Writing a good blog post all starts with thinking. You should think about what you want to say and to whom you want to say it. It is important to realise, that proper writing takes some time. In order to write a good, readable piece, you will have to follow three steps: All writing begins …Read: "Preparing your blog post"
Content writing archives
If you use our Content Analysis Tool in the Yoast SEO plugin, you may have come across the Flesch reading ease score. This score tells you how easy your text is to read. But how is the Flesch reading ease score measured? And why is this score important for SEO? In this post, I’ll explain the …Read: "Flesch reading ease score: Use it!"
Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile …Read: "Optimizing your mobile content"
Cornerstone content should be informative, fun to read and extremely well written. These articles should reflect your business or the mission of your business. Once you have written such awesome content, you would like search engines to notice these pages. You should thus make sure your internal linking structure shows Google that your cornerstone page …Read: "How to incorporate cornerstone content"
Cornerstone content is a very important aspect of your SEO strategy. You have to create a few really awesome pages and optimize these pages for your most important keyword. Subsequently, you should link to these very awesome pages with your other pages and blogs (focusing more on long tail keywords). In this blog post, I …Read: "What type of content should a cornerstone article be?"
After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke …Read: "Our second eBook: Content SEO"
I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of …Read: "Writing for your blog: the text objective of your blogpost"
Some of us are natural writers. They are able to write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Attractive writing is a matter of talent, but practice sure helps! In this blog post I will give five tips you can use to upgrade the style of your text …Read: "Obtain an attractive writing style!"
Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …Read: "Homepage optimization"
Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long …Read: "Why focus on long tail keywords?"
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