Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your …Read: "Positioning your shop in the online market"
Shop SEO archives
After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication …Read: "Find your shop’s niche"
Previously in Ask Yoast, we took Kathy’s question about selling products through multiple channels and the risk of duplicate content. More webshop owners seem to struggle to avoid duplicate content. Like Stephan ten Cate, who has sent the following question to firstname.lastname@example.org: “A lot of webshops (e.g. Magento) use product feeds to distribute their content to other channels (eBay, …Read: "Ask Yoast: Product feeds and duplicate content"
Writing at least 300 words for one page is not always easy. We advise doing so since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza Nichols …Read: "Ask Yoast: 300 words for a product page?"
Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on …Read: "Ask Yoast: Online shops and duplicate content"
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, I’ll show you two not so obvious (at least for most website owners) elements of product page SEO and tell you why it’s so important …Read: "Product page SEO"
In the series ‘Ask Yoast’ we answer your SEO related question. Submit your question by sending an email to email@example.com and you might get a personal answer on video! Today’s SEO question comes from Gude Hudson-Gool from Kent. She is wondering: “In my online shop, should I aim to get the SEO ‘green light’ on each individual …Read: "Ask Yoast: Do I need to optimize all of my product pages?"
A few weeks ago, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women’s clothes. …Read: "Things to consider for your online shop"
Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products. Why do people shop online? And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in …Read: "Why are people (not) buying my products online?"
Out of the box, Magento SEO is reasonably fine, after applying these tips, it becomes a rock solid ranking machine, selling your products all day long!Read: "Magento SEO"
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