Email

Annelieke’s Analytics: Email performance in Google Analytics

Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the …

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Category: Analytics
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Google Analytics

A/B testing your newsletters

In the whole cycle of optimizing your marketing strategies, your newsletter mustn’t be forgotten. Make sure your newsletter is of added value to your audience and is of high quality. Of course, there’s always something to improve. You can make improvements based on your intuition but why not test that intuition first by A/B testing …

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Category: User eXperience (UX)
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A/B testing your newsletters


Why we moved to email support with HelpScout

17 April 2013 by Joost de Valk - 56 Comments

When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency …

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Category: Announcements
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