Shop SEO

Must read articles about Shop SEO




Ask Yoast: Include WooCommerce product tags in your XML sitemap?

9 March 2018 by Joost de Valk - 7 Comments

XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for …

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eCommerce SEO checklist: 27 tips for a better online shop

20 February 2018 by Michiel Heijmans - 20 Comments

There is so much you can do to optimize your eCommerce site for SEO, that we have written this checklist to help you. This doesn’t cover absolutely everything, but if you at least start by optimizing everything in this post, you will definitely be doing a great job :) 1. Branding The first thing you …

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Category: eCommerce
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eCommerce SEO checklist

Ask Yoast: How to avoid competing with your own pages

16 February 2018 by Joost de Valk - 16 Comments

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up …

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Ask Yoast: Content on product category pages

2 February 2018 by Joost de Valk - 16 Comments

Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …

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Ask Yoast: Dealing with holiday gift sets after the holidays

29 December 2017 by Joost de Valk - 7 Comments

With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or …

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Holiday season SEO: start preparing NOW!

9 October 2017 by Michiel Heijmans - 11 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out …

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Categories: Content SEO, eCommerce
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Ask Yoast: Breadcrumbs for products in multiple categories

1 September 2017 by Joost de Valk - 1 Comment

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll …

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Ask Yoast: Which eCommerce plugin do you recommend?

21 August 2017 by Joost de Valk - 1 Comment

No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin …

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Category: eCommerce
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