Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors, …Read: "Ask Yoast: Preparing for the General Data Protection Regulation (GDPR)"
Shop SEO archives - Page 2 of 6
Recent Shop SEO articles
XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for …Read: "Ask Yoast: Include WooCommerce product tags in your XML sitemap?"
There is so much you can do to optimize your eCommerce site for SEO, that we have written this checklist to help you. This doesn’t cover absolutely everything, but if you at least start by optimizing everything in this post, you will definitely be doing a great job :) 1. Branding The first thing you …Read: "eCommerce SEO checklist: 27 tips for a better online shop"
Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …Read: "Ask Yoast: Content on product category pages"
Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of …Read: "Ask Yoast: Adding testimonials to your site"
It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll …Read: "Ask Yoast: Breadcrumbs for products in multiple categories"
When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and …Read: "Checkout field validation: tips and tricks"
No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin …Read: "Ask Yoast: Which eCommerce plugin do you recommend?"
Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners …Read: "A blog on an eCommerce site"
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very regular basis in a variety of projects. Some of these tools …Read: "Tools to improve your online marketing campaign"