPress blogs that I own?

  43. JohnBy John on 6 March, 2014

    We recently switched our site to the Yoast theme and are completely pleased. The support was wonderful. We got the 5 license deal because we want to install in the future.

    I have a practical question…Does it matter for SEO purposes to set the homepage to a static landing page or is the regular blog page ok?

    Love Yoast!

    • Joost de ValkBy Joost de Valk on 6 March, 2014

      Hi John,

      that doesn’t matter at all! Feel free to email support with questions like that though, you’ll probably get a faster response :)

  44. Wilson MerinoBy Wilson Merino on 6 March, 2014

    muy buenas temas para construir algunas de mis paginas
    gracias por compartirlo los tomare muy encuenta

  45. Joseph NirmalBy Joseph Nirmal on 7 March, 2014

    I redirect old permalink by using your generate redirects tool. Everything works fine but it change my pagination from sitename/page/2 to sitename/2. How to fix?

  46. Stephen BrianBy Stephen Brian on 8 March, 2014

    Joost I really like your initiative on creating child themes for Genesis. As you mentioned you have done some customization into those apart from default Genesis framework, hope these gonna rock more. Btw after 1 year upgrade and support can I use the theme freely if I do not renew it?

  47. Afonso LopesBy Afonso Lopes on 8 March, 2014

    Muito bom o Tailor Mode, vou compra-lo ainda esse mês para coloca-lo em meu blog.

    Achei ele muito bonito!

    Estou curioso para saber sobre os outros tema.

    Abraço do Brasil!

  48. Steve RogerBy Steve Roger on 9 March, 2014

    i prefer wp themes that simple, clean and fast design, versatile and tailor looks great deal for me.

  49. Package Travel VietnamBy Package Travel Vietnam on 9 March, 2014

    Ok I agree with this opinion: “i prefer wp themes that simple, clean and fast design, versatile and tailor looks great deal for me”

  50. Badr BelBy Badr Bel on 11 March, 2014

    Great news for the lovers of clean and modern theme, and this just the begin hope all the best for you. i really like the Vintage theme so fast and easy to use and good experience for mobile users.
    Good luck with your sales my friend.

  51. bimaBy bima on 13 March, 2014

    theme with this design I was looking for, seo and simple. Thank you very much

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