Content writing archives - Page 12 of 14

The importance of typography

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability …

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Writing a readable blog post


The power of our reviews

23 March 2016 by Michiel Heijmans

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a …

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Basic SEO training: don’t over-optimize

In our Basic SEO training, we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that, we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that you shouldn’t over-optimize: Can’t view …

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basic seo training video - don't overoptimize

How to handle comments on your blog

23 February 2016 by Marieke van de Rakt - 30 Comments

When blogging regularly, people will start responding to what you write. Maybe not right away, but as your blog is growing, you’ll have to deal with comments on your blog. Especially when you write about your worldview or opinions, some people will disagree with you. You’ll, therefore, have to deal with the responses and opinions …

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blog post comments

Managing a growing blog: content planning

11 February 2016 by Marieke van de Rakt - 9 Comments

As your blog gets bigger and attracts a larger audience, content writing becomes content planning and content managing. For larger blogs, a team of authors usually works together. Blogs are written by individual authors, but these authors still have to work together. Otherwise, a blog with the same topic could appear twice. Or, authors could use …

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What is the mission of your website?

12 January 2016 by Marieke van de Rakt - 11 Comments

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post, …

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think about the mission of your website

6 tips for coming up with blog ideas

21 December 2015 by Marieke van de Rakt - 11 Comments

Your keyword research will give you much direction on what to blog about. You’ll have to unlock content around specific words. A word is not yet a topic though. Next to a keyword, you’ll need an angle, a specific story around a keyword, to write a blogpost. And as your blog grows, your inspiration can get …

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coming up with ideas for your blogpost

Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk - 7 Comments

Writing at least 300 words for one page is not always easy. We advise doing so since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza Nichols …

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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk - 56 Comments

Without doubt the most common question we are asked is: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a particular keyword, you’ll need to determine which page you want …

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cornerstone content


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