Shop SEO archives - Page 3 of 6

Recent Shop SEO articles

Testimonials: Increase your visitor’s trust

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of …

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ratings and reviews

SEO for B2B and B2C – what are the differences?

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more compleox products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

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ranking high in Google

Ask Yoast case study: SEO of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

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seo of an online shop


Internal search for online shops: an essential asset

19 April 2017 | 2 Comments | Michiel Heijmans

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to …

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Internal Search webshops

How to get local reviews and ratings

If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search …

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Testimonials

Ask Yoast: Duplicate content issues on my shop?

22 February 2017 | 2 Comments | Joost de Valk

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate …

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SEO copywriting and writing for sales

16 February 2017 | 6 Comments | Marieke van de Rakt

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your …

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copywriting for seo and sales

Ask Yoast: Nofollow layered navigation links?

30 January 2017 | 4 Comments | Joost de Valk

If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user …

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