Which books should every online marketer read?

This post is one big preparation for another post I’m working on. I want to make a list of all the books we all agree every online marketer should read. So please, let me hear your suggestions!

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33 Responses

  1. Patrick C. PriceBy Patrick C. Price on 6 April, 2008

    As others will suggest the SEO books, let me recommend ‘The Long Tail’ by Chris Anderson. Hope you all agree with the suggestion. Greets from Switzerland, Patrick

  2. Chris BlackwellBy Chris Blackwell on 6 April, 2008

    Crossing the Chasm is one I highly recommend. It is more of a general technology marketing book, and not just geared to online marketing. However, this book provides some very insightful theories on how to market to your tech audience, and how to “cross the chasm” that is the jump from tech to mainstream.

  3. RemkusBy Remkus on 6 April, 2008

    Overstating the obvious: Seobook by Aaron Wall and yes Patrick, the Long Tail should also be on this list. A very good book indeed!

  4. Ruud KokBy Ruud Kok on 6 April, 2008

    Don’t make me think, by Steve Krug is a must. Great basics on web site usability.

  5. DominicBy Dominic on 6 April, 2008

    The Copywriters Handbook, Lucky or Smart, The Tipping Point, The Ideavirus .. off the top of my head.

  6. MelCBy MelC on 6 April, 2008

    Blink & The Tipping Point – Malcolm Gladwell
    ADs to Icons – Paul Springer
    Naked Conversations – Scoble
    Speed of Trust – Stephen Covey
    Shari Thurow’s Book
    Mike Grehan’s Book
    Advanced Web Metrics – Brian Clifton
    Design of Everyday Things – Donald A Norman

  7. Jesper JørgensenBy Jesper Jørgensen on 6 April, 2008

    I also vore for The Long Tail and Don’t make me think. I also believe that “Call to Action” belongs to the list.


  8. Adam TaylorBy Adam Taylor on 6 April, 2008

    Well I’ve read the long tail book, web analaytics: an hour a day, google search book.

    All pretty good.

  9. MattBy Matt on 7 April, 2008

    Star Wars

    And no, I’m not trying to be funny. Star Wars is a a great example of doing something no one has ever seen before. This is important for any marketer to know if they want to get ahead of the competition.

  10. MariaBy Maria on 7 April, 2008

    I like Biz Blog Marketing, by Doug Williams.

  11. Ste. GoldieBy Ste. Goldie on 7 April, 2008

    Wikinomics by Don Tapscott an Anthony D. Williams is my chicken soup for the soul.
    Biz Blog Marketing by Doug Williams is my blogging bible.

  12. brewginBy brewgin on 7 April, 2008

    A second vote for ‘Don’t make me think’ by Krug!

  13. StefanBy Stefan on 7 April, 2008

    I’d go for these books:

    The Cluetrain Manifesto
    The Long Tail
    Don’t make me think
    Purple Cow
    Call to Action

  14. JayAreBy JayAre on 7 April, 2008

    These are my bibles:

    SEObook by Aaron Wall (!!!)

    Actionable Web Analytics by Jason Burby and Shane Atchison

    Web Analytics an Hour a Day by Avinash Kaushik

    Don’t Make Me Think by Steve Krug

    Search Engine Optimization with PHP by Jaimie Sirovich and Cristian Darie

  15. Blog seoBy Blog seo on 7 April, 2008

    I like this one Engine Marketing Inc de Mike Moran

  16. LiamBy Liam on 7 April, 2008


    Made to Stick – Chip & Dan Heath

    The Big Red Fez – Seth Godin. (Also, All Marketeers are Liars)

    The Tipping Point – Malcolm Gladwell

    The Adweek Copywritting Handbook

    Duct Tape Marketing – John Jantsch

    Inside the spam cartel “Spammer X”

    Call to Action – Bryan & Jeffrey Eisenberg

    I thought the Long Tail as a book overly long, whilst the article itself is worth reading. It can be summarised as “have a lot of content, rank / sell a lot of weird one-off stuff.”

    SEO Book of course and I thought SEO an Hour a Day, by Grappone and Couzin was good for giving clients/colleagues a better understanding.

    SEO with PHP – Sirovich and Darie

    I could never finish Avinash’s book but enjoy the blog.

    Winning Results with Google AdWords by Andrew Goodman is old now but had some good content, and I think there’s a new version coming out

  17. AlexBy Alex on 8 April, 2008

    At the moment I’m not ready, but I think it’s good: Landing Page Optimization by Tim Ash and for German’s: Guerilla Marketing – Ideen schlagen Budget by Thomas Patalas.

  18. SintBy Sint on 8 April, 2008

    Lots of great (online) marketing titles already mentioned here!

    One of my favourites:
    The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
    by John Battelle

  19. JayBy Jay on 8 April, 2008

    Moneyball: The Art of Winning and Unfair Game by Michael Lewis

  20. DanBy Dan on 9 April, 2008

    Biz Blog Marketing by Doug Williams.
    SEObook by Aaron Wall
    The Super Affiliate Handbook by Rosalind Gardner

  21. Jaan KanellisBy Jaan Kanellis on 10 April, 2008

    Just spotted a post at SEJ that list great books for the SEM in all of us:


  22. ergophobeBy ergophobe on 10 April, 2008

    If you don’t already own SEOBook, you can’t buy it anymore. Aaron now just sells his “training program” which is basically a site subrscription. Should a book that’s no longer available be on the list?

    And I second “All Marketers Are Liars” by Seth Godin.

  23. Jasper KooijBy Jasper Kooij on 11 April, 2008

    I’m finding “The New Rules of Marketing and PR” by David Meerman Scott a surprisingly good read and I vote for “Tested Advertising Methods” by John Caples

  24. Marcel | J8 Zoekmachine MarketingBy Marcel | J8 Zoekmachine Marketing on 11 April, 2008

    My vote is also for ‘The Search’ by John Battelle. And off course, although only in Dutch available, a vote for the SEO book of SEOGuru.nl.

  25. Chantal BakkerBy Chantal Bakker on 11 April, 2008

    I agree on most of the ealier contributions but.. I miss this really good book called The Blue Ocean Strategy on alternative marketing strategies. A real eye-opener!

  26. ScratchWeaselBy ScratchWeasel on 16 April, 2008

    I second ‘Search Engine Marketing Inc.’ by Mike Moran and Bill Hunt

  27. Brent CrouchBy Brent Crouch on 17 April, 2008

    Required reading should be Perry Marshals Definitive Guide to Google Adwords. It is much more than just an Adwords book.

  28. Maris (nombre)By Maris (nombre) on 17 April, 2008

    – The Long Tale
    – Naked conversations
    – Web Analytics: An hour a day
    – The Search (if u have a free time to read about google)

    btw, nice topic, a liked every comment, added some book to my amazon wishlist.
    greets from latvia :)

  29. SEO Blog: Guide and TipsBy SEO Blog: Guide and Tips on 19 April, 2008

    Can’t wait for the list Joost, you are a great resource, really helping us SEO beginners. I appreciate all the help. Thanks. Gus.

  30. RiquelmeBy Riquelme on 5 May, 2008

    – Ambient Findability: by Peter Morville

    – Competing on Analytics: The New Science of Winning by Thomas H. Davenport (Author), Jeanne G. Harris (Author)

    – Actionable Web Analytics by Jason Burby and Shane Atchison

    – Web Analytics an Hour a Day by Avinash Kaushik

    – The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Steve Mulder and Ziv Yaar

    – Fooled by Randomness

    – Freakonomics

  31. Home SwapBy Home Swap on 6 May, 2008


    I have Call to Action. I am still reading it, but will let you know what I think.

  32. ChriscindBy Chriscind on 16 June, 2008

    Search Enginge Optimization from Kristopher B. Jones


  1. […] That being said make sure you arm yourself with the knowledge needed in order to thrive as an online marketer and one of the best resource, though we love everything digital nowadays are still books. According to a ‘micro survey’ conducted by Joost de Valk (it’s actually just the comments to a question he posed on his blog) here are some of the books every online marketer should read. […]