In the whole cycle of optimizing your marketing strategies, your newsletter mustn’t be forgotten. Make sure your newsletter is of added value to your audience and is of high quality. Of course, there’s always something to improve. You can make improvements based on your intuition but why not test that intuition first by A/B testing …Read: "A/B testing your newsletters"
Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips …Read: "The basics of email marketing"
As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only products we sell that doesn’t come with support are our eBooks. And even for the eBooks you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve improved …Read: "Improving our (plugin) support"
When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency …Read: "Why we moved to email support with HelpScout"
A while back I outlined my system for preventing comment spam. One of the core fundamentals in there is that I send people an email to verify their email address before their comment is published. For this to work well, I need to trust on my email to be received. As it turns out, email …Read: "Email Reliability: use an SPF record"
Only a small percentage of your visitors leave a comment. This group of people is probably also interested in subscribing to your newsletter, if you have one. So I created a method to add a “subscribe to my WordPress newsletter” checkbox to my comment form a couple of weeks ago. The result? 40 new subscribers …Read: "Turn your commenters into subscribers!"
I value comments a lot, in fact, I look at the number and quality of comments on a post almost as much as I look at the number of shares, tweets and pageviews to determine how well a post was received. Recently I’ve done some posts that got a lot of annoying responses. Most of …Read: "Preventing anonymous comments in WordPress"
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