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How to choose keywords that’ll attract traffic

18 September 2017 by Marieke van de Rakt - 5 Comments

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose …

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How to choose keywords that'll attract traffic

How to properly delete a page from your site

16 September 2017 by Joost de Valk - 3 Comments

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be …

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how to delete pages properly


How to use custom campaigns

18 August 2017 by Annelieke van den Berg - 9 Comments

Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to …

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SEO basics: How to use headings on your site

5 July 2017 by Marieke van de Rakt - 15 Comments

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a …

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how to use headings

How to use Twitter Cards

16 June 2017 by Jimmy Comack - 7 Comments

Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video. How does it work? …

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Twitter cards


Planning your website like your holiday

29 May 2017 by Michiel Heijmans - 8 Comments

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities …

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