Content writing archives

Meta description for search & social

2 February 2017 by Joost de Valk - 6 Comments

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that …

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How to create the right meta description



What is content marketing?

19 December 2016 by Marieke van de Rakt - 8 Comments

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of …

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what is content marketing

Why you should NOT write clickbait headlines

15 December 2016 by Marieke van de Rakt - 4 Comments

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not …

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clickbait headlines don't work


Should you blog about Justin Bieber?

7 November 2016 by Marieke van de Rakt - 8 Comments

You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – …

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blog about justin bieber

How to write a high-quality and SEO-friendly blog post

1 November 2016 by Marieke van de Rakt - 9 Comments

Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not …

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High quality blogpost

Use Yoast SEO to make your content findable

25 October 2016 by Marieke van de Rakt - 5 Comments

If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …

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findable content

Ask Yoast: How to get most out of cornerstone content

24 October 2016 by Joost de Valk - 2 Comments

You did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles on your site? This is an issue a lot of our site review customers struggle with. The answer is quite …

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