Shop SEO

Optimizing your shop for the search engines requires you to focus on many different things: crafting great product pages, using your site structure and category pages to their maximum benefit, maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on the topic and get some help getting started!

Ultimate guide to small business SEO »

This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read about it here!

Yoast WooCommerce SEO plugin »

Yoast WooCommerce SEO combines the strongest SEO plugin with the best eCommerce plugin. Watch how pairing these two will make your life even easier!


Must read articles about Shop SEO

Recent Shop SEO articles

Ask Yoast: Competing business names in the SERPs

12 November 2018 by

It’s the stuff of nightmares: you’ve worked hard to build your company’s brand and make a great website, with flawless UX and impeccable structure. But then, a larger business in another industry, with the same name starts investing heavily in their SEO and dominates the search results at your expense. Your site has completely disappeared …

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Ask Yoast: Splitting your product pages by departure date

2 November 2018 by

Running an eCommerce website isn’t always easy. You have to know a little bit about everything: digital marketing, technical SEO, copywriting, and so on… What’s more, you probably offer many products that are similar, so you have to make sure you avoid those dreaded duplicate content issues, and give extra thought to your keyword strategy. …

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Ask Yoast: How to use video testimonials?

7 September 2018 by - 2 Comments

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

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What are breadcrumbs and why are they important for SEO?

12 July 2018 by - 18 Comments

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

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What are breadcrumbs?

All about Google’s knowledge panels

Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one?  I’ll tell you all about it in this post! What …

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Small business tips




Shop SEO

Optimizing your shop for the search engines requires you to focus on many different things: crafting great product pages, using your site structure and category pages to their maximum benefit, maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on the topic and get some help getting started!