Shop SEO


Must read articles about Shop SEO

Holiday season SEO: start preparing NOW!

9 October 2017 by Michiel Heijmans » - 10 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out »

Categories: Content SEO, eCommerce
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Ask Yoast: Breadcrumbs for products in multiple categories

1 September 2017 by Joost de Valk » - 1 Comment

Ask Yoast: Breadcrumbs for products in multiple categories

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll »

Category: Technical SEO
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Ask Yoast: which eCommerce plugin do you recommend?

21 August 2017 by Joost de Valk » - 1 Comment

No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin »

Category: eCommerce
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A blog on an eCommerce site

15 August 2017 by Marieke van de Rakt » - 15 Comments

blog on your ecommerce site

Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners »

Categories: Content SEO, eCommerce
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What are breadcrumbs and why are they important for SEO?

10 July 2017 by Edwin Toonen » - 14 Comments

Breadcrumbs are an important part of almost any good website. These little navigational aides not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What »

Categories: User eXperience (UX), WordPress
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Ultimate guide to small business SEO

27 June 2017 by Michiel Heijmans » - 23 Comments

small business SEO

Ask Yoast: Is my site structure too deep?

19 June 2017 by Joost de Valk »

how deep should my site structure be

If you own a website, you have to think about the structure of your site, whether it’s a blog or a shop. Site structure is essential to help users find their way on your site and it helps your site to rank. So your site’s hierarchy needs to make sense to both users and search engines. When you’re »

Categories: Content SEO, eCommerce
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Out of stock product – what to do with product page?

24 April 2017 by Joost de Valk » - 12 Comments

Ask Yoast: division on seperate domain

If you own an eCommerce site, a product can run out of stock. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best »

Category: eCommerce
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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt » - 12 Comments

seo of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows »

Categories: Content SEO, eCommerce
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Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans » - 2 Comments

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to »

Categories: eCommerce, User eXperience (UX)
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