Shop SEO archives - Page 2 of 6

Recent Shop SEO articles


Ask Yoast: Include WooCommerce product tags in your XML sitemap?

9 March 2018 | 7 Comments | Joost de Valk

XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for …

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Ask Yoast: Adding testimonials to your site

10 November 2017 | 13 Comments | Joost de Valk

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of …

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Ask Yoast: Breadcrumbs for products in multiple categories

1 September 2017 | 1 Comment | Joost de Valk

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll …

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Checkout field validation: tips and tricks

25 August 2017 | 5 Comments | Jimmy Comack

When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and …

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checkout field validation



Tools to improve your online marketing campaign

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very regular basis in a variety of projects. Some of these tools …

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seo tools

Testimonials: Increase your visitor’s trust

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of …

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ratings and reviews