Shop SEO


Ultimate guide to small business SEO

27 June 2017 by Michiel Heijmans » - 14 Comments

small business SEO

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts. Way back in »

Categories: Content SEO, eCommerce, Social Media
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Ask Yoast: Is my site structure too deep?

19 June 2017 by Joost de Valk »

how deep should my site structure be

If you own a website, you have to think about the structure of your site, whether it’s a blog or a shop. Site structure is essential to help users find their way on your site and it helps your site to rank. So your site’s hierarchy needs to make sense to both users and search engines. When you’re »

Categories: Content SEO, eCommerce
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Out of stock product – what to do with product page?

24 April 2017 by Joost de Valk » - 12 Comments

Ask Yoast: division on seperate domain

If you own an eCommerce site, a product can run out of stock. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best »

Category: eCommerce
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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt » - 12 Comments

seo of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows »

Categories: Content SEO, eCommerce
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Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans » - 2 Comments

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to »

Categories: eCommerce, User eXperience (UX)
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Ask Yoast: duplicate content issues on my shop?

22 February 2017 by Joost de Valk » - 2 Comments

Ask Yoast category and product pages duplicate content issues

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate »

Categories: Content SEO, eCommerce, Technical SEO
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SEO copywriting and writing for sales

16 February 2017 by Marieke van de Rakt » - 6 Comments

copywriting for seo and sales

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your »

Categories: Content SEO, eCommerce
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Ask Yoast: nofollow layered navigation links?

30 January 2017 by Joost de Valk » - 4 Comments

Ask Yoast stopwords in focus keywords

If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user »

Categories: eCommerce, Technical SEO
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Know your customer

20 December 2016 by Michiel Heijmans » - 5 Comments

know your customer

Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs »

Categories: Content SEO, eCommerce
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The psychology of discounts

12 December 2016 by Michiel Heijmans » - 3 Comments

Discounts are something everybody uses, especially when you want people to buy a certain product. Discounts are everywhere, and you have probably noticed there are a lot of different ways to give that discount. In this article, we’ll go into the psychology of discounts and what kind of discounts work best for most people. But let »

Category: eCommerce
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