Research

We researched longer meta descriptions: here are our findings

23 April 2018 by Michelle Foolen - 51 Comments

A few months ago Google changed the length of the meta description from 160 to 320 characters. This caused quite a buzz in the SEO community and a lot of people wanted to know whether they should change their own crafted meta descriptions. In the meantime, we already changed the length of the meta description …

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Category: Content SEO
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should i write longer meta descriptions

Google’s snippets and the length of your meta description

20 December 2017 by Joost de Valk - 47 Comments

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

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Meta description

Cultural differences in websites

26 August 2014 by Marieke van de Rakt - 7 Comments

At Yoast, we look at sites from all over the world. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That made me wonder: are these differences due to cultural preferences? It made me remember a study we executed at Yoast some time ago and it gave …

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how to use hreflang

Beautiful or Usable: What’s important while designing your website?

How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much-cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this article …

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