Content writing archives

How to semantically link entities to your content

16 January 2018 by Edwin Toonen - 25 Comments

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or …

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How to use Yoast SEO: The readability analysis

11 January 2018 by Edwin Toonen - 29 Comments

Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is …

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Practical tips for setting up a clear text structure

22 December 2017 by Marieke van de Rakt

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text: it will help the reader grasp the core message of your article. And that enhances the readability of your article. This post gives you practical tips to help you set …

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Ask Yoast: WordPress themes and heading structure

8 December 2017 by Joost de Valk - 10 Comments

Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with <h1> being the most important, and <h6> the least important. This will help both your …

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Ask Yoast: dealing with holiday gift sets after the holidays



Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt - 11 Comments

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

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Why you should actively avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. …

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