Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve …Read: "Enhance online shopping with eCommerce filters"
Shop SEO archives
Ranking locally should be a top priority for all small businesses. Customers increasingly depend on local search to find a relevant business near their current location. In view of that fact, you must make sure Google knows everything about your business so it can index your data and promote it in the search results. It …Read: "New plugin: Local SEO for WooCommerce"
Getting customers is step one, but keeping these customers really is a totally different ball game. You may annoy people with too many newsletters, or spend too little time on social media engaging to them. There’s more than one reason your once so good customer might abandon your ship to go shop elsewhere. Engagement, and …Read: "Creating loyal customers"
There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is …Read: "eCommerce SEO checklist: 27 tips for a better online shop"
Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important …Read: "Optimize product images for your online shop"
A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? …Read: "5 blogging tips for your online shop"
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!Read: "eCommerce usability: the ultimate guide"
The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category …Read: "Crafting the perfect shop category page"
When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun …Read: "Keyword research for your online shop"
Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your …Read: "Positioning your shop in the online market"
Browse other categories
AnalyticsAll about analytical tools and how to use them »
Content SEOContent is King! Read about it »
eCommerceLearn how to optimize your shop »
SEO basicsSEO made easy for you »
Social MediaOur insights on how to use them best »
Technical SEOTechnically optimize your site to the fullest »
User eXperience (UX)How to give users an awesome experience »
WordPressRead about WordPress plugins, updates and SEO »