Content writing archives

Ask Yoast: how to get most out of cornerstone content

24 October 2016 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site?  This is an issue a lot of our site review customers struggle with. The answer is »

Category: Content SEO
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The importance of original content for SEO

18 October 2016 by Marieke van de Rakt » - 8 Comments

the importance of original content

Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand »

Category: Content SEO
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Related posts need to make sense, not just be there

14 October 2016 by Michiel Heijmans » - 10 Comments

Related posts

Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for »

Category: Content SEO
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5 SEO copywriting mistakes you should avoid

21 September 2016 by Marieke van de Rakt » - 8 Comments

don't make these seo copywriting mistakes

Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll »

Category: Content SEO
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Interview with Boris Veldhuijzen van Zanten (TNW)

16 September 2016 by Willemien Hallebeek » - 2 Comments

Interview Boris Veldhuijzen van Zanten

Now this is a quote we love: “…being patient and providing quality pays off…“. It’s one of the lessons Boris Veldhuijzen van Zanten, co-founder of The Next Web (TNW), shared with us in this interview. TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers »

Categories: Content SEO, WordPress
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Tagging posts properly for users and SEO

14 September 2016 by Joost de Valk » - 7 Comments

Tags for a post can be hard to choose: in this post I’ll explain why they’re important and how to choose them. One of the hardest things as your site becomes bigger is creating and maintaining a site structure that actually makes sense. Tags and categories can help create that structure, allowing people to easily »

Category: Content SEO
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5 tips to find inspiration for your blog

6 September 2016 by Marieke van de Rakt »

get inspiration for your blog

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts »

Category: Content SEO
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How to create the right meta description

30 August 2016 by Michiel Heijmans »

How to create the right meta description

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. What does a meta description do? The meta »

Category: Content SEO
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To blog or not to blog?

16 August 2016 by Marieke van de Rakt » - 19 Comments

blogging

To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you »

Category: Content SEO
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Ask Yoast: fix website or start new one

11 August 2016 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us »

Category: Content SEO
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