Shop SEO

It’s the stuff of nightmares: you’ve worked hard to build your company’s brand and make a great website, with flawless UX and impeccable structure. But then, a larger business in another industry, with the same name starts investing heavily in their SEO and dominates the search results at your expense. Your site has completely disappeared …

Running an eCommerce website isn’t always easy. You have to know a little bit about everything: digital marketing, technical SEO, copywriting, and so on… What’s more, you probably offer many products that are similar, so you have to make sure you avoid those dreaded duplicate content issues, and give extra thought to your keyword strategy. …

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out …

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

By SEO for boring products, we mean SEO for products that are impossible to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer that …

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one?  I’ll tell you all about it in this post! What …

If you own a business in a small town near a big city, you’re probably a bit jealous of your competitors in this big city. The search volume for that city will most likely be significantly larger, and with that, the amount of potential customers as well. So, is there any way you can still …

This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!