XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for …Read: "Ask Yoast: Include WooCommerce product tags in your XML sitemap?"
Must read articles about Shop SEO
Want to know the basics of product page SEO? Of course, there is a ton of overlap with regular pages. But when it comes to product page SEO, there are definitely specific (technical) bits of optimization you can do. Learn a bit more about Schema.org and Open Graph tags for your products? We did a roundup.
Your shop category page is probably more important for your online shop than your product page, when it comes to SEO. Optimize that page!
Be sure to optimize your eCommerce shop for SEO and UX. For your convenience, we have constructed a nice checklist! Find it here »
There is so much you can do to optimize your eCommerce site for SEO, that we have written this checklist to help you. This doesn’t cover absolutely everything, but if you at least start by optimizing everything in this post, you will definitely be doing a great job :) 1. Branding The first thing you …Read: "eCommerce SEO checklist: 27 tips for a better online shop"
If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up …Read: "Ask Yoast: How to avoid competing with your own pages"
Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …Read: "Ask Yoast: Content on product category pages"
With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or …Read: "Ask Yoast: Dealing with holiday gift sets after the holidays"
It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out …Read: "Holiday season SEO: start preparing NOW!"
It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll …Read: "Ask Yoast: Breadcrumbs for products in multiple categories"
No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin …Read: "Ask Yoast: Which eCommerce plugin do you recommend?"
Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners …Read: "A blog on an eCommerce site"
Breadcrumbs are an important part of almost any good website. These little navigational aides not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What …Read: "What are breadcrumbs and why are they important for SEO?"
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