Conferences archives


Kevin Ryan & Jeff Ferguson of Napster

26 October 2007 by Joost de Valk »

Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns out he had »

Category: Usability & Conversion
Tags: ,

Know your customer!

26 October 2007 by Joost de Valk » - 3 Comments

The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer’s values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it’s great, Maslow’s hierarchy of needs comes around, funny because I’ve been »

Category: Usability & Conversion
Tag:

Extreme SEO Q&A

26 October 2007 by Joost de Valk » - 4 Comments

So yesterday I was on the panel for the last session of the day: an Extreme SEO Q&A, moderated by Ciaran Norris, and on that panel with me were Dixon Jones, Marcus Tandler and Jason Duke. We had a lot of fun, and loads of good questions came up. Some of the topics we touched »

Category: Technical SEO
Tags: ,

Conversion Rate Experts!

25 October 2007 by Joost de Valk »

I’m now in the session of my good friends Karl and Ben from Conversion-Rate-Experts, whom I met beginning of this year at Dave‘s SEOdays. They talk about multivariate testing, and I have seen the presentation before, but these guys are still amazing! I was talking to Ben earlier and he said “we have actually never »

Category: Usability & Conversion
Tag: