Checkout optimization

When you sell products online, the usability of your checkout page is incredibly important. A smooth checkout process can boost the conversion rate of your eCommerce site!

We regularly write about how to improve and optimize the checkout process of your shop.

Checkout field validation: tips and tricks

25 August 2017 by Jimmy Comack » - 5 Comments

checkout field validation

When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and »

Category: User eXperience (UX)
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7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans »

7 ways to increase sales by creating trust

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain »

Category: User eXperience (UX)
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Checkout page UX

2 June 2016 by Michiel Heijmans » - 3 Comments

Checkout page UX optimize your shopping cart

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll »

Categories: eCommerce, User eXperience (UX)
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Shopping cart abandonment

12 April 2016 by Michiel Heijmans »

Shopping cart abandonment

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost »

Categories: eCommerce, User eXperience (UX)
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