Email


The basics of email marketing

23 August 2016 by Marieke van de Rakt » - 2 Comments

email marketing - learn the basics

Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips »

Category: eCommerce
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A/B testing your newsletters

14 August 2015 by Thijs de Valk »

ab testing newslettes

Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try »

Category: User eXperience (UX)
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Improving our (plugin) support

20 January 2015 by Thijs de Valk » - 5 Comments

As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only products we sell that doesn’t come with support are our eBooks. And even for the eBooks you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve improved »

Category: Announcements
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Why we moved to email support with HelpScout

17 April 2013 by Joost de Valk » - 56 Comments

When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency »

Category: Announcements
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Sending Reliable Email with Postmark

5 December 2011 by Joost de Valk » - 25 Comments

Reliable Email Delivery

Reliable email delivery is important to your business: your website probably has a contact form for hiring inquiries; your web application(s) rely on email for interaction with your clients, heck, you might even rely on your server to send email for e-commerce transactions. If those emails do not reliably reach you or your (prospective) customers, »

Category: WordPress
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Email Reliability: use an SPF record

6 July 2011 by Joost de Valk » - 23 Comments

A while back I outlined my system for preventing comment spam. One of the core fundamentals in there is that I send people an email to verify their email address before their comment is published. For this to work well, I need to trust on my email to be received. As it turns out, email »

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Turn your commenters into subscribers!

31 January 2011 by Joost de Valk » - 64 Comments

Only a small percentage of your visitors leave a comment. This group of people is probably also interested in subscribing to your newsletter, if you have one. So I created a method to add a “subscribe to my WordPress newsletter” checkbox to my comment form a couple of weeks ago. The result? 40 new subscribers »

Category: WordPress
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Preventing anonymous comments in WordPress

4 January 2011 by Joost de Valk » - 64 Comments

I value comments a lot, in fact, I look at the number and quality of comments on a post almost as much as I look at the number of shares, tweets and pageviews to determine how well a post was received. Recently I’ve done some posts that got a lot of annoying responses. Most of »

Category: WordPress
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