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How to cloak your affiliate links

24 January 2017 by Joost de Valk - 11 Comments

We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get …

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How to start your keyword research: a case study

12 January 2017 by Marieke van de Rakt - 18 Comments

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words …

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start keyword research case study

Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen - 18 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results …

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Google Search Console

How to change your WordPress permalink structure

17 November 2016 by Joost de Valk - 22 Comments

In the past we’d frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Notice! Don’t change your permalinks if your site has been around for a while. Messing with your permalinks if you have a lot of content, …

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How to reduce HTTP requests to speed up your WordPress site

4 November 2016 by Jimmy Comack - 24 Comments

Having a website, online shop or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it also helps your website to rank. Sending fewer HTTP requests to the server can improve the loading times of your website. But why is that? What are HTTP …

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Reduce http requests


How to create the right meta description

30 August 2016 by Michiel Heijmans

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …

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How to create the right meta description

DIY: Duplicate content check

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, …

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