Shop SEO

Optimizing your shop for the search engines requires you to focus on many different things: crafting great product pages, using your site structure and category pages to their maximum benefit, maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on the topic and get some help getting started!

eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Yoast WooCommerce SEO plugin »

Yoast WooCommerce SEO combines the strongest SEO plugin with the best eCommerce plugin. Watch how pairing these two will make your life even easier!


Must read articles about Shop SEO


Recent Shop SEO articles

Grow your business with ratings and reviews

14 November 2019 | 2 Comments | Michiel Heijmans

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work and how structured data can help bring them to …

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ratings and reviews







Splitting your product pages by departure date

2 November 2018 | Joost de Valk

Running an eCommerce website isn’t always easy. You have to know a little bit about everything: digital marketing, technical SEO, copywriting, and so on… What’s more, you probably offer many products that are similar, so you have to make sure you avoid those dreaded duplicate content issues, and give extra thought to your keyword strategy. …

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How to use video testimonials?

7 September 2018 | 2 Comments | Joost de Valk

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

Read: "How to use video testimonials?"


Shop SEO

Optimizing your shop for the search engines requires you to focus on many different things: crafting great product pages, using your site structure and category pages to their maximum benefit, maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on the topic and get some help getting started!