Shop SEO

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday season …

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why …

With over 250 million users, Pinterest is a platform many online shops cannot ignore. According to the platform, 84% of its users use Pinterest to decide what they should buy next. Whether you have a small business or sell all over the world, Pinterest is the place to invest your time in. Want to start …

Running a local service business is great, but if things are going well, why stop there? While the area you can cover may vary, depending on the kind of service you offer, there’s no reason you couldn’t broaden your horizon if you’re ambitious, right? Well, one thing we often hear is that people find it …

We generally advise adding at least 300 words to pages you want to rank with, since the amount of text on a page has a positive impact on the page ranking. But it can be difficult to get those 300 words, especially for online shop owners. Some products just don’t offer the inspiration for lengthy …

Running an eCommerce website isn’t always easy. You have to know a little bit about everything: digital marketing, technical SEO, copywriting, and so on… What’s more, you probably offer many products that are similar, so you have to make sure you avoid those dreaded duplicate content issues, and give extra thought to your keyword strategy. …

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

By SEO for boring products, we mean SEO for products that are impossible to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer that …

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

If you own a business in a small town near a big city, you’re probably a bit jealous of your competitors in this big city. The search volume for that city will most likely be significantly larger, and with that, the amount of potential customers as well. So, is there any way you can still …