Shop SEO archives


eCommerce SEO checklist: 27 tips for a better online shop

22 September 2016 by Michiel Heijmans » - 7 Comments

There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is »

Category: eCommerce
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Optimize product images for your online shop

25 August 2016 by Michiel Heijmans » - 16 Comments

Optimize product images for your online shop

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important »

Categories: eCommerce, User eXperience (UX)
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5 blogging tips for your online shop

9 August 2016 by Marieke van de Rakt » - 3 Comments

Blogging tips for web shops

A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? »

Categories: Content SEO, eCommerce
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eCommerce usability: the ultimate guide

2 August 2016 by Michiel Heijmans » - 12 Comments

eCommerce usability: the ultimate guide

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Categories: eCommerce, User eXperience (UX)
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Crafting the perfect shop category page

6 July 2016 by Michiel Heijmans » - 4 Comments

Crafting the perfect shop category page

The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category »

Category: eCommerce
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Keyword research for your online shop

12 May 2016 by Michiel Heijmans » - 7 Comments

keyword research for ecommerce

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun »

Category: eCommerce
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Positioning your shop in the online market

Positioning your shop in the online market

Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your »

Category: eCommerce
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Find your shop’s niche

27 April 2016 by Michiel Heijmans » - 3 Comments

low budget branding small business

After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication »

Category: eCommerce
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Ask Yoast: product feeds and duplicate content

29 February 2016 by Joost de Valk » - 3 Comments

Ask Yoast AMP for small business owners

Previously in Ask Yoast, we took Kathy’s question about selling products through multiple channels and the risk of duplicate content. More webshop owners seem to struggle to avoid duplicate content. Like Stephan ten Cate, who has send the following question to ask@yoast.com: “A lot of webshops (e.g. Magento) use product feeds to distribute their content to other channels (eBay, »

Category: eCommerce
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Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

Writing at least 300 words for one page is not always easy. We advise to do so, since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza »

Category: Content SEO
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