Content writing archives - Page 3 of 13

What’s the difference between an H1 heading and the SEO title?

5 February 2018 by Marieke van de Rakt - 19 Comments

Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading …

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difference between H1 and SEO title

Mobile parity: are your desktop and mobile site equal?

1 February 2018 by Michiel Heijmans - 13 Comments

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that …

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mobile parity

What is multilingual SEO?

30 January 2018 by Willemien Hallebeek - 18 Comments

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO though. You’d better start thinking about multilingual SEO, if you want to be sure your website will be found and used well in other countries! Here, …

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what is multilingual SEO

“Yoast SEO hates my writing style!”

This is just one of the many misconceptions about the Yoast SEO readability feedback we’re happy to set straight. We’ve often been telling you to go chase those green bullets – or green lights as some are calling them. The bullets are a key part of the Yoast SEO plugin. The Yoast SEO bullets serve to …

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yoast seo hates my writing style

Low-quality pages and how to fix them

24 January 2018 by Michiel Heijmans - 22 Comments

Low-quality pages are pages that don’t contribute much to your SEO. In most cases, these pages add little value for your visitors as well. You can have different types of low-quality pages on your site, sometimes without even knowing it. Like thin content – pages holding little information – and duplicate content – pages showing the …

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Low quality pages

How to set up a cornerstone content strategy with Yoast SEO?

22 January 2018 by Marieke van de Rakt - 25 Comments

On your site, you’ll probably have a number of articles that are most dear to your heart. Articles you really want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How do you make sure these articles pop up in a high position in …

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cornerstone content

How to semantically link entities to your content

16 January 2018 by Edwin Toonen - 25 Comments

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or …

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internal linking yoast seo


How to use Yoast SEO: The readability analysis

11 January 2018 by Edwin Toonen - 29 Comments

Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is …

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Content analysis FI

Practical tips for setting up a clear text structure

22 December 2017 by Marieke van de Rakt

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text: it will help the reader grasp the core message of your article. And that enhances the readability of your article. This post gives you practical tips to help you set …

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