Research


Google’s snippets and the length of your meta description

20 December 2017 by Joost de Valk » - 47 Comments

Meta description

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. »

Category: Content SEO
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Cultural differences in websites

26 August 2014 by Marieke van de Rakt » - 7 Comments

While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That »

Category: User eXperience (UX)
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Beautiful or Usable: What’s important while designing your website?

How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this »

Category: User eXperience (UX)
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