Shop SEO archives - Page 3 of 4

Enhance online shopping with eCommerce filters

3 November 2016 by Edwin Toonen - 7 Comments

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve …

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Ask Yoast: eCommerce filters


Optimize product images for your online shop

25 August 2016 by Michiel Heijmans - 16 Comments

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important …

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Optimize product images for your online shop

5 blogging tips for your online shop

A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? …

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Blogging tips for web shops


Keyword research for your online shop

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun …

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keyword density

Positioning your shop in the online market

Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your …

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Category: eCommerce
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Positioning your shop in the online market

Find your shop’s niche

27 April 2016 by Michiel Heijmans - 3 Comments

After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication …

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Category: eCommerce
Tags: ,
low budget branding small business

Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk - 7 Comments

Writing at least 300 words for one page is not always easy. Still, we generally advise doing so, since the amount of copy you have on a page has a positive impact on the page ranking. But what should you do if you have an eCommerce website with, for example, multiple pages about different types of pants? How …

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Ask Yoast: Online shops and duplicate content

9 November 2015 by Joost de Valk - 4 Comments

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video!  Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on …

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