Content writing archives

How to use the content & SEO analysis of Yoast SEO

15 June 2016 by Marieke van de Rakt »

content analysis in yoast seo

The Content & SEO Analysis Tool in the Yoast SEO plugin measures many aspects of the text you’re writing. These checks run in real-time, so you’ll receive feedback while writing! The content analysis helps you to make your text easy to read, while the SEO analysis checks whether your text is SEO-friendly. In this post, »

Categories: Content SEO, WordPress
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Yoast SEO 3.3: content analysis

14 June 2016 by Joost de Valk » - 67 Comments

Yoast SEO 3.3

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center »

Categories: Announcements, Content SEO, WordPress
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Content analysis: methodological choices explained

Yoast SEO

In the 3.3 update of Yoast SEO, we’ve added six content checks which will help with the readability of your text. This post is meant to explain the choices we made while developing all these readability checks. We provide argumentations for our choices. This is indispensable if you want to understand how our content analysis »

Categories: Content SEO, WordPress
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The importance of quality content for SEO

The importance of quality content for SEO

Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. And let’s be honest, many blogs are hardly readable and not at all informative, entertaining nor inspiring. Now, we can’t all be Hemingway, but you should make an effort to write well. Why? In this »

Category: Content SEO
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SEO copywriting checklist

SEO copywriting checklist

Writing high-quality content which ranks in the search engines is a daunting job! And when is it a job well done? In this post, I want to present an SEO copywriting checklist with some quick checks you should definitely do before you publish your article. First do the hard work! Before you can use this SEO »

Category: Content SEO
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How long should a blog post be?

How long should a blogpost be?

A blog post should contain at least 300 words in order to rank well in the search engines. Long posts will rank more easily than short posts. However, long posts require strong writing skills. Not every writer will be able to write readable blog posts of more than 1000 words. Still, these lengthy blog posts are »

Category: Content SEO
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SEO copywriting: the ultimate guide

Blogging tips for web shops

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

Category: Content SEO
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Crafting good titles for SEO

25 May 2016 by Joost de Valk » - 5 Comments

crafting good titles

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. This »

Category: Content SEO
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Should you republish old content?

Ask Yoast Case study SEO fashion business

Lots of content you write is timeless. One year from now this article about republishing old content will still be as valid as it is today. Still, if you don’t share it or talk about it, very few people will notice it. A way to make sure your content won’t be forgotten is to republish it. »

Category: Content SEO
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Why text structure is important for SEO

19 April 2016 by Marieke van de Rakt » - 12 Comments

Why text structure is important for SEO

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is so important. How do people scan a text? Before deciding whether or not to read something, »

Category: Content SEO
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