Content writing archives

What is the mission of your website?

12 January 2016 by Marieke van de Rakt » - 11 Comments

think about the mission of your website

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post »

Categories: Content SEO, Technical SEO
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Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

Writing at least 300 words for one page is not always easy. We advise to do so, since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza »

Category: Content SEO
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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk » - 56 Comments

cornerstone content

The most common question we answer in our consultancy is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going to »

Category: Content SEO
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Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt »

yoast seo - use stopwords in your focus keyword or not

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words »

Category: Content SEO
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Basic SEO training: signal words

4 December 2015 by Marieke van de Rakt » - 8 Comments

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to »

Category: Content SEO
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Ask Yoast: same keywords on multiple pages?

30 November 2015 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

In our Ask Yoast videos we answer your SEO questions. Today’s question comes from Tristan. Tristan wonders what to do when he wants to optimize a page for a phrase with a keyword that he already optimized another page for: “What should I do if my phrases contain keywords I’ve already optimized other pages for? »

Category: Content SEO
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Blog SEO: make people stay and read your post

29 September 2015 by Marieke van de Rakt » - 9 Comments

When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five »

Category: Content SEO
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10 tips for an awesome and SEO-friendly blog post

10 tips for an awesome and SEO-friendly blog post

Preparing your blog post

Preparing your blog post

Writing a good blog post all starts with thinking. You should think about what you want to say and to whom you want to say it. It is important to realise, that proper writing takes some time. In order to write a good, readable piece, you will have to follow three steps: All writing begins »

Category: Content SEO
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Flesch reading ease score: Use it!

Yoast SEO

If you use our Content Analysis Tool in the Yoast SEO plugin, you might have encountered the Flesch reading ease score. This score tells you how difficult your text is. How do we measure this Flesch reading ease score? And why is this score important for SEO? In this post I’ll explain the importance of readability for SEO and how »

Category: Content SEO
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