Shop SEO

Optimizing your shop for the search engines requires you to focus on many different things: crafting great product pages, using your site structure and category pages to their maximum benefit, maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on the topic and get some help getting started!

Shop SEO

Must read articles about Shop SEO



What are breadcrumbs and why are they important for SEO?

12 July 2018 by Edwin Toonen - 18 Comments

Breadcrumbs are an important part of almost any good website. These little navigational aides don’t just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What …

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What are breadcrumbs?



Ask Yoast: Include WooCommerce product tags in your XML sitemap?

9 March 2018 by Joost de Valk - 7 Comments

XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for …

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eCommerce SEO checklist: 27 tips for a better online shop

20 February 2018 by Michiel Heijmans - 20 Comments

There is so much you can do to optimize your eCommerce site for SEO, that we have written this checklist to help you. This doesn’t cover absolutely everything, but if you at least start by optimizing everything in this post, you will definitely be doing a great job :) 1. Branding The first thing you …

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Category: eCommerce
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eCommerce SEO checklist

Ask Yoast: How to avoid competing with your own pages

16 February 2018 by Joost de Valk - 16 Comments

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up …

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Ask Yoast: Content on product category pages

2 February 2018 by Joost de Valk - 16 Comments

Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …

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Ask Yoast: Dealing with holiday gift sets after the holidays

29 December 2017 by Joost de Valk - 7 Comments

With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or …

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Holiday season SEO: start preparing NOW!

9 October 2017 by Michiel Heijmans - 11 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out …

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Categories: Content SEO, eCommerce
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