Content writing archives

Ask Yoast: How to get most out of cornerstone content

24 October 2016 by Joost de Valk - 2 Comments

You did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles on your site? This is an issue a lot of our site review customers struggle with. The answer is quite …

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The importance of original content for SEO

18 October 2016 by Marieke van de Rakt - 8 Comments

Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand …

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the importance of original content

Related posts need to make sense, not just be there

14 October 2016 by Michiel Heijmans - 10 Comments

Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for …

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Related posts

5 SEO copywriting mistakes you should avoid

21 September 2016 by Marieke van de Rakt - 8 Comments

Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll …

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don't make these seo copywriting mistakes

Interview with Boris Veldhuijzen van Zanten (TNW)

16 September 2016 by Willemien Hallebeek - 2 Comments

Now this is a quote we love: “…being patient and providing quality pays off…“. It’s one of the lessons Boris Veldhuijzen van Zanten, co-founder of The Next Web (TNW), shared with us in this interview. TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers …

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Interview Boris Veldhuijzen van Zanten

Tagging posts properly for users and SEO

14 September 2016 by Joost de Valk - 7 Comments

Tags for a post can be hard to choose: in this post I’ll explain why they’re important and how to choose them. One of the hardest things as your site becomes bigger is creating and maintaining a site structure that actually makes sense. Tags and categories can help create that structure, allowing people to easily …

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5 tips to find inspiration for your blog

6 September 2016 by Marieke van de Rakt

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts …

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get inspiration for your blog

How to create the right meta description

30 August 2016 by Michiel Heijmans

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …

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How to create the right meta description


Ask Yoast: Fix website or start new one

11 August 2016 by Joost de Valk - 7 Comments

Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast, we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us …

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