Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, …Read: "DIY: Duplicate content check"
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More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites. After this post, you’ll be able to check your mobile website yourself on key elements and …Read: "DIY: Test your mobile site!"
Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. What is browser cache? Browser cache …Read: "DIY: Optimize your browser cache"
The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. Through the years, we’ve often advised people …Read: "7 ways to increase sales by creating trust"
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll …Read: "Checkout page UX"
Social media like Facebook allow you to reach people that might be interested in your stuff. You’ll reach people who like your Facebook page, and you might even reach the friends of people who like your Facebook page. Some posts, however, seem to be much more successful than others. Why do some of your posts …Read: "How to optimize your Facebook reach"
A very popular type of website is the ‘food blog’. Cooking and baking are hot, and the number of food blogs seems to rise. In this post, we’ll go over the things that will give your food blog just that little extra. Both for your users and in terms of SEO. Focus on long tail …Read: "How to optimize your food blog"
There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First …Read: "How to optimize your real estate site"
If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines (and your users in the process). In this post, I’ll address a number of things you need to consider for your news website. First of all, if you have a construction business …Read: "How to optimize your news site"
When blogging regularly, people will start responding to what you write. Maybe not right away, but as your blog is growing, you’ll have to deal with comments on your blog. Especially when you write about your worldview or opinions, some people will disagree with you. You’ll, therefore, have to deal with the responses and opinions …Read: "How to handle comments on your blog"