Shop SEO archives

Positioning your shop in the online market

Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your …

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Category: eCommerce
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Positioning your shop in the online market

Find your shop’s niche

27 April 2016 by Michiel Heijmans - 3 Comments

After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication …

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Category: eCommerce
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low budget branding small business

Ask Yoast: Product feeds and duplicate content

29 February 2016 by Joost de Valk - 3 Comments

Previously in Ask Yoast, we took Kathy’s question about selling products through multiple channels and the risk of duplicate content. More webshop owners seem to struggle to avoid duplicate content. Like Stephan ten Cate, who has sent the following question to ask@yoast.com: “A lot of webshops (e.g. Magento) use product feeds to distribute their content to other channels (eBay, …

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Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk - 7 Comments

Writing at least 300 words for one page is not always easy. We advise doing so since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza Nichols …

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Ask Yoast: Online shops and duplicate content

9 November 2015 by Joost de Valk - 4 Comments

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on …

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Ask Yoast: Do I need to optimize all of my product pages?

30 September 2015 by Joost de Valk - 5 Comments

In the series ‘Ask Yoast’ we answer your SEO related question. Submit your question by sending an email to ask@yoast.com and you might get a personal answer on video! Today’s SEO question comes from Gude Hudson-Gool from Kent. She is wondering: “In my online shop, should I aim to get the SEO ‘green light’ on each individual …

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Why are people (not) buying my products online?

5 February 2014 by Marieke van de Rakt

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in …

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