Content writing archives - Page 8 of 14



SEO copywriting and writing for sales

16 February 2017 by Marieke van de Rakt - 6 Comments

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your …

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copywriting for seo and sales

Ask Yoast: stop words in your focus keyword?

13 February 2017 by Joost de Valk - 3 Comments

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have …

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Ask Yoast stopwords in focus keywords

Is my website over-optimized?

9 February 2017 by Marieke van de Rakt - 10 Comments

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, …

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green bullet yoast SEO

My post ranks, but I don’t get any traffic

7 February 2017 by Marieke van de Rakt - 14 Comments

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to …

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post ranks no traffic

Meta description for search & social

2 February 2017 by Joost de Valk - 6 Comments

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that …

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How to create the right meta description



What is content marketing?

19 December 2016 by Marieke van de Rakt - 8 Comments

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of …

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what is content marketing


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