Content writing archives

Ask Yoast: stop words in your focus keyword?

13 February 2017 by Joost de Valk » - 3 Comments

Ask Yoast stopwords in focus keywords

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have »

Category: Content SEO
Tags: , ,

Is my website over-optimized?

9 February 2017 by Marieke van de Rakt » - 10 Comments

Website over-optimized

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, »

Category: Content SEO
Tag:

My post ranks, but I don’t get any traffic

7 February 2017 by Marieke van de Rakt » - 14 Comments

post ranks no traffic

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to »

Category: Content SEO
Tags: ,

Meta description for search & social

2 February 2017 by Joost de Valk » - 6 Comments

How to create the right meta description

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that »

Categories: Content SEO, Technical SEO
Tag:

How to prepare for voice search

27 January 2017 by Edwin Toonen »

Voice search

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might »

Category: Content SEO
Tags: ,

SEO fact or fiction?

18 January 2017 by Marieke van de Rakt » - 7 Comments

SEO fact or fiction

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? »

Category: Content SEO
Tags: ,

Know your customer

20 December 2016 by Michiel Heijmans » - 5 Comments

know your customer

Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs »

Categories: Content SEO, eCommerce
Tags: , ,

SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt » - 8 Comments

what is content marketing

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of »

Categories: Content SEO, SEO basics
Tags: ,

Why you should NOT write clickbait headlines

15 December 2016 by Marieke van de Rakt » - 4 Comments

clickbait headlines don't work

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not »

Category: Content SEO
Tag:

Ask Yoast: importance of using excerpts

9 November 2016 by Joost de Valk » - 8 Comments

Ask Yoast AMP for small business owners